PEARL BLOG

Five Easy Steps to Implement Video Marketing

Video Marketing is the wave all marketers should be riding for the next six months into 2021.   But why?  Well, we can tell you.    Research indicates that in 2020, 92% of marketers have admitted that video is an important part of their marketing strategy. This number has grown from 78% in 2015, a […]

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The Necessity of CRM Software

  Imagine that you had a virtual assistant who could track email efficiency, lead status, and instantly add information to lists, with algorithm-precision.  An assistant to replace your Excel spreadsheets and hours of typing emails by hand.  We’re glad to inform you that your business can have one of these assistants tomorrow by contacting us […]

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Eight Tips for your Business’ Social Media

Maintaining an active social media presence can be useful for your business.  It draws in interest, solidifies your brand, and serves as a forum to connect with your audience. Cultivating a unique illustration of your business on social media can be tricky, and it often requires a bit of work. With these tips however, you […]

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Our Adaptations to COVID-19

*In the interest of public safety and communal health, we will repeat the directions given by the World Health Organization to combat this pandemic: Avoid public gatherings, wash your hands frequently, and call your state’s health hotline if you develop flu-like symptoms.*    We have been fielding calls from numerous Pearl Marketing clients the past […]

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Coming Changes to Chrome’s Video Adverts

By now you might have heard of Adblock, one of those browser extensions with the stop sign icon that stops those “pesky” ads appearing in front of your favorite videos and on your favorite websites. Less and less people, however, are using these blocking extensions due to better marketing.  The rates of users adding advertisement […]

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A Crash Course on Google SERP Features

What is SERP? SERP is an easy acronym; Search Engine Response Page.  As Google has unofficially claimed the title of Most Popular Search Engine, we will be focusing on the implements that it uses in its SERP.   The first page, the first few entries in particular, is prime, digital real estate that businesses covet […]

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Why partner with a marketing company in 2020?

New Year, New You. Learn how a partnership with a marketing agency can save you money while boosting your business to a higher level.

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5 Reasons to Release a Monthly Newsletter

Newsletters offer many benefits to a company looking for more engagement with its audience. Here are five reasons outlining the ease and efficiency of a monthly newsletter.

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Seeing 2020: Dynamic and Custom Images Continue to Trend Up in Marketing

Companies are going all in on the power of dynamic imagery While the calendar rapidly turns towards a new year, the marketing landscape continues to shift, as it so often does. Content is king. And businesses are continuing to push toward new forms of content to build their brands. One of the forms that is […]

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A Guide to Choosing the Right CRM Tool

A good CRM tool is essential for any growing business. When your business is young, it’s easy to take great care of all of your customers. But as you continue to grow, and the number of customers your business brings in rises, it becomes a challenge to bring the same level of service to each […]

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