PEARL BLOG

Tips from the Pearls on Honing Your Market

Holiday season is around the corner, which means more sales could be headed your way.  You’ve got a great work ethic, and you’re hustling to get your brand off the ground.  That’s great!  Feeling stuck on how to advertise and market your business to the people most willing to purchase?  We’ve got an outline to […]

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Why You Should Hire a Web Designer

As website builder brands proliferate across the Internet, the margin between websites and good websites continues to increase.   We all know what a “sketchy” site looks like; either too much blank space or not enough blank space, weak fonts, little to no navigation, and subpar formatting.   We’re hoping that none of your customers […]

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The Benefits of the Pearl Marketing Academy

During these past few “homebound” months, we have pushed the lengths of our online education modules, practices, and content.  With kids returning to more virtual and hybrid learning this week, you may want to open our own browser and consider taking one of our Pearl Marketing Academy Courses.  We offer Social Media, Lead Generation, and […]

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Five Easy Steps to Implement Video Marketing

Video Marketing is the wave all marketers should be riding for the next six months into 2021.   But why?  Well, we can tell you.    Research indicates that in 2020, 92% of marketers have admitted that video is an important part of their marketing strategy. This number has grown from 78% in 2015, a […]

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The Necessity of CRM Software

  Imagine that you had a virtual assistant who could track email efficiency, lead status, and instantly add information to lists, with algorithm-precision.  An assistant to replace your Excel spreadsheets and hours of typing emails by hand.  We’re glad to inform you that your business can have one of these assistants tomorrow by contacting us […]

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Eight Tips for your Business’ Social Media

Maintaining an active social media presence can be useful for your business.  It draws in interest, solidifies your brand, and serves as a forum to connect with your audience. Cultivating a unique illustration of your business on social media can be tricky, and it often requires a bit of work. With these tips however, you […]

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Our Adaptations to COVID-19

*In the interest of public safety and communal health, we will repeat the directions given by the World Health Organization to combat this pandemic: Avoid public gatherings, wash your hands frequently, and call your state’s health hotline if you develop flu-like symptoms.*    We have been fielding calls from numerous Pearl Marketing clients the past […]

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Coming Changes to Chrome’s Video Adverts

By now you might have heard of Adblock, one of those browser extensions with the stop sign icon that stops those “pesky” ads appearing in front of your favorite videos and on your favorite websites. Less and less people, however, are using these blocking extensions due to better marketing.  The rates of users adding advertisement […]

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A Crash Course on Google SERP Features

What is SERP? SERP is an easy acronym; Search Engine Response Page.  As Google has unofficially claimed the title of Most Popular Search Engine, we will be focusing on the implements that it uses in its SERP.   The first page, the first few entries in particular, is prime, digital real estate that businesses covet […]

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Why partner with a marketing company in 2020?

New Year, New You. Learn how a partnership with a marketing agency can save you money while boosting your business to a higher level.

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