5 Reasons to Value and Partner With A Marketing Company

On June 3, 2019

In Academy, Lead Generation, Marketing, Marketing Strategy, Our Employees, Uncategorized

5 Reasons to Value and Partner With A Marketing Company

Whether you own a big business or small, hiring a marketing company is an investment that will produce long-term results. Marketing experts are equipped with the knowledge and experience to recognize a business’s marketing needs so that they can provide the resources and software that will address these needs and solve any existing problems. There are several components that contribute to the process of forming a sound marketing plan, and a professional in the field of marketing can ensure that your strategy aligns with industry standards.

At Pearl Marketing, we are devoted to providing our clients with a positive experience. Our team of marketing experts tailors our client’s marketing strategies while educating them on the latest trends and technologies. If you have ever considered working with us, you might have wondered what sets us apart.

We wanted to write this blog because we often find that there’s a disconnect between business owners and understanding the value that partnering with a marketing company can bring to a business. With that being said, Pearl Marketing is not just any average marketing company. So, here are five reasons to value and partner with a marketing company, specifically one like Pearl Marketing.

1. We are a relationship-oriented company.We value the long-lasting relationships we form with clients. We care and consider the bigger picture when choosing to do business with professionals. We do not take a transactional selling approach. Rather than focusing on the short-term and quick, one-time sales, we focus on defining long-term marketing goals to achieve long-lasting marketing success. To accomplish this, we help business’s build brand trust that turn leads into loyal customers so that they continue to make purchases and come back for more. If we do not think that we can help a client develop an effective marketing plan that will benefit their business, we will not move forward with a proposal. Helping our clients secure their future success is the heart of our business!

2. We take the time to research and discover each of our clients’ unique marketing needs to form a successful marketing strategy.Our diligent planning helps us identify what our clients need so that we can sustain their marketing goals. We ensure that these goals are established so that a comprehensive marketing plan can be formed. Each of our clients requires their own specific marketing strategy and we are dedicated to personalizing that strategy so that they can achieve the success they are looking for.

3. We ensure that our client’s marketing is worth their investment.We earn the title of marketing experts because of our extensive studies and years of experience working in the field of marketing. This is why it is crucial that client’s trust their marketing team! Our main priority is ensuring that clients receive a return on their investment over time. We recognize that working with a marketing company is a significant investment for a business to make. This investment is worth it when clients put forth the time and effort to implement what is required of their marketing plan.

4. We must also take marketing costs we incur into consideration.Marketing tools and software cost money, that’s why these costs must be taken into consideration. We prioritize working with businesses to budget out these costs in addition to our quote for services.

5. We value our client’s budgetEvery business is different, with their own needs and expectations. When our clients come to us with a budget, we do our best to maximize this budget. We understand that marketing is an investment, so we never go over a client’s budget without their approval.

Still on the fence?

There isn’t necessarily a quick and free answer to marketing a business. It takes time, patience, effort, and money to successfully form and manage a marketing strategy that will generate consistent revenue. When you hire a marketing company, you are taking the next step towards securing your financial goals. Marketing companies are a valuable asset to a business when their clients take the necessary steps to commit to their marketing plan. Working cohesively with your marketing team will ensure that you will achieve those goals!

If you are interested in partnering with Pearl Marketing, call us at 603-732-9070, or email us at info@pearlmarketing.com to schedule a consultation!

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Facebook Ads or Boosted Posts? Choosing the Right Strategy For Your Business.

By Alexandra Enayat

On May 10, 2019

In Academy, Lead Generation, Marketing, Marketing Strategy, Uncategorized

Facebook Ads vs Boosted Posts.

Choosing a Facebook advertising strategy that fits your business.

For businesses, Facebook has provided a network for consumers to discover brands they would have never known existed. Home to over a billion active users, you might be wondering how to sift through all of the noise to let your brand be heard. That’s where Facebook advertising becomes an essential component of a marketer’s toolbox.

With several available options for advertising on Facebook, it can seem like a daunting task for business professionals to initially launch a Facebook campaign. You might have even contemplated if paid Facebook advertising will truly be an effective marketing approach for your business. If this sounds like you, here are some tips to getting started on successfully managing Facebook Ads!

What is the difference between Boosting Posts and creating a Facebook Ad?

Boosted Posts.

Boosting a Facebook post is when you pay Facebook to sponsor your content to reach more users. With boosted Facebook posts, you simply select a target audience and the amount of money you are willing to spend during a selected period of time, and Facebook presents your post based on these factors. This strategy is a practical way to increase your posts reach, or the number of people viewing your content, yet it does not provide you with many targeting options. Boosting posts is a quick and easy way to advertise, but if you have a specific marketing goal, such as increasing page likes, then creating a Facebook Ad in Ads Manager is a more effective approach.

Facebook Ads Manager.

Facebook Ads that are created in Ads Manager have more options you can customize. Unlike boosted posts, Ads Manager allows you to create campaigns that deliver specific outcomes. If the goal of your ad is to drive traffic to your website or get users to install your mobile app, Facebook Ads Manager will perform based on these objectives.

With Ads Manager you can select a target audience based off of their location, interests, and age, as well as where your ad will be placed, such as on Facebook Messenger or Instagram (owned by Facebook). Once you have customized these options, Facebook provides a projection of how well your ad will do based off of these details so that you can ensure that you are maximizing a strategy that suits your business’s needs.

You can also create several different posts within the same campaign, which is beneficial for analyzing how one post outperforms a similar post with different text and image.

Depending on your marketing objective, you will customize the features of your ad that supports your business’s goals. The more specific you get, the better!

Which advertising method is better for my business?

Boosted posts are quick and easy.

Perhaps you want to quickly run an ad that increases engagement and brand awareness; boosting a post is an effective marketing strategy. If you have an existing post that is performing well, boosting an organic post is also an effective strategy in comparison to creating a completely new ad in Facebook Ads Manager.

Facebook Ads are more customizable.

If your goal is to create a campaign that will be delivered to a distinctive group of consumers with a set of similar interests to achieve a marketing objective, then Facebook Ads will work best for your business. Facebook will guide you along the way so that you can maximize your budget to produce measurable results. The key is to equip yourself with the knowledge of who your target audience is and the type of content they are attracted to. A sound social media strategy will assist in this process.

You can create your own social media strategy to attain new and existing customers with the proper training from Pearl Marketing Academy. Sign up for the Social Media Course and start forming a strategy that will enhance your brand!

Why should I implement a paid Facebook advertising strategy?

Get your brand noticed.

Creating appealing content to distribute on social media helps you convey your brand’s messages to your audience so that they can better understand what your business has to offer. Getting to the point where you have a loyal following takes time, however. The first month you create a social media page, you most likely aren’t going to gain thousands of followers.

Yet you still need to maintain your business to generate consistent revenue. This is where paid advertising on Facebook and Instagram becomes a useful tool for getting your brand recognized. It presents your content directly to target user’s newsfeeds so that you do not have to rely solely on users finding your posts on their own. Consumers are increasingly turning to social media to try new brands and through sponsored content, they are being connected with brands who meet their demands… and this could be YOU!

Calculate measurable results.

Facebook Ads will also allow you to track the performance of your ads so that you can measure conversion rates to calculate the return on your investment.

How can I get the most out of my marketing budget from Facebook Ads?

Create quality content.

Don’t go into Facebook advertising with the notion that the more money you spend the better results you will receive. Facebook determines ad placement on several other factors in addition to your budget, such as the quality of your ad and the relevance it will have on consumers. If your ad targets users who are interested in skiing, but your ad focuses on snowboarding, an ad with a lower budget could have their ad placed more frequently than yours.

Spend your money wisely.

Select a marketing budget that you are comfortable with. Start small at first and increase your budget as you become more savvy with Facebook Ads. If you create useful content that consumers will want to engage with, Facebook Ads will be worth your investment.

Utilizing the best practices to create, plan and develop your social media strategy can be attained with in-depth training from industry experts. Pearl Marketing Academy is the ultimate virtual learning experience that will provide you with the skills to implement a social media strategy that best fits your business. To sign up, visit PearlMarketingAcademy.com!

Don’t let paying the same website you use to connect with long lost friends intimidate you from expanding your business. Facebook is a marketplace for you to leverage new revenue opportunities. Your future customers are waiting to find you. Get your brand noticed NOW

At Pearl Marketing, our goal is to educate and inspire business professionals. Our team of marketing experts works closely with clients to customize strategies that reflect the unique personality and value of a business. At the core of success is a collaboration between Pearl and your company to develop and execute strategies to reach and retain your ideal customers. Let Pearl help bring your brand to life with our consulting services and one-on-one coaching. Call 603-732-9070 or email info@pearlmarketing.com!

5 Tips For Reaching The iGeneration

By Alexandra Enayat

On April 26, 2019

In Uncategorized

5 Tips For Reaching The iGeneration

Generation Z is a force to be reckoned with.

This demographic, consisting of anyone born after 1996, has a powerful influence on the way brands are marketing their businesses. Unlike millennials and generations before, Generation Z was born into the digital age, where life without the internet and e-commerce is unknown. While the iGeneration is still young, the oldest being barely in their 20s, they have a prominent impact on spending in the U.S., accounting for $143 billion in spending power. Tapping into this market is attainable with these 5 marketing strategies!

1. Analyze their buying behaviors

If Generation Z is an audience that fits the profile as your ideal customer, or perhaps you are looking to expand your audience to a younger demographic, you must first analyze their buying habits and behaviors to successfully sell them. Unlike their successors, they grew up on social media, which has a great influence on their purchase decisions. Producing content that will appeal to Gen Z demands incorporating trending topics on relevant platforms to increase the likelihood that this audience will become future customers.

Pearl Marketing Academy’s social media course can provide you with expert training on how to engage your target audience on various social media platforms.

2. Make your business accessible

iGen grew up on having the ability to purchase anything online with the click of a button. Going to a store to buy the next big thing to hit the shelves isn’t their norm. They demand fast and easy access to products and don’t need to put in much effort to achieve that.

You must ensure that consumers can easily access your website to find the information they need, such as what your business has to offer and how you can be contacted. Your website design plays a crucial role in the buying process. If your website isn’t user-friendly and well-designed, users will leave your website faster than they found it.

If you have an e-commerce business, ensure that the checkout process is smooth and easy. Offer fast shipping at a low cost to keep pace with your competitors.

3. Invest in influencer marketing

Post-millennials see brands on social media being promoted by their favorite celebrities, athletes, and bloggers, and are instinctively drawn to the brands they endorse. This reflects the lead generation process for this market, where capturing their attention relies heavily on influencer marketing. When an influencer with a large or niche social media following tells their followers to check out a brand, they are contributing to the process of generating more leads for a business that will translate into future sales. Investing in someone that has an influence on your brand to promote your business is a powerful way to attract Gen Z.

4. Utilize paid social media advertising

Engaging Gen Zers to spark their interest in your brand and encourage them to complete an action towards a sale, you have to ensure that your content appears right before their eyes on the social media channels they occupy the most. This is achieved best when brands use paid social media advertising to sponsor their content so that their posts are presented directly on user’s social media feeds.

Pearl Marketing Academy’s social media course provides expert training on relevant social media practices to apply to your marketing strategy. We will coach you through the process of implementing paid social media advertising to better reach your target audience. Visit pearlmarketingacademy.com to learn more!

5. Convey your brand’s core values.

Increasing brand awareness is an effective way to attract post-millennials to your brand because they look to purchase from brands with a purpose. A large population of Generation Z is passionate about social issues and protecting the earth. They gravitate towards ethical companies who demonstrate social responsibility, environmental awareness, and equality. Being able to convey your brand’s values is essential.

A brand audit can help reassess the current needs and demands of a business’s target audience, to determine if they need to shift their focus on a new marketing strategy to better reach this audience. If this is applicable to your business, conduct a brand audit with Pearl Marketing!

Your target audience could be expanding. Considering a shift in your marketing strategy could benefit your business by bringing in new revenue opportunities. Pearl Marketing can assist you in strengthening your brand strategy so that you can make informed marketing decisions to reach more potential customers. From one-on-one coaching to seminars and speaking engagements, our promise is to educate and inspire business professionals to bring their brand to life.

Call 603-732-9070 or email info@pearlmarketing.com and unlock your brand’s potential!

Looking to improve your marketing efforts on your own? Pearl Marketing Academy provides business professionals with the necessary tools and resources to implement the latest marketing strategies so that they can successfully manage their own marketing plan. From social media, to lead generation and corporate branding, Pearl Marketing Academy empowers professionals to learn the latest marketing trends at their own time and pace with a unique virtual learning experience. Visit PearlMarketingAcademy.com to select your courses!

Be sure to follow us on Facebook, Twitter, Instagram, LinkedIn, and YouTube!

PRESS RELEASE: Pearl Marketing launches online marketing training academy

By Pearl Marketing

On April 24, 2019

In Press Releases

FOR IMMEDIATE RELEASE

Pearl Marketing launches online marketing training academy

Nashua, NH – Pearl Marketing, a New Hampshire based marketing and consulting company specializing in marketing training, seminars, digital strategies and design, has expanded its educational services to online with the launch of the Pearl Marketing Academy. Pearl Marketing Academy will now provide online marketing courses, along with its in-person trainings and seminars, to business professionals.

The online academy features a variety of courses on topics such as:

Social Media Marketing
Lead Generation
Brand Strategy
Video Marketing

Each online course offers over one hour of marketing content comprised of presentations, video tutorials and supplemental worksheets.

“Our Pearl Marketing Academy was developed to empower everyday business professionals looking to improve the effectiveness of their marketing,” says Founder and President of Pearl Marketing, Amanda Schneck. “As technology and consumer behaviors are rapidly changing, companies must be able to quickly adapt their marketing strategies to remain relevant and competitive. We are continually updating our course content and see the online model as an opportunity to educate more business professionals in an environment where they can learn at their own pace and place.”

Pearl will continue to offer its marketing seminars and in-person trainings, which are typically held at the client’s place of business or an alternative site. A LinkedIn group has also been established specifically for Pearl Marketing Academy professionals to connect and network with other business professionals.

For more information about Pearl Marketing Academy:

Visit: www.pearlmarketingacademy.com

Call: 603-732-9070

Email: academy@pearlmarketing.com

How to Market Without Breaking Your Budget

By Alexandra Enayat

On March 29, 2019

In Lead Generation, Marketing, Marketing Strategy, Uncategorized

Marketing on a strict budget? We’ve got you covered!

Investing in marketing efforts might initially seem like a costly venture. If you are on a tight budget, you might even be thinking about skipping out on these costs altogether. Having a solid marketing strategy will achieve more than gaining exposure; it will increase your brand awareness, expand your audience, and attract more loyal customers to your business.

Businesses should never completely cut their marketing budgets. Instead, they should shift their focus on more cost-effective solutions to allocate their budget. The goal is to receive the highest ROI (Return On Investment), which can be accomplished using these inexpensive marketing tips!

Distinguish your target consumer.

To reduce unnecessary costs from your marketing plan, take the time to discover your target consumer, the top candidate who would be interested in what you can offer them. Identify your ideal customer’s habits and interests, and deliver your sales pitch in the areas that they will be most likely to see them.

Network.

Volunteer your time and get to know the people in your community who could be interested in your product or service.

Consumers demand the assurance that they are spending their money at businesses with a mission and purpose. Networking is a valuable way to convey your brand image to consumers. This fosters strong, trusting relationships that will turn new customers into devoted ones.

Maximize social media channels that fit your business.

Select the right social media channels based off of your audience and the commodity you sell. Determining your audience will assist in selecting the right social media platforms to utilize.

Younger audiences are most active on Twitter and Instagram. If you have a broader audience, Facebook is the perfect place to target both men and women of all ages. LinkedIn is where you will find business professionals, who can be targeted by the industry that they work in, and their job titles.

Choosing the right channel will help you focus your energy on users who will be more apt to engage with your posts. This economical approach will decrease the amount of time you spend targeting your audience… and time is money!

Join the #conversation.

Just as important as selecting the right channel is the content you produce. The goal of social media marketing is to create content that will generate leads. Enticing content will influence consumers purchase decisions, without having to break your budget.

Attracting social media users without paying to sponsor your posts can be attained by creating a conversation or joining an existing one. Sparking conversation with your audience about a trending topic followed by a hashtag will get your post reach and engagement, and drive traffic to your page.

Micro-Influencers.

Rather than paying social media sites to promote your product, invest in micro-influencers (influencers with a niche following) who have followers that would be interested in your product. Influencer marketing is on the rise and is statistically proven to deliver higher ROI than other forms of marketing. Micro-influencers are a more cost-efficient means of influencer marketing because they will expect smaller payment for their contribution.

Reach out and offer free services in exchange for a review or shout-out on their social media or blog. This strategy can be effective if you select the right influencers because they have already established a fanbase of individuals who trust their word. When these influencers promote brands, their fans are confident that the influencer is sending them to the right place.

DIY your SEO.

Great content and marketing methods are worthless if you do not maximize your search engine optimization (SEO). If your website or blog isn’t on the first page of a search engine result page, consumers are not going to recognize that you exist.

Instead of hiring someone to do your SEO, try doing it yourself. Ensure that you have a strong SEO strategy by assigning relevant keywords to your web content and proper meta descriptions that will allow search engines to recognize the purpose of your website. Think about the keywords and phrases that your ideal customer would search for in relation to your website. Embedding these words and phrases into your site will solidify your spot on the top of search engine results.

The readability of your site is another important element that you need to ensure works well on both desktops and mobile devices. If users cannot easily view your website, they will leave before continuing to read your content.

With proper training, you can be a marketing expert on your own!

At Pearl Marketing, we provide training and seminars to business professionals who want to learn the latest and greatest marketing tools and techniques. We work one-on-one with marketing DIYers to coach them on marketing strategies that will enhance their brand and attract more customers for their business. Our goal is to leave clients feeling empowered to manage their own marketing strategies that will drive their businesses future success.

Let us help you bring your brand to life! Call 603-732-9070 or email info@pearlmarketing.com

Amanda Schneck Selected as a Finalist for the Annual TechWomen|TechGirls Professional of the Year Award for 2019

By Pearl Marketing

On February 26, 2019

In Academy, Lead Generation, Marketing, Marketing Strategy, Our Employees, Press Releases, Uncategorized

Amanda Schneck Selected as a Finalist for the Annual TechWomen | TechGirls Professional of the Year Award for 2019

The New Hampshire Tech Alliance has announced that Amanda Schneck, president of Pearl Marketing has been selected as a finalist for the Annual TechWomen | TechGirls Professional of the Year.

“It is a thrill and an honor to be nominated for the Tech Women | Tech Girls Professional of the Year. I am thankful to those who have kindly nominated me. I truly care about the work I do in hopes that it positively impacts small businesses and our community as a whole. Together our team at Pearl Marketing supports many businesses in improving their marketing efforts. I look forward to continuing our meaningful work for many years to come.” – Amanda Schneck, Founder & President of Pearl Marketing

Join in the celebration!

A reception and awards presentation for the winners will be held on April 3rd at the Bedford Village Inn, New Hampshire. For those who are interested in attending, we have included the link below to securely purchase tickets through the website: https://members.nhtechalliance.org/events/details/techwomen-annual-luncheon-2019-140

It’s all about growth!

Amanda has grown Pearl Marketing since 2014 to be a relationship marketing and consulting company that specializes in educational services, digital strategies, and design. She has built a team of marketing professionals that work closely with clients to achieve a better return on their marketing investments. Through consulting, training, and seminars, Pearl Marketing helps businesses of all sizes create customized strategies which effectively communicate the unique personality and value of a brand or product, engage the target audience, and generate new revenue opportunities.

Congratulations, Amanda!

The team at Pearl Marketing would like to congratulate Amanda on all of her hard work, mentorship, and countless numbers of hours guiding New Hampshire businesses to the best tools and strategies for brand and marketing success. To bring your brand to life, partner with Amanda and Pearl Marketing by calling 603-732-9070, or by emailing info@pearlmarketing.com. Visit our website at pearlmarketing.com and follow us on Facebook, Instagram, Twitter, LinkedIn, and Youtube.

Say Goodbye to Google+

By Alexandra Enayat

On February 25, 2019

In Marketing, Marketing Strategy, Video Marketing

Revamping Your Social Media Marketing Strategy After Google+

Google recently announced that it will be closing down its consumer version of Google+, set to take effect April 2019. If you employed Google+ as your social media marketing strategy, you might be wondering… Now What? Rest assured, Pearl Marketing has several ways you can redirect your social media marketing strategy to boost your online presence.

What’s Happening to Google+?

Google’s decision to shut down Google+ occurred after reports of data breaches that exposed user’s information to unauthorized parties. In addition to the data breaches, the number of users engaging on the platform was relatively low. If you did utilize Google+ however, you will have the opportunity to export and save information from your Google+ account through Google Takeout.

What Should I Do Now?

Now that you have the data from your Google+ account, you might be looking for ways to utilize this information on a different channel. Or, perhaps you are left to shift your focus from Google+ to another social networking site. Luckily, there are several social media platforms that are flourishing with active users looking for engaging content to interact with.

Maximize Your Social Media Strategy

As a result of low engagement on Google+, you likely weren’t receiving the best social media potential for your brand. Instead, you will want to refocus your attention on a platform that has active users who will be more apt to read your content, and in turn, like, comment and share your posts.

The more people that reference your brand and cite the information you have published, the better your search engine optimization (SEO) will be. Improving your SEO is crucial, as it allows your website and social media pages to appear at the top of users’ Google searches.

Improve Search Engine Optimization

Google rates its search engine rankings based off of metadata, bounce rate, and levels of engagement. When users spend time reading your content for example, it reduces your bounce rate, indicating that people are viewing pages on your website for longer periods of time. This prioritizes your content, placing it higher in search engine results, which increases the probability of having your content viewed by others. The more people viewing and discussing your content, the better!

Creating content that is enticing will assist in this process, prompting high levels of engagement from eye-catching posts. You can achieve this best with visual content that grabs the audience’s attention through images or video.

YouTube is a video-sharing network owned by Google that houses a thriving community of content creators. Publishing videos to your YouTube channel is an effective way to capture your audience’s attention quickly. These videos can also be linked to your other social media sites, such as Facebook and Twitter. This will increase your online exposure, by driving traffic to your website and social media.

Need More Assistance?

Pearl Marketing can help you strengthen your social media marketing strategy! If you are interested in setting up a consultation, call us at (603) 732-9070, email info@pearlmarketing.com, or visit us at https://www.pearlmarketing.com. Don’t forget to check us out on Facebook, Twitter, Instagram, LinkedIn, and YouTube!

Pearl Marketing Founder & President Among 40 Under Forty Award Winners!

By Elena Barker

On January 28, 2019

In Marketing, Our Employees, Press Releases

Amanda Schneck, Founder and President of Pearl Marketing, has joined the ranks of New Hampshire’s 40 Under Forty Award Winners. Every year, this award is given to forty outstanding Granite State recipients who are making a difference in their community and through their profession and happen to be under forty years of age. Recipients are only considered after they are nominated by someone in their community and then chosen and honored by the New Hampshire Union Leader.

“It is a thrill and an honor to be amongst this year’s 40 under Forty award winners. I am thankful to those who have kindly nominated me. I truly care about the work I do in hopes that it positively impacts small businesses and our community as a whole. Together our team at Pearl Marketing supports many businesses in improving their marketing efforts. I look forward to continuing our meaningful work for many years to come.” – Amanda Schneck, Founder & President of Pearl Marketing

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