PEARL BLOG

Connecting With Consumers

The pandemic has challenged businesses to think outside of the box in finding alternative ways to connect with clients. How do agencies maintain solid interpersonal relationships with consumers during this time? Luckily, there are multiple ways to make light of the situation that addresses the well being of a customer and provide a sense of […]

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Color and Consumer Behavior

German-born artist Josef Albers once said, “the study of colors is the study of ourselves.”   In relation, the way consumers  perceive a product according to personal preferences reflects that individual’s behavior. Understanding how the human mind processes color reveals the secret to a successful business. In reality, color is a powerful marketing tool that […]

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Tips from the Pearls on Honing Your Market

Holiday season is around the corner, which means more sales could be headed your way.  You’ve got a great work ethic, and you’re hustling to get your brand off the ground.  That’s great!  Feeling stuck on how to advertise and market your business to the people most willing to purchase?  We’ve got an outline to […]

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Why You Should Hire a Web Designer

As website builder brands proliferate across the Internet, the margin between websites and good websites continues to increase.   We all know what a “sketchy” site looks like; either too much blank space or not enough blank space, weak fonts, little to no navigation, and subpar formatting.   We’re hoping that none of your customers […]

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The Benefits of the Pearl Marketing Academy

During these past few “homebound” months, we have pushed the lengths of our online education modules, practices, and content.  With kids returning to more virtual and hybrid learning this week, you may want to open our own browser and consider taking one of our Pearl Marketing Academy Courses.  We offer Social Media, Lead Generation, and […]

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Five Easy Steps to Implement Video Marketing

Video Marketing is the wave all marketers should be riding for the next six months into 2021.   But why?  Well, we can tell you.    Research indicates that in 2020, 92% of marketers have admitted that video is an important part of their marketing strategy. This number has grown from 78% in 2015, a […]

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The Necessity of CRM Software

  Imagine that you had a virtual assistant who could track email efficiency, lead status, and instantly add information to lists, with algorithm-precision.  An assistant to replace your Excel spreadsheets and hours of typing emails by hand.  We’re glad to inform you that your business can have one of these assistants tomorrow by contacting us […]

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Eight Tips for your Business’ Social Media

Maintaining an active social media presence can be useful for your business.  It draws in interest, solidifies your brand, and serves as a forum to connect with your audience. Cultivating a unique illustration of your business on social media can be tricky, and it often requires a bit of work. With these tips however, you […]

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Our Adaptations to COVID-19

*In the interest of public safety and communal health, we will repeat the directions given by the World Health Organization to combat this pandemic: Avoid public gatherings, wash your hands frequently, and call your state’s health hotline if you develop flu-like symptoms.*    We have been fielding calls from numerous Pearl Marketing clients the past […]

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Coming Changes to Chrome’s Video Adverts

By now you might have heard of Adblock, one of those browser extensions with the stop sign icon that stops those “pesky” ads appearing in front of your favorite videos and on your favorite websites. Less and less people, however, are using these blocking extensions due to better marketing.  The rates of users adding advertisement […]

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