PEARL BLOG

Our Adaptations to COVID-19

*In the interest of public safety and communal health, we will repeat the directions given by the World Health Organization to combat this pandemic: Avoid public gatherings, wash your hands frequently, and call your state’s health hotline if you develop flu-like symptoms.*    We have been fielding calls from numerous Pearl Marketing clients the past […]

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Coming Changes to Chrome’s Video Adverts

By now you might have heard of Adblock, one of those browser extensions with the stop sign icon that stops those “pesky” ads appearing in front of your favorite videos and on your favorite websites. Less and less people, however, are using these blocking extensions due to better marketing.  The rates of users adding advertisement […]

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A Crash Course on Google SERP Features

What is SERP? SERP is an easy acronym; Search Engine Response Page.  As Google has unofficially claimed the title of Most Popular Search Engine, we will be focusing on the implements that it uses in its SERP.   The first page, the first few entries in particular, is prime, digital real estate that businesses covet […]

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Why partner with a marketing company in 2020?

New Year, New You. Learn how a partnership with a marketing agency can save you money while boosting your business to a higher level.

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5 Reasons to Release a Monthly Newsletter

Newsletters offer many benefits to a company looking for more engagement with its audience. Here are five reasons outlining the ease and efficiency of a monthly newsletter.

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Seeing 2020: Dynamic and Custom Images Continue to Trend Up in Marketing

Companies are going all in on the power of dynamic imagery While the calendar rapidly turns towards a new year, the marketing landscape continues to shift, as it so often does. Content is king. And businesses are continuing to push toward new forms of content to build their brands. One of the forms that is […]

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A Guide to Choosing the Right CRM Tool

A good CRM tool is essential for any growing business. When your business is young, it’s easy to take great care of all of your customers. But as you continue to grow, and the number of customers your business brings in rises, it becomes a challenge to bring the same level of service to each […]

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Live Video is Dominating the Internet! Here’s How to Use It.

Live Video has continued to rise, and shows no signs of slowing down. The use of live video in content marketing was once thought to be a novelty act used by quirky or niche brands. Those days are long gone, as the way in which brands interact with their audience continues to evolve. It has […]

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Here’s How You GROW WITH GOOGLE!

FREE Educational Seminar to Grow Your Business! Pearl Marketing has some very exciting news to share with you! We’re teaming up with Google and the Greater Nashua Chamber of Commerce to host a FREE half-day seminar event! This “Grow With Google” Seminar will have three highly trained and experienced speakers touching upon different topics relating […]

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EVERYTHING THAT YOU NEED TO KNOW ABOUT SEARCH ENGINE OPTIMIZATION

What is Search Engine Optimization? Search Engine Optimization, commonly referred to as SEO, is the general practice of increasing quantity and quality of traffic to your business’ website through more direct search engine results. You may be questioning, why exactly is SEO so important? How will SEO benefit my business? The next few sections of […]

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