In last month’s newsletter we discussed how your brand’s identity shapes how consumers feel about and interact with your business. This month we offer additional tips to increase brand identity by creating a marketing video to use in social marketing, digital advertising, on your website or in blog posts. Video marketing is great way to increase brand awareness and give more personality to your products and services.
At Pearl Marketing & Design we help create a marketing video for your company so you can add exceptional digital content as part of your overall marketing mix.
When you’re ready, reach out to us, and the team at Pearl Marketing & Design will help you make your ideas and concepts a reality on the web. I look forward to talking to you.
Owner – Pearl Marketing & Design, LLC
Let us help you unlock your brand’s potential
How to create the best video:
- The subject of your video must be VERY specific
If your company wants to increase brand awareness about your new t-shirts be sure your video is targeting your exact demographic such as baby boomers and how your t-shirts will benefit them.
- Outline your topic and create dialogue before you start filming
Are you going to have one or two people in the video? If so, be sure they have a script to work from. Act the scene severals times before adding the video camera
- Bring your brand’s personality to life
Be energetic and enthusiastic during the filming. Show your brand’s personality whether you are a law office or an athletic brand your voice and word choices can help customers determine if you are right for them.
Don’t forget to explain clearly what your brand or product is. Don’t assume everyone knows exactly who or what you are. Don’t use jargon or phrases that only particular generations understand.
- Always have a Call To Action
Your call to action or CTA should be very clear at the beginning and end of your video. If you are using a new url or landing page make sure it works before going live with your video.
- When you upload to YouTube use keywords in titles and description.
Always upload your video to YouTube and be sure to include links to your CTA landing page or website.
Pearl Marketing & Design can help you complete all six steps to success to create the best video for your business.
Contact us today to learn more!