Category: Academy

5 Reasons to Value and Partner With A Marketing Company

5 Reasons to Value and Partner With A Marketing Company

Whether you own a big business or small, hiring a marketing company is an investment that will produce long-term results. Marketing experts are equipped with the knowledge and experience to recognize a business’s marketing needs so that they can provide the resources and software that will address these needs and solve any existing problems. There are several components that contribute to the process of forming a sound marketing plan, and a professional in the field of marketing can ensure that your strategy aligns with industry standards.

At Pearl Marketing, we are devoted to providing our clients with a positive experience. Our team of marketing experts tailors our client’s marketing strategies while educating them on the latest trends and technologies. If you have ever considered working with us, you might have wondered what sets us apart.

We wanted to write this blog because we often find that there’s a disconnect between business owners and understanding the value that partnering with a marketing company can bring to a business. With that being said, Pearl Marketing is not just any average marketing company. So, here are five reasons to value and partner with a marketing company, specifically one like Pearl Marketing. 

1.  We are a relationship-oriented company.We value the long-lasting relationships we form with clients. We care and consider the bigger picture when choosing to do business with professionals. We do not take a transactional selling approach. Rather than focusing on the short-term and quick, one-time sales, we focus on defining long-term marketing goals to achieve long-lasting marketing success. To accomplish this, we help business’s build brand trust that turn leads into loyal customers so that they continue to make purchases and come back for more. If we do not think that we can help a client develop an effective marketing plan that will benefit their business, we will not move forward with a proposal. Helping our clients secure their future success is the heart of our business!

2. We take the time to research and discover each of our clients’ unique marketing needs to form a successful marketing strategy.Our diligent planning helps us identify what our clients need so that we can sustain their marketing goals. We ensure that these goals are established so that a comprehensive marketing plan can be formed. Each of our clients requires their own specific marketing strategy and we are dedicated to personalizing that strategy so that they can achieve the success they are looking for.

3. We ensure that our client’s marketing is worth their investment.We earn the title of marketing experts because of our extensive studies and years of experience working in the field of marketing. This is why it is crucial that client’s trust their marketing team! Our main priority is ensuring that clients receive a return on their investment over time. We recognize that working with a marketing company is a significant investment for a business to make. This investment is worth it when clients put forth the time and effort to implement what is required of their marketing plan.

4. We must also take marketing costs we incur into consideration.Marketing tools and software cost money, that’s why these costs must be taken into consideration. We prioritize working with businesses to budget out these costs in addition to our quote for services.

5.  We value our client’s budgetEvery business is different, with their own needs and expectations. When our clients come to us with a budget, we do our best to maximize this budget. We understand that marketing is an investment, so we never go over a client’s budget without their approval.

Still on the fence?

There isn’t necessarily a quick and free answer to marketing a business. It takes time, patience, effort, and money to successfully form and manage a marketing strategy that will generate consistent revenue. When you hire a marketing company, you are taking the next step towards securing your financial goals. Marketing companies are a valuable asset to a business when their clients take the necessary steps to commit to their marketing plan. Working cohesively with your marketing team will ensure that you will achieve those goals!

If you are interested in partnering with Pearl Marketing, call us at 603-732-9070, or email us at info@pearlmarketing.com to schedule a consultation!

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Facebook Ads or Boosted Posts? Choosing the Right Strategy For Your Business.

Facebook Ads vs Boosted Posts.

Choosing a Facebook advertising strategy that fits your business.

For businesses, Facebook has provided a network for consumers to discover brands they would have never known existed. Home to over a billion active users, you might be wondering how to sift through all of the noise to let your brand be heard. That’s where Facebook advertising becomes an essential component of a marketer’s toolbox.

With several available options for advertising on Facebook, it can seem like a daunting task for business professionals to initially launch a Facebook campaign. You might have even contemplated if paid Facebook advertising will truly be an effective marketing approach for your business. If this sounds like you, here are some tips to getting started on successfully managing Facebook Ads!

What is the difference between Boosting Posts and creating a Facebook Ad?

Boosted Posts.

Boosting a Facebook post is when you pay Facebook to sponsor your content to reach more users. With boosted Facebook posts, you simply select a target audience and the amount of money you are willing to spend during a selected period of time, and Facebook presents your post based on these factors. This strategy is a practical way to increase your posts reach, or the number of people viewing your content, yet it does not provide you with many targeting options. Boosting posts is a quick and easy way to advertise, but if you have a specific marketing goal, such as increasing page likes, then creating a Facebook Ad in Ads Manager is a more effective approach.

Facebook Ads Manager. 

Facebook Ads that are created in Ads Manager have more options you can customize. Unlike boosted posts, Ads Manager allows you to create campaigns that deliver specific outcomes. If the goal of your ad is to drive traffic to your website or get users to install your mobile app, Facebook Ads Manager will perform based on these objectives.

With Ads Manager you can select a target audience based off of their location, interests, and age, as well as where your ad will be placed, such as on Facebook Messenger or Instagram (owned by Facebook). Once you have customized these options, Facebook provides a projection of how well your ad will do based off of these details so that you can ensure that you are maximizing a strategy that suits your business’s needs.

You can also create several different posts within the same campaign, which is beneficial for analyzing how one post outperforms a similar post with different text and image.

Depending on your marketing objective, you will customize the features of your ad that supports your business’s goals. The more specific you get, the better!

Which advertising method is better for my business?

Boosted posts are quick and easy. 

Perhaps you want to quickly run an ad that increases engagement and brand awareness; boosting a post is an effective marketing strategy. If you have an existing post that is performing well, boosting an organic post is also an effective strategy in comparison to creating a completely new ad in Facebook Ads Manager.

Facebook Ads are more customizable.

If your goal is to create a campaign that will be delivered to a distinctive group of consumers with a set of similar interests to achieve a marketing objective, then Facebook Ads will work best for your business. Facebook will guide you along the way so that you can maximize your budget to produce measurable results. The key is to equip yourself with the knowledge of who your target audience is and the type of content they are attracted to. A sound social media strategy will assist in this process.

You can create your own social media strategy to attain new and existing customers with the proper training from Pearl Marketing Academy. Sign up for the Social Media Course and start forming a strategy that will enhance your brand!

Why should I implement a paid Facebook advertising strategy?

Get your brand noticed.

Creating appealing content to distribute on social media helps you convey your brand’s messages to your audience so that they can better understand what your business has to offer. Getting to the point where you have a loyal following takes time, however. The first month you create a social media page, you most likely aren’t going to gain thousands of followers.

Yet you still need to maintain your business to generate consistent revenue. This is where paid advertising on Facebook and Instagram becomes a useful tool for getting your brand recognized. It presents your content directly to target user’s newsfeeds so that you do not have to rely solely on users finding your posts on their own. Consumers are increasingly turning to social media to try new brands and through sponsored content, they are being connected with brands who meet their demands… and this could be YOU!

Calculate measurable results. 

Facebook Ads will also allow you to track the performance of your ads so that you can measure conversion rates to calculate the return on your investment.

How can I get the most out of my marketing budget from Facebook Ads?

Create quality content. 

Don’t go into Facebook advertising with the notion that the more money you spend the better results you will receive. Facebook determines ad placement on several other factors in addition to your budget, such as the quality of your ad and the relevance it will have on consumers. If your ad targets users who are interested in skiing, but your ad focuses on snowboarding, an ad with a lower budget could have their ad placed more frequently than yours.

Spend your money wisely. 

Select a marketing budget that you are comfortable with. Start small at first and increase your budget as you become more savvy with Facebook Ads. If you create useful content that consumers will want to engage with, Facebook Ads will be worth your investment.

Utilizing the best practices to create, plan and develop your social media strategy can be attained with in-depth training from industry experts. Pearl Marketing Academy is the ultimate virtual learning experience that will provide you with the skills to implement a social media strategy that best fits your business. To sign up, visit PearlMarketingAcademy.com!

Don’t let paying the same website you use to connect with long lost friends intimidate you from expanding your business. Facebook is a marketplace for you to leverage new revenue opportunities. Your future customers are waiting to find you. Get your brand noticed NOW

At Pearl Marketing, our goal is to educate and inspire business professionals. Our team of marketing experts works closely with clients to customize strategies that reflect the unique personality and value of a business. At the core of success is a collaboration between Pearl and your company to develop and execute strategies to reach and retain your ideal customers. Let Pearl help bring your brand to life with our consulting services and one-on-one coaching. Call 603-732-9070 or email info@pearlmarketing.com!

Follow us on Facebook, Twitter, Instagram, LinkedIn, and YouTube!

 

Amanda Schneck Selected as a Finalist for the Annual TechWomen|TechGirls Professional of the Year Award for 2019

Amanda Schneck Selected as a Finalist for the Annual TechWomen | TechGirls Professional of the Year Award for 2019


marketing consultant, marketing training, marketing presenter

The New Hampshire  Tech Alliance has announced that Amanda Schneck, president of Pearl Marketing has been selected as a finalist for the Annual TechWomen | TechGirls Professional of the Year.

It is a thrill and an honor to be nominated for the Tech Women | Tech Girls Professional of the Year. I am  thankful to those who have kindly nominated me.  I truly care about the work I do in hopes that it positively impacts small businesses and our community as a whole.  Together our team at Pearl Marketing supports many businesses in improving their marketing efforts.  I look forward to continuing our meaningful work for many years to come.” – Amanda Schneck, Founder & President of Pearl Marketing

Join in the celebration!

A reception and awards presentation for the winners will be held on April 3rd at the Bedford Village Inn, New Hampshire. For those who are interested in attending, we have included the link below to securely purchase tickets through the website: https://members.nhtechalliance.org/events/details/techwomen-annual-luncheon-2019-140

It’s all about growth!

Amanda has grown Pearl Marketing since 2014 to be a relationship marketing and consulting company that specializes in educational services, digital strategies, and design. She has built a team of marketing professionals that work closely with clients to achieve a better return on their marketing investments. Through consulting, training, and seminars, Pearl Marketing helps businesses of all sizes create customized strategies which effectively communicate the unique personality and value of a brand or product, engage the target audience, and generate new revenue opportunities.

Congratulations, Amanda!

The team at Pearl Marketing would like to congratulate Amanda on all of her hard work, mentorship, and countless numbers of hours guiding New Hampshire businesses to the best tools and strategies for brand and marketing success. To bring your brand to life, partner with Amanda and Pearl Marketing by calling 603-732-9070, or by emailing info@pearlmarketing.com. Visit our website at pearlmarketing.com and follow us on Facebook, Instagram, Twitter, LinkedIn, and Youtube.

 

3 Tips to Attain (& Keep) Loyal Customers

3 Tips to Attain (and Keep) Loyal Customers

3 tips to attain and keep loyal customers

Customer loyalty is crucial when it comes to sustaining a business and is paramount if you want to see your business grow to new heights! Customer loyalty doesn’t always happen over night and must be earned first and foremost by the value of products and services a business provides to its market.  Close behind are the positive customer experiences, consistent brand engagement, and customer appreciation. Below, we’ll dive in to three tips about how your marketing efforts can help you with these points above and will encourage any one-time customers or clients to keep coming back for more! To receive more marketing insight from us on this matter, or marketing matters like it, consider our consulting services.

Provide Incentives


Don’t we all want to feel appreciated? Your customers certainly do! Creating ways to show appreciation to your customers regularly is a surefire way to make long-term relationships with your clients/customers. Creating a long-term loyalty program that suits your business is a great way to get customers to return to your business. If you’re a small business and have the opportunity to make it more personal, like dropping off small gifts around the holidays, or sending personalized cards, then go for it! If you’re a bigger business with hundreds of clients (or not), then utilizing digital means of showing customer appreciation is the way to go (email marketing, social media). Providing customers with a special discount, a seasonal coupon, or something of the like will encourage them to stick with your brand because it shows it’s not just about the business, but about the relationship too. We believe if you have this attitude, you’ll be seeing your customers and clients for years to come!

 

Consistent & Creative Blogging

Don’t underestimate the power of blogging and blogging regularly. Blogging is a great way to create community around your brand within the industry your business is a part of. It is also a way to become the expert in that industry for your customers. For example, if you own a flower shop, your blog is going to post consistent blogs about the flowers in season, how to properly maintain certain flowers for longevity, how your business makes the perfect floral arrangement, and so on. When your target audience sees that they can read expert advice and information about their interest in flowers, they will begin going to your blog for the latest updates and begin seeing your business as their “go to” business for all things flowers. Blogging builds trust with customers and gives them something that they can benefit from. You can start blogging about your business and industry on WordPress.

Direct Engagement – Email Marketing

To effectively and consistently stay engaged with your customers and to keep your
unique brand in the forefront of their minds, you will want to use a marketing tool that allows you to engage with your customers directly. A personalized email newsletter even just once a month goes a long way. Depending upon your industry, content, and special offers that you can provide, businesses can send out email blasts anywhere from once a week to a once a month newsletter. You just need to make sure your content is new, relevant, and engaging in each email, or people will start to feel like your business is inundating their inboxes with emails and will then unsubscribe. Provide your subscribers with relevant industry information, helpful insight, tips, as well as incentives they wouldn’t receive elsewhere. This also helps to cultivate a community within your brand as customers/clients begin to expect and look forward to your email each week/month. Email Marketing platforms like Active Campaign& Constant Contact are a great place to start!

Whether you’re a small business owner who is looking for on-going marketing advice that’s only a phone call away, or a large corporation that is in need of annual trainings and seminars for their employees and marketing personnel, Pearl Marketing is there to guide, mentor, and provide the knowledge & tools that will lead to YOUR marketing success!

With the launch of Pearl Marketing Academy, which will provide online courses for business professionals that would like to learn at their own pace and gain expert marketing knowledge, we are asking what course subjects you would be interested in learning in regard to marketing. Thank you!

Take our survey!
Pearl Marketing is a marketing consulting agency that educates, advises and manages personalized brand and marketing strategies. Our team of marketing experts serve as an extension of your company. At the core of success is a collaboration between Pearl and your company to develop and execute strategies to reach and retain your ideal customers.
603-732-9070
info@pearlmarketing.com
www.pearlmarketing.com

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