Category: Lead Generation (Page 1 of 2)

Founder & President of Pearl Marketing, Amanda Schneck, Receives Nashua Telegraph’s 40 Under Forty Award!

Pearl Marketing is thrilled to announce the company’s big news this month! Founder and President, Amanda Schneck, is being awarded the Nashua Telegraph 40 Under Forty Award of 2019. This award is to recognize hard working individuals that are local to the Nashua community who go above and beyond in what they do each and every day. An article about award nominations published in the Telegraph back on May 5, 2019 described how the individuals that would be awarded this recognition would be the “future,” 1  the “movers and shakers,” 1  and the “contributing members to driving change and business” 1  in the community.

About Amanda.

Amanda founded Pearl Marketing 5 years ago after 15 years of experience in the corporate marketing realm. Her passion lies in leading strategic marketing planning and implementation for her clients, so their businesses see growth and a return on their marketing investment. She also recently launched a brand new venture called Pearl Marketing Academy, that conveniently and cost effectively empowers business professionals and entrepreneurs of all kinds to take control of their marketing strategy through online, educational courses.

Says Amanda Schneck on winning her award, “I highly value the Nashua, New Hampshire community I was raised in, and I am proud to now be raising my children here as well. Contributing to the economy and the well-being of this place I call home is so important to me, and I strive to do that every day through running a successful business that focuses on helping other local businesses thrive. I am deeply honored to be simply nominated, never mind recognized for this award! I am sincerely grateful.”

Another exciting announcement!

Pearl Marketing is also excited to announce that our Director of Video Production, Matt Gosselin, is also a recipient of the 40 Under Forty Award.  Matt has over 16 years of experience in video production and is the owner of New Hampshire’s award-winning wedding videography company, Fisher Video.

We at Pearl Marketing recognize that we are extremely fortunate to be working with top leaders of our community, says Pearl Marketing employee, Elena Barker. “We have a lot to learn from them every day!”

Awards banquet to be held!

Amanda and Matt will be recognized for their achievement at a special banquet at Rivier University on July 18th. To learn more about the services Amanda’s company, Pearl Marketing, provides local business owners in the Greater Nashua community, visit www.pearlmarketing.com.

Bring your brand to LIFE with Pearl Marketing!

Phone: 603-732-9070 |  Email: info@pearlmarketing.com

1 Pecci, Grace. “Telegraph Taking Nominations for 40 under Forty.” Telegraph Taking Nominations for 40 under Forty | News, Sports, Jobs – The Nashua Telegraph, The Telegraph, 5 May 2019, www.nashuatelegraph.com/news/local-news/2019/05/05/telegraph-taking-nominations-for-40-under-forty/.

What YOU Need to Know About Lead Nurturing Campaigns

What is this “Lead Nurturing” term all about?

Perhaps you’ve heard the term “Lead Generation” and understand that it’s the process of generating leads to your business to ultimately increase sales. In order to increase sales, you have to make the sale by turning the lead into an actual customer. This process refers to the lesser known, yet equally as important, term called “Lead Nurturing.” A lead nurturing process must exist as a part of your lead generation marketing strategy to convert the leads into loyal customers. Lead nurturing campaigns exist to create relationships with potential clients and positively nurture relationships with existing clients. This process drives revenue from a structured database of leads through marketing campaigns. 

What is a Lead Nurturing Campaign?

A lead generation campaign consists of a marketing goal, usually, but not limited to, increasing awareness about a product or service, or a limited time offer or sale. The nurturing part comes into play when the lead has been captured and the business/company follows up in various, strategic ways to pursue the lead to become a customer.

The process of lead nurturing often consists of a landing page that provides relevant content and a call to action, and emails that entice the readers and present the value of what is being campaigned. A lead nurturing process can also be referred to as “drip marketing,” which relates back to the general idea of a funnel system. Through client grouping, personalized messages, and sales strategies, the potential buyer is assisted through each key part of the journey until making a sale through marketing automation. These automations become possible to create through a customer relationship management tool, also known as a CRM (see the end of this blog for more information on CRM tools).

Drip Campaigns and Automations

Email drip campaigns are one of the fundamental aspects involved in lead nurturing. They are important throughout any industry in order to remain in contact with valued clients and interested leads. Planning these campaigns in advance saves time and money for the company and saves time for the lead as well. Preparing campaigns by using marketing automations help information get relayed in a timely and accurate manner, and ensures that you don’t miss an opportunity to convert a lead into a customer. The best part about marketing automations is how personalized the messages provided can be to cater to specific clientele. These personalized messages are also able to be tracked by the distributor as well, which can build overall stronger client relationships.

Campaign Strategies

We are going to describe a campaign strategy to help you understand how these automations can benefit and positively influence your business’ mission. Say you are running an email drip campaign to gain more subscribers to your email newsletter so they can learn more about your services and/products. Your first goal is to get them to sign up and then purchase the products or services you provide. It is best to start with an initial “Thank You” email when the automation flow is triggered and briefly introduce your products or services to the consumer. By thanking the consumer for signing up to receive your newsletters, you have already created a positive and professional relationship with them. Even if they are not introduced to the product or service at the moment, it is still valuable to build a relationship with them so they are able to consider your company in the near future.

The next part of the campaign consists of a second automation that explains the core values of the company and informs the reader about the products and services provided. One of the most important aspects involved with every single automation is to ensure that the content provided is efficient and clear to read. We definitely do not want a client to become confused, or to lose interest in the content provided to them. Make sure that all emails are branded the same.

Lead Nurturing Content

An important element of any successful lead nurturing campaign is to capture the lead with high quality content. This content should be captivating, informative, and relevant to your industry. Provide a free incentive, like a white paper, or a successful case study relating to the progress that your company has made as a whole.

A white paper discusses a major problem within an industry and your company provides the solution within the white paper. Show that your business has the readers overall best interest in mind, which you do! This is referred to as, “Doing more with less”. A case study provides real life examples to potential or already existing clients, which proves that your company represents strong values and is reliable. This relates back to the idea of nurturing, as you are continuing to engage with clients to help them see the value and find the solutions in what you are providing them.

Effective campaigns stand out and give the user something he/she wants!

The rest of the campaign emails should be primarily service or product focused. Continue to explain how your products or services solve the readers problem, but attach limited time offers exclusively to them as the campaign automations move along. This allows for your business to stand out from all of the other companies who are presenting something similar. Showing your products or services to be different without downgrading opposing companies is viewed as positive competition Here’s an example! If you own and operate a mechanic shop that is down the street from an opposing mechanic shop, what will make your business better? Provide a special deal in your campaign, such as “Utilize us for your next inspection and get your next oil change FREE.” This is your opportunity to get those leads to act now through creating a good deal and a sense of urgency.

CRM Tools

A Customer Relationship Management tool, also commonly referred to as CRM, is used to effectively run lead nurturing campaigns similar to what has been previously discussed. A CRM tool allows you to create lists of contacts who will be receiving email automations based upon their interests and past engagements. To find out which CRM tool is best for you, contact Pearl Marketing today at (603) 732-9070. Our team of specialists can assist in developing an effective lead generation campaign and lead nurturing strategy.

Pearl Marketing Online Academy 

Pearl Marketing is excited to introduce one of its newest online tools, Pearl Marketing Academy! Our online academy has engaging courses and seminars that effectively help you learn and understand marketing strategies – no matter what industry you may be in. One of the courses offered, which was developed by our experienced professionals, is entirely on Lead Generation. Some of the other courses offered are Social Media, Video Marketing, and Branding. Each marketing course provides over 90 minutes of in-depth information, delivered through video lessons, tutorials, and supplemental worksheets. Enroll today at https://www.pearlmarketingacademy.com/courses-list/.

Contact Us

Contact us at Pearl Marketing, as we offer a wide variety of services such as consulting, seminars, training, project management, and many more! Check us out on Instagram, Facebook, and LinkedIn. Give us a call as we can assist with all of your marketing needs! Speak to us directly at (603) 732-9070.

5 Reasons to Value and Partner With A Marketing Company

5 Reasons to Value and Partner With A Marketing Company

Whether you own a big business or small, hiring a marketing company is an investment that will produce long-term results. Marketing experts are equipped with the knowledge and experience to recognize a business’s marketing needs so that they can provide the resources and software that will address these needs and solve any existing problems. There are several components that contribute to the process of forming a sound marketing plan, and a professional in the field of marketing can ensure that your strategy aligns with industry standards.

At Pearl Marketing, we are devoted to providing our clients with a positive experience. Our team of marketing experts tailors our client’s marketing strategies while educating them on the latest trends and technologies. If you have ever considered working with us, you might have wondered what sets us apart.

We wanted to write this blog because we often find that there’s a disconnect between business owners and understanding the value that partnering with a marketing company can bring to a business. With that being said, Pearl Marketing is not just any average marketing company. So, here are five reasons to value and partner with a marketing company, specifically one like Pearl Marketing. 

1.  We are a relationship-oriented company.We value the long-lasting relationships we form with clients. We care and consider the bigger picture when choosing to do business with professionals. We do not take a transactional selling approach. Rather than focusing on the short-term and quick, one-time sales, we focus on defining long-term marketing goals to achieve long-lasting marketing success. To accomplish this, we help business’s build brand trust that turn leads into loyal customers so that they continue to make purchases and come back for more. If we do not think that we can help a client develop an effective marketing plan that will benefit their business, we will not move forward with a proposal. Helping our clients secure their future success is the heart of our business!

2. We take the time to research and discover each of our clients’ unique marketing needs to form a successful marketing strategy.Our diligent planning helps us identify what our clients need so that we can sustain their marketing goals. We ensure that these goals are established so that a comprehensive marketing plan can be formed. Each of our clients requires their own specific marketing strategy and we are dedicated to personalizing that strategy so that they can achieve the success they are looking for.

3. We ensure that our client’s marketing is worth their investment.We earn the title of marketing experts because of our extensive studies and years of experience working in the field of marketing. This is why it is crucial that client’s trust their marketing team! Our main priority is ensuring that clients receive a return on their investment over time. We recognize that working with a marketing company is a significant investment for a business to make. This investment is worth it when clients put forth the time and effort to implement what is required of their marketing plan.

4. We must also take marketing costs we incur into consideration.Marketing tools and software cost money, that’s why these costs must be taken into consideration. We prioritize working with businesses to budget out these costs in addition to our quote for services.

5.  We value our client’s budgetEvery business is different, with their own needs and expectations. When our clients come to us with a budget, we do our best to maximize this budget. We understand that marketing is an investment, so we never go over a client’s budget without their approval.

Still on the fence?

There isn’t necessarily a quick and free answer to marketing a business. It takes time, patience, effort, and money to successfully form and manage a marketing strategy that will generate consistent revenue. When you hire a marketing company, you are taking the next step towards securing your financial goals. Marketing companies are a valuable asset to a business when their clients take the necessary steps to commit to their marketing plan. Working cohesively with your marketing team will ensure that you will achieve those goals!

If you are interested in partnering with Pearl Marketing, call us at 603-732-9070, or email us at info@pearlmarketing.com to schedule a consultation!

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Facebook Ads or Boosted Posts? Choosing the Right Strategy For Your Business.

Facebook Ads vs Boosted Posts.

Choosing a Facebook advertising strategy that fits your business.

For businesses, Facebook has provided a network for consumers to discover brands they would have never known existed. Home to over a billion active users, you might be wondering how to sift through all of the noise to let your brand be heard. That’s where Facebook advertising becomes an essential component of a marketer’s toolbox.

With several available options for advertising on Facebook, it can seem like a daunting task for business professionals to initially launch a Facebook campaign. You might have even contemplated if paid Facebook advertising will truly be an effective marketing approach for your business. If this sounds like you, here are some tips to getting started on successfully managing Facebook Ads!

What is the difference between Boosting Posts and creating a Facebook Ad?

Boosted Posts.

Boosting a Facebook post is when you pay Facebook to sponsor your content to reach more users. With boosted Facebook posts, you simply select a target audience and the amount of money you are willing to spend during a selected period of time, and Facebook presents your post based on these factors. This strategy is a practical way to increase your posts reach, or the number of people viewing your content, yet it does not provide you with many targeting options. Boosting posts is a quick and easy way to advertise, but if you have a specific marketing goal, such as increasing page likes, then creating a Facebook Ad in Ads Manager is a more effective approach.

Facebook Ads Manager. 

Facebook Ads that are created in Ads Manager have more options you can customize. Unlike boosted posts, Ads Manager allows you to create campaigns that deliver specific outcomes. If the goal of your ad is to drive traffic to your website or get users to install your mobile app, Facebook Ads Manager will perform based on these objectives.

With Ads Manager you can select a target audience based off of their location, interests, and age, as well as where your ad will be placed, such as on Facebook Messenger or Instagram (owned by Facebook). Once you have customized these options, Facebook provides a projection of how well your ad will do based off of these details so that you can ensure that you are maximizing a strategy that suits your business’s needs.

You can also create several different posts within the same campaign, which is beneficial for analyzing how one post outperforms a similar post with different text and image.

Depending on your marketing objective, you will customize the features of your ad that supports your business’s goals. The more specific you get, the better!

Which advertising method is better for my business?

Boosted posts are quick and easy. 

Perhaps you want to quickly run an ad that increases engagement and brand awareness; boosting a post is an effective marketing strategy. If you have an existing post that is performing well, boosting an organic post is also an effective strategy in comparison to creating a completely new ad in Facebook Ads Manager.

Facebook Ads are more customizable.

If your goal is to create a campaign that will be delivered to a distinctive group of consumers with a set of similar interests to achieve a marketing objective, then Facebook Ads will work best for your business. Facebook will guide you along the way so that you can maximize your budget to produce measurable results. The key is to equip yourself with the knowledge of who your target audience is and the type of content they are attracted to. A sound social media strategy will assist in this process.

You can create your own social media strategy to attain new and existing customers with the proper training from Pearl Marketing Academy. Sign up for the Social Media Course and start forming a strategy that will enhance your brand!

Why should I implement a paid Facebook advertising strategy?

Get your brand noticed.

Creating appealing content to distribute on social media helps you convey your brand’s messages to your audience so that they can better understand what your business has to offer. Getting to the point where you have a loyal following takes time, however. The first month you create a social media page, you most likely aren’t going to gain thousands of followers.

Yet you still need to maintain your business to generate consistent revenue. This is where paid advertising on Facebook and Instagram becomes a useful tool for getting your brand recognized. It presents your content directly to target user’s newsfeeds so that you do not have to rely solely on users finding your posts on their own. Consumers are increasingly turning to social media to try new brands and through sponsored content, they are being connected with brands who meet their demands… and this could be YOU!

Calculate measurable results. 

Facebook Ads will also allow you to track the performance of your ads so that you can measure conversion rates to calculate the return on your investment.

How can I get the most out of my marketing budget from Facebook Ads?

Create quality content. 

Don’t go into Facebook advertising with the notion that the more money you spend the better results you will receive. Facebook determines ad placement on several other factors in addition to your budget, such as the quality of your ad and the relevance it will have on consumers. If your ad targets users who are interested in skiing, but your ad focuses on snowboarding, an ad with a lower budget could have their ad placed more frequently than yours.

Spend your money wisely. 

Select a marketing budget that you are comfortable with. Start small at first and increase your budget as you become more savvy with Facebook Ads. If you create useful content that consumers will want to engage with, Facebook Ads will be worth your investment.

Utilizing the best practices to create, plan and develop your social media strategy can be attained with in-depth training from industry experts. Pearl Marketing Academy is the ultimate virtual learning experience that will provide you with the skills to implement a social media strategy that best fits your business. To sign up, visit PearlMarketingAcademy.com!

Don’t let paying the same website you use to connect with long lost friends intimidate you from expanding your business. Facebook is a marketplace for you to leverage new revenue opportunities. Your future customers are waiting to find you. Get your brand noticed NOW

At Pearl Marketing, our goal is to educate and inspire business professionals. Our team of marketing experts works closely with clients to customize strategies that reflect the unique personality and value of a business. At the core of success is a collaboration between Pearl and your company to develop and execute strategies to reach and retain your ideal customers. Let Pearl help bring your brand to life with our consulting services and one-on-one coaching. Call 603-732-9070 or email info@pearlmarketing.com!

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How to Market Without Breaking Your Budget

Marketing on a strict budget? We’ve got you covered!

Investing in marketing efforts might initially seem like a costly venture. If you are on a tight budget, you might even be thinking about skipping out on these costs altogether. Having a solid marketing strategy will achieve more than gaining exposure; it will increase your brand awareness, expand your audience, and attract more loyal customers to your business.

Businesses should never completely cut their marketing budgets. Instead, they should shift their focus on more cost-effective solutions to allocate their budget. The goal is to receive the highest ROI (Return On Investment), which can be accomplished using these inexpensive marketing tips!

Distinguish your target consumer.

To reduce unnecessary costs from your marketing plan, take the time to discover your target consumer, the top candidate who would be interested in what you can offer them. Identify your ideal customer’s habits and interests, and deliver your sales pitch in the areas that they will be most likely to see them.

Network.

Volunteer your time and get to know the people in your community who could be interested in your product or service.

Consumers demand the assurance that they are spending their money at businesses with a mission and purpose. Networking is a valuable way to convey your brand image to consumers. This fosters strong, trusting relationships that will turn new customers into devoted ones.

Live Streaming Pearl Marketing & Design

Maximize social media channels that fit your business.

Select the right social media channels based off of your audience and the commodity you sell. Determining your audience will assist in selecting the right social media platforms to utilize.

Younger audiences are most active on Twitter and Instagram. If you have a broader audience, Facebook is the perfect place to target both men and women of all ages. LinkedIn is where you will find business professionals, who can be targeted by the industry that they work in, and their job titles.

Choosing the right channel will help you focus your energy on users who will be more apt to engage with your posts. This economical approach will decrease the amount of time you spend targeting your audience… and time is money!

Pearl Marketing Design Lead Generaton

Join the #conversation.

Just as important as selecting the right channel is the content you produce. The goal of social media marketing is to create content that will generate leads. Enticing content will influence consumers purchase decisions, without having to break your budget.

Attracting social media users without paying to sponsor your posts can be attained by creating a conversation or joining an existing one. Sparking conversation with your audience about a trending topic followed by a hashtag will get your post reach and engagement, and drive traffic to your page.

Micro-Influencers.

Rather than paying social media sites to promote your product, invest in micro-influencers (influencers with a niche following) who have followers that would be interested in your product. Influencer marketing is on the rise and is statistically proven to deliver higher ROI than other forms of marketing. Micro-influencers are a more cost-efficient means of influencer marketing because they will expect smaller payment for their contribution.

Reach out and offer free services in exchange for a review or shout-out on their social media or blog. This strategy can be effective if you select the right influencers because they have already established a fanbase of individuals who trust their word. When these influencers promote brands, their fans are confident that the influencer is sending them to the right place.

DIY your SEO.

Great content and marketing methods are worthless if you do not maximize your search engine optimization (SEO). If your website or blog isn’t on the first page of a search engine result page, consumers are not going to recognize that you exist.

Instead of hiring someone to do your SEO, try doing it yourself. Ensure that you have a strong SEO strategy by assigning relevant keywords to your web content and proper meta descriptions that will allow search engines to recognize the purpose of your website. Think about the keywords and phrases that your ideal customer would search for in relation to your website. Embedding these words and phrases into your site will solidify your spot on the top of search engine results.

The readability of your site is another important element that you need to ensure works well on both desktops and mobile devices. If users cannot easily view your website, they will leave before continuing to read your content.

With proper training, you can be a marketing expert on your own!

At Pearl Marketing, we provide training and seminars to business professionals who want to learn the latest and greatest marketing tools and techniques. We work one-on-one with marketing DIYers to coach them on marketing strategies that will enhance their brand and attract more customers for their business. Our goal is to leave clients feeling empowered to manage their own marketing strategies that will drive their businesses future success.

Let us help you bring your brand to life! Call 603-732-9070 or email info@pearlmarketing.com 

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Amanda Schneck Selected as a Finalist for the Annual TechWomen|TechGirls Professional of the Year Award for 2019

Amanda Schneck Selected as a Finalist for the Annual TechWomen | TechGirls Professional of the Year Award for 2019


marketing consultant, marketing training, marketing presenter

The New Hampshire  Tech Alliance has announced that Amanda Schneck, president of Pearl Marketing has been selected as a finalist for the Annual TechWomen | TechGirls Professional of the Year.

It is a thrill and an honor to be nominated for the Tech Women | Tech Girls Professional of the Year. I am  thankful to those who have kindly nominated me.  I truly care about the work I do in hopes that it positively impacts small businesses and our community as a whole.  Together our team at Pearl Marketing supports many businesses in improving their marketing efforts.  I look forward to continuing our meaningful work for many years to come.” – Amanda Schneck, Founder & President of Pearl Marketing

Join in the celebration!

A reception and awards presentation for the winners will be held on April 3rd at the Bedford Village Inn, New Hampshire. For those who are interested in attending, we have included the link below to securely purchase tickets through the website: https://members.nhtechalliance.org/events/details/techwomen-annual-luncheon-2019-140

It’s all about growth!

Amanda has grown Pearl Marketing since 2014 to be a relationship marketing and consulting company that specializes in educational services, digital strategies, and design. She has built a team of marketing professionals that work closely with clients to achieve a better return on their marketing investments. Through consulting, training, and seminars, Pearl Marketing helps businesses of all sizes create customized strategies which effectively communicate the unique personality and value of a brand or product, engage the target audience, and generate new revenue opportunities.

Congratulations, Amanda!

The team at Pearl Marketing would like to congratulate Amanda on all of her hard work, mentorship, and countless numbers of hours guiding New Hampshire businesses to the best tools and strategies for brand and marketing success. To bring your brand to life, partner with Amanda and Pearl Marketing by calling 603-732-9070, or by emailing info@pearlmarketing.com. Visit our website at pearlmarketing.com and follow us on Facebook, Instagram, Twitter, LinkedIn, and Youtube.

 

3 Tips to Attain (& Keep) Loyal Customers

3 Tips to Attain (and Keep) Loyal Customers

3 tips to attain and keep loyal customers

Customer loyalty is crucial when it comes to sustaining a business and is paramount if you want to see your business grow to new heights! Customer loyalty doesn’t always happen over night and must be earned first and foremost by the value of products and services a business provides to its market.  Close behind are the positive customer experiences, consistent brand engagement, and customer appreciation. Below, we’ll dive in to three tips about how your marketing efforts can help you with these points above and will encourage any one-time customers or clients to keep coming back for more! To receive more marketing insight from us on this matter, or marketing matters like it, consider our consulting services.

Provide Incentives


Don’t we all want to feel appreciated? Your customers certainly do! Creating ways to show appreciation to your customers regularly is a surefire way to make long-term relationships with your clients/customers. Creating a long-term loyalty program that suits your business is a great way to get customers to return to your business. If you’re a small business and have the opportunity to make it more personal, like dropping off small gifts around the holidays, or sending personalized cards, then go for it! If you’re a bigger business with hundreds of clients (or not), then utilizing digital means of showing customer appreciation is the way to go (email marketing, social media). Providing customers with a special discount, a seasonal coupon, or something of the like will encourage them to stick with your brand because it shows it’s not just about the business, but about the relationship too. We believe if you have this attitude, you’ll be seeing your customers and clients for years to come!

 

Consistent & Creative Blogging

Don’t underestimate the power of blogging and blogging regularly. Blogging is a great way to create community around your brand within the industry your business is a part of. It is also a way to become the expert in that industry for your customers. For example, if you own a flower shop, your blog is going to post consistent blogs about the flowers in season, how to properly maintain certain flowers for longevity, how your business makes the perfect floral arrangement, and so on. When your target audience sees that they can read expert advice and information about their interest in flowers, they will begin going to your blog for the latest updates and begin seeing your business as their “go to” business for all things flowers. Blogging builds trust with customers and gives them something that they can benefit from. You can start blogging about your business and industry on WordPress.

Direct Engagement – Email Marketing

To effectively and consistently stay engaged with your customers and to keep your
unique brand in the forefront of their minds, you will want to use a marketing tool that allows you to engage with your customers directly. A personalized email newsletter even just once a month goes a long way. Depending upon your industry, content, and special offers that you can provide, businesses can send out email blasts anywhere from once a week to a once a month newsletter. You just need to make sure your content is new, relevant, and engaging in each email, or people will start to feel like your business is inundating their inboxes with emails and will then unsubscribe. Provide your subscribers with relevant industry information, helpful insight, tips, as well as incentives they wouldn’t receive elsewhere. This also helps to cultivate a community within your brand as customers/clients begin to expect and look forward to your email each week/month. Email Marketing platforms like Active Campaign& Constant Contact are a great place to start!

Whether you’re a small business owner who is looking for on-going marketing advice that’s only a phone call away, or a large corporation that is in need of annual trainings and seminars for their employees and marketing personnel, Pearl Marketing is there to guide, mentor, and provide the knowledge & tools that will lead to YOUR marketing success!

With the launch of Pearl Marketing Academy, which will provide online courses for business professionals that would like to learn at their own pace and gain expert marketing knowledge, we are asking what course subjects you would be interested in learning in regard to marketing. Thank you!

Take our survey!
Pearl Marketing is a marketing consulting agency that educates, advises and manages personalized brand and marketing strategies. Our team of marketing experts serve as an extension of your company. At the core of success is a collaboration between Pearl and your company to develop and execute strategies to reach and retain your ideal customers.
603-732-9070
info@pearlmarketing.com
www.pearlmarketing.com

Implementing a Successful Rebrand | Pearl Marketing

Change is good!

Every sustainable business will change and rebrand throughout the years. It’s what keeps your business growing and improving. Whether it’s internally through the business plan and the products and services, or externally through the branding and logo design, change in your business is inevitable if you want it to stay relevant and provide consumers with something of current value. Staying up to speed with the trends and technologies of your target audience is important, and coming up with new ways to engage and share your business’s messaging is crucial. Major corporations that we all know and have seen have decades of business success and relevance, like Pepsi and Apple for example, know this. Even those famous golden arches have changed and modernized over time.

If your business or company is stagnant, or seeing a decline in sales, consumer interest, brand recognition, or online traffic and engagement, perhaps it’s time to…..CHANGE. Changing your business direction and revamping your brand does not mean you have failed. It means you’re being a wise business owner and adapting to changes that need to be made. If you are a business owner that found your way to our blog, we want to encourage you through this post. If you are an employee of a company looking for new ideas, or a person thinking about starting a business, we want to provide you with meaningful and beneficial insight on where to start developing your brand.

We’re speaking from experience.

In this blog post we’re speaking from experience, as well as from our knowledge as marketing consultants. Our company, Pearl Marketing, is in the midst of a rebrand itself. We’ve changed our company name from Pearl Marketing “& Design” to reflect the new direction and focus the company is taking to bring the most value to our clients and increase employee productivity. Our goal as a marketing company is to increase our clients’ return on their marketing investment (ROI) and allow business owners to confidently work IN their business knowing there are experts working ON their business. One way that helps us recognize the need to define and refocus our brand is through running a brand audit!

Brand audits allow you to reflect on your business’s internal and external attributes, values, and goals and how well those have translated to employees (internal) and logo, marketing collateral, social media messaging and website (external). Organizing your business’s current strengths, weaknesses, opportunities, and threats (SWOT analysis) helps you to better understand what you should focus on, what you can improve upon, and what is or is not going to help your business grow. It also helps you to evaluate the current market your business brings value to in the way of competition and helps you understand the changing trends of your target audience.

Knowing how to set your business’s brand apart from your competition and reach your target audience effectively is key, and over time what was understood and worked in the past might not work in the present. Brand audits also help you organize the important elements of brand representation that you will update, like a defined brand statement, slogan, catch phrase, and elevator pitches, an eye catching logo, and a refreshed, user-friendly website.

Preparation and follow through is key.

While your new and improved brand is coming together, we suggest preparing your current audience and clients for the change. Be sure to use your social media, your website, your email newsletters, any blogs, and press releases to avoid brand confusion BEFORE you incorporate your rebrand. This also creates excitement and hype around your business or company, so use this time to your advantage! Once you have launched your new brand, be sure to be consistent with the changes made. If you change your business name and update your logo, make sure your social media pages, website pages, etc. are updated to reflect these changes, or people will become confused and won’t know what to call you, or how to search for you online. It’s important not to overlook a single spot where your brand may be represented online or in print, including the metadata associated with your website (metadata = how people find your website on search engines like Google).

You don’t have to do it all yourself!

Hiring a marketing coach or consultant during this time to stay on top of these aspects of rebranding and to ensure the audit is done right is another recommendation of ours. Partnering with a relationship marketing company, like Pearl Marketing, strives to make sure you are maximizing your business’s brand potential. Pearl Marketing can run the brand audit for you and walk you through it step by step so the process is understood and completed effectively. We also take care of the redesign elements that come out of a brand audit, like an updated logo and website redesign. Once the audit is processed, we can guide you through the transition – the before and after relaunch – to make sure the new brand is incorporated seamlessly and without any brand confusion.

Consumers have now come to expect businesses to reach out to them with personalized messages based on their interests. A successful rebrand will have a plan in place through lead generation that will provide consumers with the information they want and the business with a standardized process to nurture those relationships. Your beautiful new brand won’t be effective if this is not understood and followed through with.

The reasons above are why Pearl Marketing works to implement creative messaging that captures consumer attention, and we strive to educate our clients on search engine optimization (SEO), which is a way to make sure your rebrand is reaching your target audience. Our marketing coach and consulting services help businesses to run effective campaigns and advise on proper lead generation tools. This leads to an increase in brand awareness and keeps messaging consistent across channels while nurturing leads that turn into sales or new clients.

In conclusion…

From one business to another, don’t discount how far you’ve come and throw in the towel. Just get creative and get to changing/rebranding! Pearl Marketing is here to help, so if you need a hand, just let us know! To receive expert coaching and consulting services on rebranding, brand strategy, and lead generation, contact us at 603-732-9070, or email info@pearlmarketing.com. Follow us on Facebook, Instagram, Twitter, and LinkedIn for updates and more insight. Visit our website at www.pearlmarketing.com.

Stay tuned for more info about Pearl Marketing Academy, which will provide business professionals with a complete education and training experience focused on marketing fundamentals, lead generation, brand management, and highly developed skills for any social media platform through seminars, trainings, and online courses.

Strategic SEO Marketing | Pearl Marketing Design

The world of digital marketing is continually shifting, learn how your company can improve their platform visibility through SEO.

What is SEO?

Search Engine Optimization is the basic activity that increases your company’s ranking within search engines. Mostly commonly known search engine is Google, which displays links to pages that receive credible authority by analyzing the number and quality of links from other web pages.

In simpler terms. Google presents the most qualified searches first.

My content is resourceful and relevant to the services/products we sell, but we still are not ranked number one. Why?

Google doesn’t give out participation trophies. You have to earn your right to be at the top.

And that’s where proper utilization of SEO is necessary when trying to rank your website within the first few results. This means that having experts use the right tools to achieve high search rankings.

Who should manage my company’s SEO?

There are many options including hiring a marketing consultant, using a marketing agency, or utilizing your marketing department. There are also SEO companies that specifically specialize in the craft of search engine rankings.

Can’t I just use Google Analytics?

Google Analytics is powerful tool for increasing search rankings. When used to its maximum potential, it can increase your company’s traffic and ultimately convert clicks into actions.

Google’s ranking algorithms are the magic behind what companies have the best chance for audience views. The two most famous algorithms are Panda and Penguin. The animal theme stemmed from creator Navneet Panda who actually created Panda first in 2011. In brief, Panda reduces the number of low-quality sites appearing at the the top of Google’s results whereas Penguin focuses on the backlink profile of your site in real time.

Search Engine Optimization

Do I really need someone to managing my SEO?

Before Google’s ranking algorithms, there was a possibility of almost anyone being able to create relevant content for consumers and potentially coming out on top. Now, it is much more difficult to do so without a professional. It is important to not only create great content to get people to link your pages, but also show Google that your pages are interesting and authoritative.

Who should I contact?

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company’s search rankings!

Why Hire a Marketing Consultant | Pearl Marketing Design

If you have stumbled upon this article, you might be deciding whether your business should invest in hiring an independent marketing consultant. There are many different factors that contribute to whether a company should hire a contract marketing agency to help evolve their marketing strategies. In a competitive online world of getting your brand recognized, sometimes help from a specialist might be the best option. Here are 5 advantages to hiring a marketing consultant.

If you have no marketing team or want to strengthen your current marketing team.

Marketing consultants are great resources for those who currently have no marketing strategy and are not currently looking to build out a team within the company. On the other hand, if you think your marketing team is losing a sense of direction, hiring a marketing agency could be a great solution. Often times agencies can provide unique insights and ideas that the team can run with. This can add a huge rate of return directly to your company and marketing team.

No fear of losing staff mid-way through projects.

Marketing consultants are hired on a contract basis, so there is no fear about losing staff throughout the year. Losing a member of a team during important projects or right before a large event, could take a massive toll on your company’s future financial health and success. Hiring a marketing consultant can take the edge off of that worry due to the contract they sign, agreeing to be committed to your business for a certain amount of time. This also allows your company to be flexible and decide after the contract ends whether you might want to build your own marketing team instead.

No on-board training.

Marketing professionals can immediately give you advice and tend to have experience in many industries. This will save on time and cost that a new marketing hire would have to go through with their on boarding training. The advantage to this cost savings can go directly back into areas of your marketing needs such as website development, promotional content, and other projects your consultant might recommend.

Team of experts costs less than you think.

You would think that a team of marketing professionals would induce costly expenses. Marketing agencies are formed as a team of strong professionals who have 10+ years of experience in various industries. The cost of hiring a marketing agency to place you with one of their advanced consultants will almost always cost less than hiring a whole team. This is especially important if your company is just starting to build upon their marketing developments.

Ability to ‘Shop Around’ to find the right fit. 

Every marketing consultant has a different expertise, this allows your company to research and meet with whomever could be the best fit. When researching various agencies it is important to ask yourself some questions. Does this firm’s functionality match the unmet needs we have? Is the price range flexible and can meet your company’s budget? What efficiencies are you looking for and do you think the team/consultant is the right fit to work with your company? Do you need local knowledge or a consultant that strictly specializes in one field? All of the questions answered can lead you to the best consultant to form your marketing strategy.

Marketing consultants bring a lot of knowledge to companies who need more focus. Sometimes a company might need an external perspective to figure out how to improve their marketing strategy. And in some cases, companies might have too many ideas in which they ultimately spread themselves too thin. A marketing consultant can use their expertise to ultimately determine which ideas to put into action for your company for maximum brand recognition. If you or your company identifies with one or more of these statements above, meeting with a marketing consultant could be the next step.

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company!

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