Category: Marketing Strategy (Page 1 of 3)

What is Search Engine Optimization?

Search Engine Optimization, commonly referred to as SEO, is the general practice of increasing quantity and quality of traffic to your business’ website through more direct search engine results. You may be questioning, why exactly is SEO so important? How will SEO benefit my business? The next few sections of this educational article will discuss the importance of SEO and how beneficial it is to include SEO in your marketing efforts. If you still have any further questions or concerns after reading this article, or require general assistance with developing an SEO strategy for your business, contact Pearl Marketing at info@pearlmarketing.com!

Importance of SEO

SEO is extremely important because it can increase traffic to your business’ website by making it easier for online users to find your website through major search engines, like Google. You want your website to be one of the first sites that pops up in the search results after a user types in keywords related to your business and/or industry. If it doesn’t, someone else’s website is showing up and users will likely click on their website and give them business. Users will not scroll through pages and pages of website results to find your business. They want quick results for quick solutions to whatever problem or matter they need help resolving.

How to Develop a SEO Strategy

One of the best ways to help your SEO is to ensure that you are effectively using metadata. Metadata is made up of meta titles, meta descriptions, and keywords. Metadata is input into the backend of the website, normally input by a web developer or whoever is in charge of your website development. It is imperative that metadata is added to each webpage that is a part of your overall website. In other words, if your website has four pages – 1) Home page 2) About Us page 3) Services page 4) Contact Us page – you will want different meta titles, meta descriptions, and keywords associated with all 4 pages. Let’s break down the components of metadata, shall we!

Meta titles – The title of your webpage. For example, if you are searching for a business on Google, you will see the title in big, blue lettering. Titles are normally the first thing that catches a users eye when searching for something, and it explains the overall subject of the webpage.

Meta descriptions – Meta descriptions are a more in depth glimpse of the content covered on a particular webpage. The descriptions are found underneath the title and page URL. It is important to have a strong meta description for each webpage because users will read them to determine whether your page is worth clicking on to read more.

Keywords – At Pearl Marketing, we still feel that keywords are important to include in your metadata. It’s important to first understand what keywords people are using to search for the products and services you provide. Think about the words used most in your line of business. Do your research and see what language your competition is using. Then create a list of keywords associated to the words on each webpage of your website and popular words used within your industry. This will allow for your website to be found when users input those keywords into the search bar on search engines, like Google. For example, if you are a hair designer, it would be good to use keywords like “affordable,” “experienced,” “hair designer,” “stylist,” “professional,” “best,” “near me” for your home page.

Website Content

A key aspect to effectively developing your business’ website is to ensure that the content provided is clear to understand, as well as organized and laid out to be generally attractive. Websites that have moving content or chat boxes tend to have a greater amount of traffic because users are highly attracted to engaging content. For SEO purposes, the words and phrases you use within the text of the content on each web page is important because these words and phrases can increase the odds for your website to appear first during a search, rather than another business’ instead.

If your business barely has any metadata or does not have words and phrases related to the metadata within the web pages, then it will most likely appear somewhere far down the search engine line. Studies have shown that most individuals do not click past the first or second pages during a Google search, as they are usually satisfied with the information provided on the first page. Having accurate metadata and relevant text on each web page will help your SEO immensely.

Creating Effective Content for SEO

If you’ve made it this far, you now know that SEO efforts are absolutely essential in order to improve your business’ rankings and increase brand awareness. There are many SEO tools to help you understand your business’s website from a client’s perspective. For instance, the beginning portion of your website should be clear to understand from any individual’s perspective. If you are selling something, let’s say a water filtration tool, you should have an explanation as to what that is so a client from any background is able to understand what it is.

The Client’s Perspective

Besides ensuring that the content on your business’s website is clear and concise to understand, it is also important to use forms of tracking to understand the clients perspective. There are SEO/Analytics tools that give you the ability to track website traffic and the amount of times a user spends on an individual webpage from your website. These tools can track where the traffic is coming from and compare the stats to previous months and years. This can help you understand the demographics of your audience better, how well users are finding your website (organic vs paid) and where improvements need to be made.

Keep In Mind…

It is important to keep in mind that SEO efforts are a process, and it will take time to build up a collection of highly engaged users and see a consistent upward trend. It is key to not give up your efforts and remain consistent in updating quantity and quality of content, as well as metadata.

Mobile Friendly Sites

Some important things to keep in mind when developing website content is to ensure that you have a web friendly version AND a mobile optimized website. At Pearl Marketing, we always ensure that when we create a website for a client that it is also a mobile optimized site. More than ever, users are engaging with the internet and businesses on their mobile phone, so it is important to cater to this. Having a mobile version also gives on-the-go users the ability to view the content in an efficient manner.

We Are Here To Help!

If you have any questions or concerns on Search Engine Optimization, or if you would like guidance in choosing the right Analytics tools, please feel free to contact us at Pearl Marketing. We have a solid team of experienced marketing consultants that specialize in a wide variety of marketing services. Reach us at 603-732-9070, or email info@pearlmarketing.com

Take Advantage of Pearl Marketing Academy!

Pearl Marketing also has an online academy with four educational courses that are guaranteed to boost your marketing know-how on topics like this one! Our four courses involve Social Media Marketing, Video Marketing, Lead Generation, and Corporate Branding. To view more on the courses that we offer, click HERE: https://www.pearlmarketingacademy.com/, or email academy@pearlmarketing.com with your questions.

Founder & President of Pearl Marketing, Amanda Schneck, Receives Nashua Telegraph’s 40 Under Forty Award!

By Elena Barker

On July 18, 2019

In Academy, Awards & Recognitions, Company News, Lead Generation, Marketing, Marketing Strategy, Our Employees, Press Releases, Video Marketing, Viral Marketing

Pearl Marketing is thrilled to announce the company’s big news this month! Founder and President, Amanda Schneck, is being awarded the Nashua Telegraph 40 Under Forty Award of 2019. This award is to recognize hard working individuals that are local to the Nashua community who go above and beyond in what they do each and every day. An article about award nominations published in the Telegraph back on May 5, 2019 described how the individuals that would be awarded this recognition would be the “future,”¹ the “movers and shakers,”¹ and the “contributing members to driving change and business”¹ in the community.

About Amanda.

Amanda founded Pearl Marketing 5 years ago after 15 years of experience in the corporate marketing realm. Her passion lies in leading strategic marketing planning and implementation for her clients, so their businesses see growth and a return on their marketing investment. She also recently launched a brand new venture called Pearl Marketing Academy, that conveniently and cost effectively empowers business professionals and entrepreneurs of all kinds to take control of their marketing strategy through online, educational courses.

Says Amanda Schneck on winning her award, “I highly value the Nashua, New Hampshire community I was raised in, and I am proud to now be raising my children here as well. Contributing to the economy and the well-being of this place I call home is so important to me, and I strive to do that every day through running a successful business that focuses on helping other local businesses thrive. I am deeply honored to be simply nominated, never mind recognized for this award! I am sincerely grateful.”

Another exciting announcement!

Pearl Marketing is also excited to announce that our Director of Video Production, Matt Gosselin, is also a recipient of the 40 Under Forty Award. Matt has over 16 years of experience in video production and is the owner of New Hampshire’s award-winning wedding videography company, Fisher Video.

We at Pearl Marketing recognize that we are extremely fortunate to be working with top leaders of our community, says Pearl Marketing employee, Elena Barker. “We have a lot to learn from them every day!”

Awards banquet to be held!

Amanda and Matt will be recognized for their achievement at a special banquet at Rivier University on July 18^th. To learn more about the services Amanda’s company, Pearl Marketing, provides local business owners in the Greater Nashua community, visit www.pearlmarketing.com.

Bring your brand to LIFE with Pearl Marketing!

Phone: 603-732-9070 | Email: info@pearlmarketing.com

¹Pecci, Grace. “Telegraph Taking Nominations for 40 under Forty.” Telegraph Taking Nominations for 40 under Forty | News, Sports, Jobs – The Nashua Telegraph, The Telegraph, 5 May 2019, www.nashuatelegraph.com/news/local-news/2019/05/05/telegraph-taking-nominations-for-40-under-forty/.

What YOU Need to Know About Lead Nurturing Campaigns

By Shannon March

On July 12, 2019

In Academy, Lead Generation, Marketing, Marketing Strategy, Viral Marketing

What is this “Lead Nurturing” term all about?

Perhaps you’ve heard the term “Lead Generation” and understand that it’s the process of generating leads to your business to ultimately increase sales. In order to increase sales, you have to make the sale by turning the lead into an actual customer. This process refers to the lesser known, yet equally as important, term called “Lead Nurturing.” A lead nurturing process must exist as a part of your lead generation marketing strategy to convert the leads into loyal customers. Lead nurturing campaigns exist to create relationships with potential clients and positively nurture relationships with existing clients. This process drives revenue from a structured database of leads through marketing campaigns.

What is a Lead Nurturing Campaign?

A lead generation campaign consists of a marketing goal, usually, but not limited to, increasing awareness about a product or service, or a limited time offer or sale. The nurturing part comes into play when the lead has been captured and the business/company follows up in various, strategic ways to pursue the lead to become a customer.

The process of lead nurturing often consists of a landing page that provides relevant content and a call to action, and emails that entice the readers and present the value of what is being campaigned. A lead nurturing process can also be referred to as “drip marketing,” which relates back to the general idea of a funnel system. Through client grouping, personalized messages, and sales strategies, the potential buyer is assisted through each key part of the journey until making a sale through marketing automation. These automations become possible to create through a customer relationship management tool, also known as a CRM (see the end of this blog for more information on CRM tools).

Drip Campaigns and Automations

Email drip campaigns are one of the fundamental aspects involved in lead nurturing. They are important throughout any industry in order to remain in contact with valued clients and interested leads. Planning these campaigns in advance saves time and money for the company and saves time for the lead as well. Preparing campaigns by using marketing automations help information get relayed in a timely and accurate manner, and ensures that you don’t miss an opportunity to convert a lead into a customer. The best part about marketing automations is how personalized the messages provided can be to cater to specific clientele. These personalized messages are also able to be tracked by the distributor as well, which can build overall stronger client relationships.

Campaign Strategies

We are going to describe a campaign strategy to help you understand how these automations can benefit and positively influence your business’ mission. Say you are running an email drip campaign to gain more subscribers to your email newsletter so they can learn more about your services and/products. Your first goal is to get them to sign up and then purchase the products or services you provide. It is best to start with an initial “Thank You” email when the automation flow is triggered and briefly introduce your products or services to the consumer. By thanking the consumer for signing up to receive your newsletters, you have already created a positive and professional relationship with them. Even if they are not introduced to the product or service at the moment, it is still valuable to build a relationship with them so they are able to consider your company in the near future.

The next part of the campaign consists of a second automation that explains the core values of the company and informs the reader about the products and services provided. One of the most important aspects involved with every single automation is to ensure that the content provided is efficient and clear to read. We definitely do not want a client to become confused, or to lose interest in the content provided to them. Make sure that all emails are branded the same.

Lead Nurturing Content

An important element of any successful lead nurturing campaign is to capture the lead with high quality content. This content should be captivating, informative, and relevant to your industry. Provide a free incentive, like a white paper, or a successful case study relating to the progress that your company has made as a whole.

A white paper discusses a major problem within an industry and your company provides the solution within the white paper. Show that your business has the readers overall best interest in mind, which you do! This is referred to as, “Doing more with less”. A case study provides real life examples to potential or already existing clients, which proves that your company represents strong values and is reliable. This relates back to the idea of nurturing, as you are continuing to engage with clients to help them see the value and find the solutions in what you are providing them.

Effective campaigns stand out and give the user something he/she wants!

The rest of the campaign emails should be primarily service or product focused. Continue to explain how your products or services solve the readers problem, but attach limited time offers exclusively to them as the campaign automations move along. This allows for your business to stand out from all of the other companies who are presenting something similar. Showing your products or services to be different without downgrading opposing companies is viewed as positive competition Here’s an example! If you own and operate a mechanic shop that is down the street from an opposing mechanic shop, what will make your business better? Provide a special deal in your campaign, such as “Utilize us for your next inspection and get your next oil change FREE.” This is your opportunity to get those leads to act now through creating a good deal and a sense of urgency.

CRM Tools

A Customer Relationship Management tool, also commonly referred to as CRM, is used to effectively run lead nurturing campaigns similar to what has been previously discussed. A CRM tool allows you to create lists of contacts who will be receiving email automations based upon their interests and past engagements. To find out which CRM tool is best for you, contact Pearl Marketing today at (603) 732-9070. Our team of specialists can assist in developing an effective lead generation campaign and lead nurturing strategy.

Pearl Marketing Online Academy

Pearl Marketing is excited to introduce one of its newest online tools, Pearl Marketing Academy! Our online academy has engaging courses and seminars that effectively help you learn and understand marketing strategies – no matter what industry you may be in. One of the courses offered, which was developed by our experienced professionals, is entirely on Lead Generation. Some of the other courses offered are Social Media, Video Marketing, and Branding. Each marketing course provides over 90 minutes of in-depth information, delivered through video lessons, tutorials, and supplemental worksheets. Enroll today at https://www.pearlmarketingacademy.com/courses-list/.

Contact Us

Contact us at Pearl Marketing, as we offer a wide variety of services such as consulting, seminars, training, project management, and many more! Check us out on Instagram, Facebook, and LinkedIn. Give us a call as we can assist with all of your marketing needs! Speak to us directly at (603) 732-9070.

The Essential Guide To An Instagram Business Profile

By Shannon March

On June 26, 2019

In Marketing, Marketing Strategy, Video Marketing, Viral Marketing

What Is An Instagram Business Profile?

Instagram is a photo and video sharing social networking platform that is wildly popular amongst teenagers and young adults. The older adult demographic usage is continuing to rise on a daily basis, leading it to become one of the most used forms of social media next to YouTube. It is currently one of the most popular forms of social media because of the variety of services it has to offer, especially through the use of an Instagram business profile. This feature allows businesses to create a page specifically for their brand to market their products or services to the world of Instagram, which is continuously growing. Within today’s society, it is practically viable to operate a business profile on Instagram if you own your own business. You may be asking yourself, how on earth are a few hashtags going to boost your sales, expand your clientele, and promote your products or services? That is exactly what we, Pearl Marketing, are here to talk to you about today.

Consumer Habits

Let’s start with consumer habits on Instagram. By being aware of these habits, you are able to cater to the consumer to ensure that they have the best experience possible while visiting your business’s profile. Consumers tend to only spend a few seconds on a business profile before losing interest in what they are viewing, so it is important to ensure that the profile is attractive and organized, all while still being able to get the overall mission of the business across. Consumers like to see varieties of colors as well as moving graphics, which are commonly referred to as gifs.

Quality of Content

The type of industry the business is being operated in plays an enormous role in how to display content. Research prior to posts to personally cater to followers is a key aspect in operating an Instagram business profile. One of the key aspects of operating an Instagram business profile is to be consistent with how frequent you are posting. You want to keep your followers excited for future content. A profile will not acquire thousands of followers overnight, but will definitely accumulate thousands of followers over time if posts are appealing to the users eye and are being posted often.

User Attraction

Adding hashtags and locations to posts creates more click traffic on the profile. This increases reach, which is the total number of individuals who can view the content posted. This also increases the number of impressions, which are the number of times that individuals view the content without going out of their way to click on it. Adding hashtags and location tags to posts provide the opportunity to be shown on the public page, or through the search feature using keywords and phrasing. Being shown on the public page will generate an overall greater number of followers. The location tag in particular presents the opportunity for your business’s content to be displayed on a local story, which is a great free advertising through the local community.

Stories and Highlights

One of the easiest ways to organize your business’s profile is by utilizing the highlight feature. Like many other networking services, Instagram has a story feature which leads into the highlight description. A story is a photo or short video that is attached to a specific profile for a maximum of twenty-four hours. Stories are fun and interesting for consumers to view because the content is displayed like a slideshow, rather than having to scroll through a general feed of photos. After creating a story, a business can then decide if they want to pin that story to a highlight section, which is attached to their profile. A highlight on Instagram is a category of pins that consumers will see when they click on your business’s profile. Creative covers can be added to each individual pinned story. A lot of businesses choose a particular graphic to be the cover of the pin to represent what the highlight is about, such as a paw if the story is going to show a variety of dogs. Other businesses sometimes use bright colors to create a comfortable page for the consumer to enjoy and share with friends. Highlights can be categorized and organized into whatever particular order you desire.

Swipe Up Feature

An important tool to utilize on an Instagram business profile is the swipe up feature. When posting a story, you are able to add content attached to that story that a user can engage with when they are prompted to swipe up. A lot of businesses attach landing pages to their websites through this feature that promotes products and services. This can increase revenue over time. Not only is this additional advertising, but it is also beneficial because Instagram records how many consumers actually swipe up. The only catch with the swipe up feature is that a business must be verified, or have at least 10,000 followers. One can submit a verification request through the “Settings” tab and menu on the application directly. Acquiring 10,000 followers may sound impossible, but is quite easy to do if you frequently do collaborations with other companies, follower shout outs, and sales on products or services. It is really important to develop a relationship with the Instagram community.

Advertise, Advertise, Advertise

Instagram caters to companies by the frequent use of advertisements. When creating an advertisement, you are able to configure who you’d want your target audience to be and how often you want it to be shown in the newsfeed. The best part about advertisements on Instagram is that they are directly linked to Facebook. This is why having joint business accounts on both social networking sites pays off in the long run. Connecting those accounts gives you the opportunity to do more for your business with less action.

Be Creative

As stated previously, an Instagram business profile will not blow up with followers overnight. Building an Instagram account with high quality content takes time, effort, and creativity. One of the main aspects of a business profile is to constantly engage with users, in order for them to like and share your products or services with friends. In our opinion, Instagram is one of the best social media networks to accurately represent your brand with multiple different forms of advertising. For more direction on effective Instagram and other social media practices, consider partnering with an experienced marketing consultant, like Pearl Marketing. We have many ways in which you can contact us:

Speak to us at: (603) 732-9070

We offer a variety of services such as consulting, seminars, training, project management, and many more. Check us out on Instagram, Facebook, and LinkedIn.

5 Reasons to Value and Partner With A Marketing Company

By Alexandra Enayat

On June 3, 2019

In Academy, Lead Generation, Marketing, Marketing Strategy, Our Employees, Uncategorized

5 Reasons to Value and Partner With A Marketing Company

Whether you own a big business or small, hiring a marketing company is an investment that will produce long-term results. Marketing experts are equipped with the knowledge and experience to recognize a business’s marketing needs so that they can provide the resources and software that will address these needs and solve any existing problems. There are several components that contribute to the process of forming a sound marketing plan, and a professional in the field of marketing can ensure that your strategy aligns with industry standards.

At Pearl Marketing, we are devoted to providing our clients with a positive experience. Our team of marketing experts tailors our client’s marketing strategies while educating them on the latest trends and technologies. If you have ever considered working with us, you might have wondered what sets us apart.

We wanted to write this blog because we often find that there’s a disconnect between business owners and understanding the value that partnering with a marketing company can bring to a business. With that being said, Pearl Marketing is not just any average marketing company. So, here are five reasons to value and partner with a marketing company, specifically one like Pearl Marketing.

1. We are a relationship-oriented company.We value the long-lasting relationships we form with clients. We care and consider the bigger picture when choosing to do business with professionals. We do not take a transactional selling approach. Rather than focusing on the short-term and quick, one-time sales, we focus on defining long-term marketing goals to achieve long-lasting marketing success. To accomplish this, we help business’s build brand trust that turn leads into loyal customers so that they continue to make purchases and come back for more. If we do not think that we can help a client develop an effective marketing plan that will benefit their business, we will not move forward with a proposal. Helping our clients secure their future success is the heart of our business!

2. We take the time to research and discover each of our clients’ unique marketing needs to form a successful marketing strategy.Our diligent planning helps us identify what our clients need so that we can sustain their marketing goals. We ensure that these goals are established so that a comprehensive marketing plan can be formed. Each of our clients requires their own specific marketing strategy and we are dedicated to personalizing that strategy so that they can achieve the success they are looking for.

3. We ensure that our client’s marketing is worth their investment.We earn the title of marketing experts because of our extensive studies and years of experience working in the field of marketing. This is why it is crucial that client’s trust their marketing team! Our main priority is ensuring that clients receive a return on their investment over time. We recognize that working with a marketing company is a significant investment for a business to make. This investment is worth it when clients put forth the time and effort to implement what is required of their marketing plan.

4. We must also take marketing costs we incur into consideration.Marketing tools and software cost money, that’s why these costs must be taken into consideration. We prioritize working with businesses to budget out these costs in addition to our quote for services.

5. We value our client’s budgetEvery business is different, with their own needs and expectations. When our clients come to us with a budget, we do our best to maximize this budget. We understand that marketing is an investment, so we never go over a client’s budget without their approval.

Still on the fence?

There isn’t necessarily a quick and free answer to marketing a business. It takes time, patience, effort, and money to successfully form and manage a marketing strategy that will generate consistent revenue. When you hire a marketing company, you are taking the next step towards securing your financial goals. Marketing companies are a valuable asset to a business when their clients take the necessary steps to commit to their marketing plan. Working cohesively with your marketing team will ensure that you will achieve those goals!

If you are interested in partnering with Pearl Marketing, call us at 603-732-9070, or email us at info@pearlmarketing.com to schedule a consultation!

Follow our social! Facebook, Twitter, Instagram, LinkedIn, & YouTube

Facebook Ads or Boosted Posts? Choosing the Right Strategy For Your Business.

By Alexandra Enayat

On May 10, 2019

In Academy, Lead Generation, Marketing, Marketing Strategy, Uncategorized

Facebook Ads vs Boosted Posts.

Choosing a Facebook advertising strategy that fits your business.

For businesses, Facebook has provided a network for consumers to discover brands they would have never known existed. Home to over a billion active users, you might be wondering how to sift through all of the noise to let your brand be heard. That’s where Facebook advertising becomes an essential component of a marketer’s toolbox.

With several available options for advertising on Facebook, it can seem like a daunting task for business professionals to initially launch a Facebook campaign. You might have even contemplated if paid Facebook advertising will truly be an effective marketing approach for your business. If this sounds like you, here are some tips to getting started on successfully managing Facebook Ads!

What is the difference between Boosting Posts and creating a Facebook Ad?

Boosted Posts.

Boosting a Facebook post is when you pay Facebook to sponsor your content to reach more users. With boosted Facebook posts, you simply select a target audience and the amount of money you are willing to spend during a selected period of time, and Facebook presents your post based on these factors. This strategy is a practical way to increase your posts reach, or the number of people viewing your content, yet it does not provide you with many targeting options. Boosting posts is a quick and easy way to advertise, but if you have a specific marketing goal, such as increasing page likes, then creating a Facebook Ad in Ads Manager is a more effective approach.

Facebook Ads Manager.

Facebook Ads that are created in Ads Manager have more options you can customize. Unlike boosted posts, Ads Manager allows you to create campaigns that deliver specific outcomes. If the goal of your ad is to drive traffic to your website or get users to install your mobile app, Facebook Ads Manager will perform based on these objectives.

With Ads Manager you can select a target audience based off of their location, interests, and age, as well as where your ad will be placed, such as on Facebook Messenger or Instagram (owned by Facebook). Once you have customized these options, Facebook provides a projection of how well your ad will do based off of these details so that you can ensure that you are maximizing a strategy that suits your business’s needs.

You can also create several different posts within the same campaign, which is beneficial for analyzing how one post outperforms a similar post with different text and image.

Depending on your marketing objective, you will customize the features of your ad that supports your business’s goals. The more specific you get, the better!

Which advertising method is better for my business?

Boosted posts are quick and easy.

Perhaps you want to quickly run an ad that increases engagement and brand awareness; boosting a post is an effective marketing strategy. If you have an existing post that is performing well, boosting an organic post is also an effective strategy in comparison to creating a completely new ad in Facebook Ads Manager.

Facebook Ads are more customizable.

If your goal is to create a campaign that will be delivered to a distinctive group of consumers with a set of similar interests to achieve a marketing objective, then Facebook Ads will work best for your business. Facebook will guide you along the way so that you can maximize your budget to produce measurable results. The key is to equip yourself with the knowledge of who your target audience is and the type of content they are attracted to. A sound social media strategy will assist in this process.

You can create your own social media strategy to attain new and existing customers with the proper training from Pearl Marketing Academy. Sign up for the Social Media Course and start forming a strategy that will enhance your brand!

Why should I implement a paid Facebook advertising strategy?

Get your brand noticed.

Creating appealing content to distribute on social media helps you convey your brand’s messages to your audience so that they can better understand what your business has to offer. Getting to the point where you have a loyal following takes time, however. The first month you create a social media page, you most likely aren’t going to gain thousands of followers.

Yet you still need to maintain your business to generate consistent revenue. This is where paid advertising on Facebook and Instagram becomes a useful tool for getting your brand recognized. It presents your content directly to target user’s newsfeeds so that you do not have to rely solely on users finding your posts on their own. Consumers are increasingly turning to social media to try new brands and through sponsored content, they are being connected with brands who meet their demands… and this could be YOU!

Calculate measurable results.

Facebook Ads will also allow you to track the performance of your ads so that you can measure conversion rates to calculate the return on your investment.

How can I get the most out of my marketing budget from Facebook Ads?

Create quality content.

Don’t go into Facebook advertising with the notion that the more money you spend the better results you will receive. Facebook determines ad placement on several other factors in addition to your budget, such as the quality of your ad and the relevance it will have on consumers. If your ad targets users who are interested in skiing, but your ad focuses on snowboarding, an ad with a lower budget could have their ad placed more frequently than yours.

Spend your money wisely.

Select a marketing budget that you are comfortable with. Start small at first and increase your budget as you become more savvy with Facebook Ads. If you create useful content that consumers will want to engage with, Facebook Ads will be worth your investment.

Utilizing the best practices to create, plan and develop your social media strategy can be attained with in-depth training from industry experts. Pearl Marketing Academy is the ultimate virtual learning experience that will provide you with the skills to implement a social media strategy that best fits your business. To sign up, visit PearlMarketingAcademy.com!

Don’t let paying the same website you use to connect with long lost friends intimidate you from expanding your business. Facebook is a marketplace for you to leverage new revenue opportunities. Your future customers are waiting to find you. Get your brand noticed NOW

At Pearl Marketing, our goal is to educate and inspire business professionals. Our team of marketing experts works closely with clients to customize strategies that reflect the unique personality and value of a business. At the core of success is a collaboration between Pearl and your company to develop and execute strategies to reach and retain your ideal customers. Let Pearl help bring your brand to life with our consulting services and one-on-one coaching. Call 603-732-9070 or email info@pearlmarketing.com!

How to Market Without Breaking Your Budget

By Alexandra Enayat

On March 29, 2019

In Lead Generation, Marketing, Marketing Strategy, Uncategorized

Marketing on a strict budget? We’ve got you covered!

Investing in marketing efforts might initially seem like a costly venture. If you are on a tight budget, you might even be thinking about skipping out on these costs altogether. Having a solid marketing strategy will achieve more than gaining exposure; it will increase your brand awareness, expand your audience, and attract more loyal customers to your business.

Businesses should never completely cut their marketing budgets. Instead, they should shift their focus on more cost-effective solutions to allocate their budget. The goal is to receive the highest ROI (Return On Investment), which can be accomplished using these inexpensive marketing tips!

Distinguish your target consumer.

To reduce unnecessary costs from your marketing plan, take the time to discover your target consumer, the top candidate who would be interested in what you can offer them. Identify your ideal customer’s habits and interests, and deliver your sales pitch in the areas that they will be most likely to see them.

Network.

Volunteer your time and get to know the people in your community who could be interested in your product or service.

Consumers demand the assurance that they are spending their money at businesses with a mission and purpose. Networking is a valuable way to convey your brand image to consumers. This fosters strong, trusting relationships that will turn new customers into devoted ones.

Maximize social media channels that fit your business.

Select the right social media channels based off of your audience and the commodity you sell. Determining your audience will assist in selecting the right social media platforms to utilize.

Younger audiences are most active on Twitter and Instagram. If you have a broader audience, Facebook is the perfect place to target both men and women of all ages. LinkedIn is where you will find business professionals, who can be targeted by the industry that they work in, and their job titles.

Choosing the right channel will help you focus your energy on users who will be more apt to engage with your posts. This economical approach will decrease the amount of time you spend targeting your audience… and time is money!

Join the #conversation.

Just as important as selecting the right channel is the content you produce. The goal of social media marketing is to create content that will generate leads. Enticing content will influence consumers purchase decisions, without having to break your budget.

Attracting social media users without paying to sponsor your posts can be attained by creating a conversation or joining an existing one. Sparking conversation with your audience about a trending topic followed by a hashtag will get your post reach and engagement, and drive traffic to your page.

Micro-Influencers.

Rather than paying social media sites to promote your product, invest in micro-influencers (influencers with a niche following) who have followers that would be interested in your product. Influencer marketing is on the rise and is statistically proven to deliver higher ROI than other forms of marketing. Micro-influencers are a more cost-efficient means of influencer marketing because they will expect smaller payment for their contribution.

Reach out and offer free services in exchange for a review or shout-out on their social media or blog. This strategy can be effective if you select the right influencers because they have already established a fanbase of individuals who trust their word. When these influencers promote brands, their fans are confident that the influencer is sending them to the right place.

DIY your SEO.

Great content and marketing methods are worthless if you do not maximize your search engine optimization (SEO). If your website or blog isn’t on the first page of a search engine result page, consumers are not going to recognize that you exist.

Instead of hiring someone to do your SEO, try doing it yourself. Ensure that you have a strong SEO strategy by assigning relevant keywords to your web content and proper meta descriptions that will allow search engines to recognize the purpose of your website. Think about the keywords and phrases that your ideal customer would search for in relation to your website. Embedding these words and phrases into your site will solidify your spot on the top of search engine results.

The readability of your site is another important element that you need to ensure works well on both desktops and mobile devices. If users cannot easily view your website, they will leave before continuing to read your content.

With proper training, you can be a marketing expert on your own!

At Pearl Marketing, we provide training and seminars to business professionals who want to learn the latest and greatest marketing tools and techniques. We work one-on-one with marketing DIYers to coach them on marketing strategies that will enhance their brand and attract more customers for their business. Our goal is to leave clients feeling empowered to manage their own marketing strategies that will drive their businesses future success.

Let us help you bring your brand to life! Call 603-732-9070 or email info@pearlmarketing.com

Amanda Schneck Selected as a Finalist for the Annual TechWomen|TechGirls Professional of the Year Award for 2019

By Pearl Marketing

On February 26, 2019

In Academy, Lead Generation, Marketing, Marketing Strategy, Our Employees, Press Releases, Uncategorized

Amanda Schneck Selected as a Finalist for the Annual TechWomen | TechGirls Professional of the Year Award for 2019

The New Hampshire Tech Alliance has announced that Amanda Schneck, president of Pearl Marketing has been selected as a finalist for the Annual TechWomen | TechGirls Professional of the Year.

“It is a thrill and an honor to be nominated for the Tech Women | Tech Girls Professional of the Year. I am thankful to those who have kindly nominated me. I truly care about the work I do in hopes that it positively impacts small businesses and our community as a whole. Together our team at Pearl Marketing supports many businesses in improving their marketing efforts. I look forward to continuing our meaningful work for many years to come.” – Amanda Schneck, Founder & President of Pearl Marketing

Join in the celebration!

A reception and awards presentation for the winners will be held on April 3rd at the Bedford Village Inn, New Hampshire. For those who are interested in attending, we have included the link below to securely purchase tickets through the website: https://members.nhtechalliance.org/events/details/techwomen-annual-luncheon-2019-140

It’s all about growth!

Amanda has grown Pearl Marketing since 2014 to be a relationship marketing and consulting company that specializes in educational services, digital strategies, and design. She has built a team of marketing professionals that work closely with clients to achieve a better return on their marketing investments. Through consulting, training, and seminars, Pearl Marketing helps businesses of all sizes create customized strategies which effectively communicate the unique personality and value of a brand or product, engage the target audience, and generate new revenue opportunities.

Congratulations, Amanda!

The team at Pearl Marketing would like to congratulate Amanda on all of her hard work, mentorship, and countless numbers of hours guiding New Hampshire businesses to the best tools and strategies for brand and marketing success. To bring your brand to life, partner with Amanda and Pearl Marketing by calling 603-732-9070, or by emailing info@pearlmarketing.com. Visit our website at pearlmarketing.com and follow us on Facebook, Instagram, Twitter, LinkedIn, and Youtube.

Say Goodbye to Google+

By Alexandra Enayat

On February 25, 2019

In Marketing, Marketing Strategy, Video Marketing

Revamping Your Social Media Marketing Strategy After Google+

Google recently announced that it will be closing down its consumer version of Google+, set to take effect April 2019. If you employed Google+ as your social media marketing strategy, you might be wondering… Now What? Rest assured, Pearl Marketing has several ways you can redirect your social media marketing strategy to boost your online presence.

What’s Happening to Google+?

Google’s decision to shut down Google+ occurred after reports of data breaches that exposed user’s information to unauthorized parties. In addition to the data breaches, the number of users engaging on the platform was relatively low. If you did utilize Google+ however, you will have the opportunity to export and save information from your Google+ account through Google Takeout.

What Should I Do Now?

Now that you have the data from your Google+ account, you might be looking for ways to utilize this information on a different channel. Or, perhaps you are left to shift your focus from Google+ to another social networking site. Luckily, there are several social media platforms that are flourishing with active users looking for engaging content to interact with.

Maximize Your Social Media Strategy

As a result of low engagement on Google+, you likely weren’t receiving the best social media potential for your brand. Instead, you will want to refocus your attention on a platform that has active users who will be more apt to read your content, and in turn, like, comment and share your posts.

The more people that reference your brand and cite the information you have published, the better your search engine optimization (SEO) will be. Improving your SEO is crucial, as it allows your website and social media pages to appear at the top of users’ Google searches.

Improve Search Engine Optimization

Google rates its search engine rankings based off of metadata, bounce rate, and levels of engagement. When users spend time reading your content for example, it reduces your bounce rate, indicating that people are viewing pages on your website for longer periods of time. This prioritizes your content, placing it higher in search engine results, which increases the probability of having your content viewed by others. The more people viewing and discussing your content, the better!

Creating content that is enticing will assist in this process, prompting high levels of engagement from eye-catching posts. You can achieve this best with visual content that grabs the audience’s attention through images or video.

YouTube is a video-sharing network owned by Google that houses a thriving community of content creators. Publishing videos to your YouTube channel is an effective way to capture your audience’s attention quickly. These videos can also be linked to your other social media sites, such as Facebook and Twitter. This will increase your online exposure, by driving traffic to your website and social media.

Need More Assistance?

Pearl Marketing can help you strengthen your social media marketing strategy! If you are interested in setting up a consultation, call us at (603) 732-9070, email info@pearlmarketing.com, or visit us at https://www.pearlmarketing.com. Don’t forget to check us out on Facebook, Twitter, Instagram, LinkedIn, and YouTube!

3 Tips to Attain (& Keep) Loyal Customers

By Pearl Marketing

On January 25, 2019

In Academy, Lead Generation, Marketing, Marketing Strategy

3 Tips to Attain (and Keep) Loyal Customers

Customer loyalty is crucial when it comes to sustaining a business and is paramount if you want to see your business grow to new heights! Customer loyalty doesn’t always happen over night and must be earned first and foremost by the value of products and services a business provides to its market. Close behind are the positive customer experiences, consistent brand engagement, and customer appreciation. Below, we’ll dive in to three tips about how your marketing efforts can help you with these points above and will encourage any one-time customers or clients to keep coming back for more! To receive more marketing insight from us on this matter, or marketing matters like it, consider our consulting services.

Provide Incentives

Don’t we all want to feel appreciated? Your customers certainly do! Creating ways to show appreciation to your customers regularly is a surefire way to make long-term relationships with your clients/customers. Creating a long-term loyalty program that suits your business is a great way to get customers to return to your business. If you’re a small business and have the opportunity to make it more personal, like dropping off small gifts around the holidays, or sending personalized cards, then go for it! If you’re a bigger business with hundreds of clients (or not), then utilizing digital means of showing customer appreciation is the way to go (email marketing, social media). Providing customers with a special discount, a seasonal coupon, or something of the like will encourage them to stick with your brand because it shows it’s not just about the business, but about the relationship too. We believe if you have this attitude, you’ll be seeing your customers and clients for years to come!

Consistent & Creative Blogging

Don’t underestimate the power of blogging and blogging regularly. Blogging is a great way to create community around your brand within the industry your business is a part of. It is also a way to become the expert in that industry for your customers. For example, if you own a flower shop, your blog is going to post consistent blogs about the flowers in season, how to properly maintain certain flowers for longevity, how your business makes the perfect floral arrangement, and so on. When your target audience sees that they can read expert advice and information about their interest in flowers, they will begin going to your blog for the latest updates and begin seeing your business as their “go to” business for all things flowers. Blogging builds trust with customers and gives them something that they can benefit from. You can start blogging about your business and industry on WordPress.

Direct Engagement – Email Marketing

To effectively and consistently stay engaged with your customers and to keep your
unique brand in the forefront of their minds, you will want to use a marketing tool that allows you to engage with your customers directly. A personalized email newsletter even just once a month goes a long way. Depending upon your industry, content, and special offers that you can provide, businesses can send out email blasts anywhere from once a week to a once a month newsletter. You just need to make sure your content is new, relevant, and engaging in each email, or people will start to feel like your business is inundating their inboxes with emails and will then unsubscribe. Provide your subscribers with relevant industry information, helpful insight, tips, as well as incentives they wouldn’t receive elsewhere. This also helps to cultivate a community within your brand as customers/clients begin to expect and look forward to your email each week/month. Email Marketing platforms like Active Campaign& Constant Contact are a great place to start!

Whether you’re a small business owner who is looking for on-going marketing advice that’s only a phone call away, or a large corporation that is in need of annual trainings and seminars for their employees and marketing personnel, Pearl Marketing is there to guide, mentor, and provide the knowledge & tools that will lead to YOUR marketing success!

With the launch of Pearl Marketing Academy, which will provide online courses for business professionals that would like to learn at their own pace and gain expert marketing knowledge, we are asking what course subjects you would be interested in learning in regard to marketing. Thank you!

Take our survey!

Pearl Marketing is a marketing consulting agency that educates, advises and manages personalized brand and marketing strategies. Our team of marketing experts serve as an extension of your company. At the core of success is a collaboration between Pearl and your company to develop and execute strategies to reach and retain your ideal customers.

Category: Marketing Strategy (Page 1 of 3)

What is Search Engine Optimization?

Importance of SEO

How to Develop a SEO Strategy

Website Content

Creating Effective Content for SEO

The Client’s Perspective

Keep In Mind…

Mobile Friendly Sites

We Are Here To Help!

Take Advantage of Pearl Marketing Academy!

About Amanda.

Another exciting announcement!

Awards banquet to be held!

Bring your brand to LIFE with Pearl Marketing!

What is this “Lead Nurturing” term all about?

What is a Lead Nurturing Campaign?

Drip Campaigns and Automations

Campaign Strategies

Lead Nurturing Content

Effective campaigns stand out and give the user something he/she wants!

CRM Tools

Pearl Marketing Online Academy

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What Is An Instagram Business Profile?

Consumer Habits

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Advertise, Advertise, Advertise

Be Creative

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5 Reasons to Value and Partner With A Marketing Company

Still on the fence?

Facebook Ads vs Boosted Posts.

Choosing a Facebook advertising strategy that fits your business.

What is the difference between Boosting Posts and creating a Facebook Ad?

Which advertising method is better for my business?

Why should I implement a paid Facebook advertising strategy?

How can I get the most out of my marketing budget from Facebook Ads?

Marketing on a strict budget? We’ve got you covered!

Distinguish your target consumer.

Network.

Maximize social media channels that fit your business.

Join the #conversation.

Micro-Influencers.

DIY your SEO.

With proper training, you can be a marketing expert on your own!

Amanda Schneck Selected as a Finalist for the Annual TechWomen | TechGirls Professional of the Year Award for 2019

Join in the celebration!

It’s all about growth!

Congratulations, Amanda!

Revamping Your Social Media Marketing Strategy After Google+

What’s Happening to Google+?

What Should I Do Now?

Maximize Your Social Media Strategy

Improve Search Engine Optimization

Need More Assistance?

3 Tips to Attain (and Keep) Loyal Customers

Provide Incentives

Consistent & Creative Blogging

Direct Engagement – Email Marketing

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