Category: Uncategorized (Page 1 of 24)

A New, Simpler Way to Access Google Docs!

Are you someone who uses Google tools like Docs, Sheets, Slides, etc.? Perhaps your team at work shares them to get projects done more efficiently. If so, this blog post is for you! At Pearl Marketing, we certainly use our share of Google Docs & Sheets, so we were thrilled when we learned about the new way to access these features. It’s as simple as typing!

Here’s what you do!

This isn’t something you have to sign up for, or wait to try. You can try this out for yourself as you finish reading this blog post. Simply open up a new tab, and in the browser type doc.new. Hit enter, and voila! (I tested this and you can type doc.new or docs.new and it will still work) You should have a fresh Google Doc pop right up for you to start working away. You can do this with all of the Google tools – sheets.new, slides.newform.new.

Make way for the “new” top-level domain.

For those who might not be certain, a top-level domain, or TDL, is essentially what comes at the very end of the URL after the . (dot). For example, www.pearlmarketing.com (there’s .org, .edu, .gov.net, etc.). It is now time to embrace the .new! The .new TDL will also be a future way for businesses to start marketing products and services to the internet public that are brand new. So, even if you don’t utilize the Google tools mentioned above, you’ll still want to keep tabs on the .new TDL and how it can help you with your marketing efforts.

Your time is precious!

Gone are the days of having to click through steps to get to your Google tools. No longer do you have to click that icon of six squares at the top of your page, click the tool you want, and then click “blank.” There’s a lot less clicking and more typing to get your job DONE. This might seem trivial to some, but in the fast paced world of marketing, we sure are grateful for anything that helps us get down to business faster. Your time is precious, so we wanted to share this bit of news with you so you can use it to your time advantage too!

To receive expert marketing coaching and consulting, and to learn more about all of the marketing services we provide businesses and individuals, contact Pearl Marketing at 603-732-9070, or email info@pearlmarketing.com. Visit our website at www.pearlmarketing.com. Be sure to follow us on Facebook, Instagram, LinkedIn, Twitter, and Youtube!

Strategic SEO Marketing | Pearl Marketing Design

The world of digital marketing is continually shifting, learn how your company can improve their platform visibility through SEO.

What is SEO?

Search Engine Optimization is the basic activity that increases your company’s ranking within search engines. Mostly commonly known search engine is Google, which displays links to pages that receive credible authority by analyzing the number and quality of links from other web pages.

In simpler terms. Google presents the most qualified searches first.

My content is resourceful and relevant to the services/products we sell, but we still are not ranked number one. Why?

Google doesn’t give out participation trophies. You have to earn your right to be at the top.

And that’s where proper utilization of SEO is necessary when trying to rank your website within the first few results. This means that having experts use the right tools to achieve high search rankings.

Who should manage my company’s SEO?

There are many options including hiring a marketing consultant, using a marketing agency, or utilizing your marketing department. There are also SEO companies that specifically specialize in the craft of search engine rankings.

Can’t I just use Google Analytics?

Google Analytics is powerful tool for increasing search rankings. When used to its maximum potential, it can increase your company’s traffic and ultimately convert clicks into actions.

Google’s ranking algorithms are the magic behind what companies have the best chance for audience views. The two most famous algorithms are Panda and Penguin. The animal theme stemmed from creator Navneet Panda who actually created Panda first in 2011. In brief, Panda reduces the number of low-quality sites appearing at the the top of Google’s results whereas Penguin focuses on the backlink profile of your site in real time.

Search Engine Optimization

Do I really need someone to managing my SEO?

Before Google’s ranking algorithms, there was a possibility of almost anyone being able to create relevant content for consumers and potentially coming out on top. Now, it is much more difficult to do so without a professional. It is important to not only create great content to get people to link your pages, but also show Google that your pages are interesting and authoritative.

Who should I contact?

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company’s search rankings!

Why Hire a Marketing Consultant | Pearl Marketing Design

If you have stumbled upon this article, you might be deciding whether your business should invest in hiring an independent marketing consultant. There are many different factors that contribute to whether a company should hire a contract marketing agency to help evolve their marketing strategies. In a competitive online world of getting your brand recognized, sometimes help from a specialist might be the best option. Here are 5 advantages to hiring a marketing consultant.

If you have no marketing team or want to strengthen your current marketing team.

Marketing consultants are great resources for those who currently have no marketing strategy and are not currently looking to build out a team within the company. On the other hand, if you think your marketing team is losing a sense of direction, hiring a marketing agency could be a great solution. Often times agencies can provide unique insights and ideas that the team can run with. This can add a huge rate of return directly to your company and marketing team.

No fear of losing staff mid-way through projects.

Marketing consultants are hired on a contract basis, so there is no fear about losing staff throughout the year. Losing a member of a team during important projects or right before a large event, could take a massive toll on your company’s future financial health and success. Hiring a marketing consultant can take the edge off of that worry due to the contract they sign, agreeing to be committed to your business for a certain amount of time. This also allows your company to be flexible and decide after the contract ends whether you might want to build your own marketing team instead.

No on-board training.

Marketing professionals can immediately give you advice and tend to have experience in many industries. This will save on time and cost that a new marketing hire would have to go through with their on boarding training. The advantage to this cost savings can go directly back into areas of your marketing needs such as website development, promotional content, and other projects your consultant might recommend.

Team of experts costs less than you think.

You would think that a team of marketing professionals would induce costly expenses. Marketing agencies are formed as a team of strong professionals who have 10+ years of experience in various industries. The cost of hiring a marketing agency to place you with one of their advanced consultants will almost always cost less than hiring a whole team. This is especially important if your company is just starting to build upon their marketing developments.

Ability to ‘Shop Around’ to find the right fit. 

Every marketing consultant has a different expertise, this allows your company to research and meet with whomever could be the best fit. When researching various agencies it is important to ask yourself some questions. Does this firm’s functionality match the unmet needs we have? Is the price range flexible and can meet your company’s budget? What efficiencies are you looking for and do you think the team/consultant is the right fit to work with your company? Do you need local knowledge or a consultant that strictly specializes in one field? All of the questions answered can lead you to the best consultant to form your marketing strategy.

Marketing consultants bring a lot of knowledge to companies who need more focus. Sometimes a company might need an external perspective to figure out how to improve their marketing strategy. And in some cases, companies might have too many ideas in which they ultimately spread themselves too thin. A marketing consultant can use their expertise to ultimately determine which ideas to put into action for your company for maximum brand recognition. If you or your company identifies with one or more of these statements above, meeting with a marketing consultant could be the next step.

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company!

6 Ways to Implement an Effective Marketing Strategy | Pearl Marketing Design

With summer just around the corner, there is a strong likelihood that many of your clients will be taking extended vacations with their families. This might allow you more “free time” to focus on other areas of your business development. One area in particular, is the overall development of generating leads to your company.

Many companies have a documented marketing plan that is set up by their marketing department or by a contracted hire. It outlines the details of future marketing endeavors and the progression of business growth versus the rate of return over time.

The cost of this document to be produced can be pricey for a small company, especially if the company is not proactive about pursuing the marketing recommendations produced in this lengthy document. All small companies should take these simple initiatives to create a solid foundation for developing an effective marketing strategy.

Here are six ways to effectively implement a marketing strategy for your company.

1. Set up realistic expectations and a detailed timeline.

Remember that good marketing is constantly adapting and changing to a clients’ desires. Blue Kite marketing tells companies that it normally takes 6-12 months before they start to see a return on their marketing efforts. It does take a certain amount of time and effort to see your marketing efforts grow from the foundation you had set up for it. Make sure that your team is on the same page in terms of understanding the time it will take to reach these marketing goals.

Your current marketing strategy should have a detailed project timeline. This will help employees understand when certain tasks need to be done and overall organize various aspects of developing your company’s marketing means. For example, many companies find it helpful to have a content calendar which has specific dates and times to release social media posts. You can also use project management software to make this tasks easier. There are a wide range of them and great ones for for small businesses so they don’t have to shell out huge bucks.

2. Have a clear end goal.

Where do you want to see your business a year from now? A month from now, or even by the end of this week? Having goals sets up a direction for yourself and your company to work towards completing these objectives. Use SMART Goals to help you create attainable objectives for your inbound marketing strategy. Have sensible expectations, measurable efforts, achievable plans, realistic objectives, and lastly time specific goals to keep you motivated.

3. Set up mobile marketing campaigns.

There are many options to implement mobile marketing applications, and this has been one of the most important tools a company can have for their marketing efforts. These applications can help companies learn how to gain popularity in search rankings which can translate into lead generation. This can help them locate qualified mobile users and build relevant context driven content. With more than 77% of people owning smartphones in the U.S. it is vitally important implement these mobile campaigns in order to develop your customer relationships.

4. Continually monitor your progress.

You can’t modify your marketing strategy to become more effective unless someone is properly monitoring aspects like campaigns and outreach calls. Communicate this plan with your team to help them understand the role they play in the implementation efforts.

Another helpful tip is to set up a dashboard for tracking success. A measurement dashboard is beneficial in keeping up with key metrics throughout your campaigns. You must track the number of leads and sales generated from your efforts in order to track your increased revenue. Tracking KPIs are also important which can include email sign ups, eBook downloads and webinars. Once all of this is set up, it should be easy to plug in the necessary information and complete monthly check ins.

5. Execute precise competitor analysis.

Tracking competitors is vital in knowing your progress in terms of your industry growth. Looking at core competitor’s marketing strengths whether its their website or campaigns, can help you determine what your company should be capitalizing its marketing resources on. Using systems like SEMrush can be expensive but help with competitor research for online marketing. The purpose of the competitive analysis is to determine the strengths and weaknesses of competitors within your market. Use the competition’s strengths to learn from and exploit any weaknesses that can be used to disrupt the product life cycle.

6. Build the right team or hire an outsourced marketing vendor.

Know approximately how many people to hire for your team. Many small companies struggle in determining whether they should hire a freelancer or if they can monitor it with a part-time role.

Think about hiring an outsourced marketing vendor like an agency if you are seeking expert advice. Generally these agencies have multiple employees who are all experts in marketing advice and can dedicate time to various specialties of what your company needs in their marketing goals.

At Pearl, we help you increase the quality of traffic to your website through organic searches (some refer to this as Google searches). Contact our company today at www.pearlmarketingdesign.com to learn how we can can help you.

Pearl Marketing Design

 

 

Personal Branding: How are you Defined?

What is Personal Branding?

Marketing experts have studied how branding is the key to a company’s success and ultimately defines their overall public image. The importance of a company’s brand has been shown to have a direct correlation to the overall business generated. Look at companies such as Apple, one of the leading branding companies in the world. Descriptors of the brand include ‘innovative’, ‘imaginative’, and ‘design’. Image result for apple logo

But how do these brands develop into something larger than the actual product or service they are offering? It all starts with the one individual behind the brand. Steve Jobs was the original powerhouse behind the Apple brand. He understood that personal branding is the unique essence that truly sets apart your company form others.  By being authentic to his true self, he transformed his company into an extension of his personality. He produced value in his work and brought revolutionary products to the world which some would argue, have changed the daily life.

While Steve Job’s might be one of the best role models in terms of shaping and growing a company to its utmost potential, it’s difficult to imagine the beginning stages that come prior to a company takeoff. Does this seem like a stressful, process? Have no fear because marketing professionals are trained to help companies grow through this process and get them to develop brand recognition regionally, nationally and even internationally.

Upcoming Course

On June 8th, 2018 Pearl Marketing Design will be holding a course at the Falls Event Center, in Manchester NH teaching you all about the ins and out of personal branding. This course will be the beginning of launching your company to maximize revenue opportunities.  The course will feature “how to film quality videos on your smartphone” and motivational speakers as guest presenters. You will gain valuable knowledge on making local connections, defining your own personal message, and will be able to hear from motivational guest speakers who have built their own brands and learn ways to promote themselves for lead generating opportunities.

Everyone is welcomed to join this event, we recommend business owners, individuals who are sourcing leads (real estate agents, lawyers, etc) and any self employed individuals. If you’re out there wondering how to take your brand to the next level, this course is for you!

About Pearl Marketing Academy

The Pearl Marketing Academy program was designed by Founder and President, Amanda Schneck. With 15+ years of teaching college courses in leadership and marketing, Amanda remains current on business and marketing trends and understands how to advise effectively.

Coming soon: Pearl Marketing Academy! Our academy will provide marketing-specific training and development. The academy will provide you with the marketing data and tools to help your company be successful.  Do you want to sign up for in-person course?  Or do you want to take an online class at your leisure?

To get more information about our workshop or learn about the programs we offer, Register Here.

 

SEO Management – Who should manage your website? | Pearl Marketing Design

The Importance of Having a Website and Having Someone Manage your SEO

The industry of digital marketing has evolved into more than the use of the Internet and technology to aid ‘modern marketing’. It has grown into a confusing jumble of technical jargon of various meanings by professionals and academics. One common phrase that is tossed around is SEO.

SEO stands for ‘search engine optimization’ and is the process of getting traffic from free search results, otherwise known as ‘organic search results’.

SEO is important to growing a company’s brand presence because Google alone has market dominance over over search engines, totaling 74.54% of the market in 2017 and 3.5 billion searches a day. That totals to 1.2 trillion searches per year worldwide. And this number is expected to grow. These numbers increase opportunity for brand awareness, but also competition in validating a spot in the top searches. The challenge is figuring out the optimal way of increasing online visibility of a web page in the search engine’s unpaid results. According to Search Engine Watch, there are four pillars of SEO Management to successfully target your audience.

content optimisation framework

Image Source – Andy Betts, Adobe Summit EMEA, Optimizing Content for The Customer Journey

Identify your demand

Knowing what topics your target audience is searching for is crucial in the beginning stages of SEO optimization.

Benchmark the competition

For SEO management it is important that your content is ranking high, but more importantly outranking your competition. This is why it is important to recognize your company’s competitive advantage against other brands.

Create and optimize your content

Using the right keywords (more of the marketing jargon) is essential to providing material to your clients that they will want to read. The more clicks content receives, the higher it will be pushed up in the ranks. It is important to create unique content catered to your industry.

Measure your Results

The analytics that are behind all of this cultivated data is the key to unlocking your future campaign strategy. It is vital to track each stage of your campaign because you want to adjust your strategy each time to move forward in your SEO investment rather than staying stagnant.

Worldwide internet user penetration

Searches made each day

Image Source: https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/

SEO Management. A Full Time Job

Does this seem overwhelming and a lot to handle? SEO Managers are being equipped into large and medium sized companies due to all the varying demands that come from developing campaigns and tracking them. For smaller companies though, this is not always feasible to hire a salaried position for running SEO optimization. Lead generation is just one of the many aspects that Pearl Marketing Design incorporates in their business. A marketing agency to manage effective brand and marketing strategies is generally the best option for small to medium sized companies looking for an alternative to individual hires to run their campaigns.

At Pearl, we help you increase the quality of traffic to your website through organic searches (some refer to this as Google searches). Contact our company today at www.pearlmarketingdesign.com to learn how we can can help you.

 

Need Something? There’s An App For That!

You probably opened this blog on your smartphone. By opening this email you went through your email application. Before, you may have checked your Facebook, Twitter, and Instagram accounts. You also browsed through Groupon for the best deals, put a reminder on your Google Calendar, and maybe play a bit of Candy Crush.

All of these actions are through mobile applications. Society is run with smart technology, from smartphones, televisions, computers, and more.  If we need information on anything, we turn to our mobile devices. This has changed the way we market our brands to our intended audiences.

This blog will discuss the ins-and-outs of how to mobilize your brand into new possibilities.


The Stats on Mobile Marketing

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According to the International Telecommunications Union, there were 5.9 billion mobile phone subscriptions worldwide in 2011, and mobile networks are available to more than 90 percent of the world’s population.These internet access patterns have massive implications for all kinds of businesses worldwide. The ability to contact consumers at the precise moment they’re near you and ready to buy exactly what you sell will transform how you market to them.


Make Your Site Mobile Friendly

Fun Mobile

More and more people browse the web on their mobile devices. It is important that all brands are mobile friendly through their websites. As you are developing content for mobile devices, remember that search engines have a separate ranking system for mobile.

Here are a few things you can do to make sure your website is mobile friendly.

  • Make sure your site is mobile compliant. You need the pages to load properly on mobile devices.
  • Create a mobile sitemap so the search engines can index your pages for mobile browsers.
  • Use few words and small graphics. People don’t read much on mobiles and they want the data to come quickly.
Scott. D. (2013). The New Rules OF Marketing & PR. John Wiley & Sons. Hoboken, New Jersey.

An App For Everything

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Nearly every person who owns a smartphone downloads an application. In fact, 40% of smartphone users browse for apps in app stores. People are finding out about apps in all kinds of instances while using their smartphones—when they’re engaged in an app, searching for another specific app, watching a YouTube video, or even surfing a mobile website.

For example, if someone is visiting Nashua and they need to find somewhere to stay, they would search on Google “Hotels in Nashua” and find apps that list local hotel rooms.

Users also find apps through search ads. They’re among the most effective ad formats for driving app downloads: Of those who downloaded an app based on an ad viewed on their smartphone, 50% said they were prompted to do so by a search ad. This shift in how consumers find and learn about new apps paves the way for marketers to rethink their brand’s approach to app discovery. For marketers, this means making sure your app stands out wherever smartphone users are looking to discover apps relevant to their interests.

When you are creating an app, always prove the value and utility. Most people leave an app after they complete a task. To keep your consumers in your app, create offers and information that will keep your customers glued to your application. Ask yourself – “What will make me visit my app multiple times?” This way you will see more consumers visiting your business and your image grow bigger.

Tiongson, J. (2015, May). Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps. Retrieved from http://bit.ly/2ryUPwV.

 

Time To Analyze Your Marketing Campaigns

Your brand is getting off to a great start. But how do you know? Are your sales increasing? Are you gaining more traffic on your website?

You can search these answers by analytical reporting.

This might sound frightening to some of you – analyzing data, creating reports, and understanding complex analytical terms.

Not to worry! This blog will break down how to analyze your business, what to look for, and what analytical tools you should use.


What elements to add in an Analytical Report

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Successful brands conduct marketing analysis before they introduce a new good or service to their intended audience. Conducting research typically involves reviewing industry analyst information, getting expert opinions and contacting customers for their feedback.

Here are some elements for you to look into when analyzing your business.

  • Identify the problems your product or service can solve –  Spread out the details and features. Compare and contrast your good or service with competitors. Analyze the strengths and weaknesses.
  • List detailed info about your customers – List the age, gender, location, and interests of your customer. Describe how you plan to market your product to them in the current economic environment.
  • Run focus groups or conduct surveys – This will help you learn what your customers are saying about your brand. Their input can determine which step you need to take to continue to grow your business.
  • Estimate the size of the target market – Determine what customers might be willing to pay for your product or service. List features that differentiate your products or services from your competitor’s products or services. Identify current customer requirements and project future needs.
  • Establish a measurable marketing goal – Set measurable goals, such as increasing sales to new customers by 2% within the next six months. Describe how you will track and monitor your progress.
  • Keyword Data – Keywords can reveal exactly what features or solutions your customers are looking for. By examining keyword frequency data you can infer the relative priorities of competing interests. Keyword frequencies can identify and predict trends in customer behavior.Understand where customers are struggling the most and how support resources should be deployed.
Source – Duggan, T. (n.d.) How to Write a Marketing Analysis Report. Retrieved from http://smallbusiness.chron.com/write-marketing-analysis-report-3452.html

Analytical Lingo

Lingo Analytic

Analytical terms can be complex. Here are some terms for you to know when analyzing your reports.

  • Sessions – The number of times your website was viewed during the month.
  • Users – How many people viewed your website during that month. This number will always be lower than your sessions as some people might view your website multiple times in one month.
  • Bounce Rate – % in which people came to your website and left.
  • Page Views – This is the number of pages viewed during the month.
  • % of New Sessions – These are the brand new clients who have never clicked on your website before and finding you in a search.
  • Avg time on a page – The amount of time the average person spent on your page.
  • Page views/session – The average number of page views during the time someone was on your website.

Why You Should View Your Analytics

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Analytical reporting might be monotonous and tedious. Nonetheless, knowing how your consumers are coming to your business determines what your next move is in terms of your marketing campaigns. Here are 4 important tips for you to consider.

  • Analyze your Audience/Traffic Data – This is your one-stop-shop for traffic data and the first piece of data that loads upon arrival within Google Analytics. From Organic to Paid this is where you can discover all the important bits of information that tell you how many users come to your site, who they are, what they do, and everything in between.
  • Engagement Stats – Not only do you want to see how many people are visiting your website, but you want to see what they are doing once they get there. Is there a high bounce rate? Are users spending an “x” amount of time on your website? Are they viewing more than one page?
  • Aquisition – Acquisition data can tell you everything– from which landing pages are drawing in users to what content on your site is performing the best. This is the more specific data that helps you improve and optimize your site to provide better user experience.Knowing how many users come to the site is great, but knowing how they got there and what they do after they’re there is even better.
  • Goals and Conversions – The fundamental premise of any business, online or otherwise, is to provide customers with products or services. What is the ultimate purpose of your website? Do you want people to fill out a form? Do you want people to purchase a product? Creating these goals into conversations is a process. You should set up the goals specific to your business and measure them throughout time.
Source – Alsayegh, A. (2015, May 21). 5 Things Business Owners Should look for in Google Analytics. Retrieved from https://www.v9seo.com/blog/2015/05/21/5-things-business-owners-should-look-for-google-analytics/

Analytical Tools For You!

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Now that we have identified elements in your analytical report, we will take a look at some software that you can utilize to measure your marketing campaigns.

  • Google Analytics – This feature is a free web analytical service offered by Google. This tracks traffic on your website, how much revenue you made with your goods and services, where your traffic came from, and more!  Google also offers free courses for you to learn. Click here to start today! 
  • Social Media Analytics – Did you know that Facebook, Twitter, and Instagram have analytical tools? These built-in tools within your brand’s page help you understand how much your marketing campaigns are paying off.
  • Bitly – Bitly is best known as a free link shortener and its features do more than just save space. Once you’ve shortened links—and possibly even added a vanity URL shortener—Bitly gives you the tools to efficiently share those links and analyze their performances.
  • Piwik – Piwik’s free software comes with a caveat: You’re required to download the program and host it on your own server. Piwik offers similar features to other popular analytics programs, including event tracking, visitor maps, and keyword search, but what sets it apart from its competitors is its mobile app and unlimited data storage.
  • Open Web Analytics – Open Web Analytics (OWA) is an open-source software, just like Piwik. Similarly, there is no limit on the amount of data you can store or the number of websites you can measure through the program.

Don’t have the time to analyze your data? Not to worry! We, at Pearl Marketing & Design, have experts to analyze and interpret your data.

Give us a call at 603-732-9070 or email us at info@pearlmarketingdesign.com today!

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Press Release: Pearl Marketing & Design,

Press Release: Pearl Marketing & Design, LLC, located in downtown Nashua, NH, is pleased to announce that we are officially a certified Disadvantaged Business Enterprise (DBE) by the New Hampshire Department of Transportation and the United States Department of Transportation (US DOT).

Read more about our DBE here: http://ow.ly/Mqyc3084cw7 http://ow.ly/i/qSt0Z

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