Category: Video Marketing (Page 1 of 2)

Live Video is Dominating the Internet! Here’s How to Use It.

Live Video has continued to rise, and shows no signs of slowing down.

The use of live video in content marketing was once thought to be a novelty act used by quirky or niche brands. Those days are long gone, as the way in which brands interact with their audience continues to evolve.

It has been estimated by the Digital Information World that almost 14% of all traffic on the internet will be occupied by live video by early 2021. As every social media outlet continues to follow the YouTube and Facebook models of supporting live streams, this upcoming year you can expect the use of streaming to explode in popularity for businesses of any and every kind.

Live Video is Becoming a Must Have in Any Effective Marketing Strategy.

When scouring the internet for opinions of live video, numbers found from credible sources like New York Magazine and LiveStream.com are especially staggering.

While standard social media posting and marketing practices such as blogs (like the one you are reading now) have cemented their place as key and worthwhile marketing initiatives for years to come, the call for more live video could not be any more clear from consumers.

Percentages like 100% – or 80% of consumers reporting they enjoy live video over text are too enticing to ignore. Neglecting video in your marketing package equals less of your audience becoming customers.

Brands Are Already Using Live Video to Their Advantage.

A blueprint for successful live video is already forming, and right in line with the social media era, it lends itself to those willing to go for it and take risks.

Brands are often afraid to do something that isn’t polished and perfected. With live video, you have to ditch those instincts. Having a plan is still important, as we can’t just wing it, but the willingness to simply ask your followers questions, listen, and respond, is what creates the best live video.

People will always value a genuine two way exchange, and to create that back and forth, there just isn’t the time to always be editing down and perfecting your response. Polished video will always have a huge space in marketing, but the ability to answer quickly and immediately can bring you more customers in an age where attention spans continue to shrink.

How to Use Live Video With Your Business:

There are tons of platforms offering live video, and those who aren’t will be soon. Facebook is a place where the majority of business still do the bulk of their posting, so Facebook Live is a great place to start.

As Facebook saw more and more consumers leaving for more video friendly options, they quickly pivoted their brand model towards becoming a leader in video friendly social media.

Since then, they have already built a base of over 2 million people who consistently watch video on their site. Plus, they make it incredibly easy for businesses to post videos, or “go live”.

What are some live video ideas that work?

Something consumers love to see is a behind the scenes look at your business. It helps them learn who you really are, makes you more relatable, and creates a strong feeling of trust with your brand.

Sharing day to day activities and interviewing employees, or trusted customers, is the perfect place to start.

In addition to that, you can easily recycle blog content into great informative videos.

For example, if you had a blog post that drove a ton of traffic months ago, but has steadily decreased in weekly views as it gets buried behind new content, you can go live with the same topic and spike that traffic again with half the work.

Live video is rapidly taking over the internet. Using its easy functionality to your advantage can only help make your business even stronger.

Interested? Pearl Marketing is Here to Help!

If you have any questions or concerns in regards to video content and implementing live video into your social media marketing strategy, contact Pearl Marketing. We have a solid team of experienced marketing consultants that specialize in a wide variety of marketing services. Reach us at 603-732-9070, or email info@pearlmarketing.com

Take Advantage of our Pearl Marketing Academy!

Pearl Marketing also has an online academy with four educational courses that are guaranteed to boost your marketing know-how on topics like this and more! Our four courses involve Social Media Marketing, Video Marketing, Lead Generation, and Corporate Branding. To view more on the courses that we offer, click HERE: https://www.pearlmarketingacademy.com/, or email academy@pearlmarketing.com with your questions.

Founder & President of Pearl Marketing, Amanda Schneck, Receives Nashua Telegraph’s 40 Under Forty Award!

Pearl Marketing is thrilled to announce the company’s big news this month! Founder and President, Amanda Schneck, is being awarded the Nashua Telegraph 40 Under Forty Award of 2019. This award is to recognize hard working individuals that are local to the Nashua community who go above and beyond in what they do each and every day. An article about award nominations published in the Telegraph back on May 5, 2019 described how the individuals that would be awarded this recognition would be the “future,” 1  the “movers and shakers,” 1  and the “contributing members to driving change and business” 1  in the community.

About Amanda.

Amanda founded Pearl Marketing 5 years ago after 15 years of experience in the corporate marketing realm. Her passion lies in leading strategic marketing planning and implementation for her clients, so their businesses see growth and a return on their marketing investment. She also recently launched a brand new venture called Pearl Marketing Academy, that conveniently and cost effectively empowers business professionals and entrepreneurs of all kinds to take control of their marketing strategy through online, educational courses.

Says Amanda Schneck on winning her award, “I highly value the Nashua, New Hampshire community I was raised in, and I am proud to now be raising my children here as well. Contributing to the economy and the well-being of this place I call home is so important to me, and I strive to do that every day through running a successful business that focuses on helping other local businesses thrive. I am deeply honored to be simply nominated, never mind recognized for this award! I am sincerely grateful.”

Another exciting announcement!

Pearl Marketing is also excited to announce that our Director of Video Production, Matt Gosselin, is also a recipient of the 40 Under Forty Award.  Matt has over 16 years of experience in video production and is the owner of New Hampshire’s award-winning wedding videography company, Fisher Video.

We at Pearl Marketing recognize that we are extremely fortunate to be working with top leaders of our community, says Pearl Marketing employee, Elena Barker. “We have a lot to learn from them every day!”

Awards banquet to be held!

Amanda and Matt will be recognized for their achievement at a special banquet at Rivier University on July 18th. To learn more about the services Amanda’s company, Pearl Marketing, provides local business owners in the Greater Nashua community, visit www.pearlmarketing.com.

Bring your brand to LIFE with Pearl Marketing!

Phone: 603-732-9070 |  Email: info@pearlmarketing.com

1 Pecci, Grace. “Telegraph Taking Nominations for 40 under Forty.” Telegraph Taking Nominations for 40 under Forty | News, Sports, Jobs – The Nashua Telegraph, The Telegraph, 5 May 2019, www.nashuatelegraph.com/news/local-news/2019/05/05/telegraph-taking-nominations-for-40-under-forty/.

The Essential Guide To An Instagram Business Profile

Social Media Advertising

What Is An Instagram Business Profile?

Instagram is a photo and video sharing social networking platform that is wildly popular amongst teenagers and young adults. The older adult demographic usage is continuing to rise on a daily basis, leading it to become one of the most used forms of social media next to YouTube. It is currently one of the most popular forms of social media because of the variety of services it has to offer, especially through the use of an Instagram business profile. This feature allows businesses to create a page specifically for their brand to market their products or services to the world of Instagram, which is continuously growing. Within today’s society, it is practically viable to operate a business profile on Instagram if you own your own business. You may be asking yourself, how on earth are a few hashtags going to boost your sales, expand your clientele, and promote your products or services? That is exactly what we, Pearl Marketing, are here to talk to you about today.

Consumer Habits

Let’s start with consumer habits on Instagram. By being aware of these habits, you are able to cater to the consumer to ensure that they have the best experience possible while visiting your business’s profile. Consumers tend to only spend a few seconds on a business profile before losing interest in what they are viewing, so it is important to ensure that the profile is attractive and organized, all while still being able to get the overall mission of the business across. Consumers like to see varieties of colors as well as moving graphics, which are commonly referred to as gifs. 

Quality of Content

The type of industry the business is being operated in plays an enormous role in how to display content. Research prior to posts to personally cater to followers is a key aspect in operating an Instagram business profile. One of the key aspects of operating an Instagram business profile is to be consistent with how frequent you are posting. You want to keep your followers excited for future content. A profile will not acquire thousands of followers overnight, but will definitely accumulate thousands of followers over time if posts are appealing to the users eye and are being posted often. 

User Attraction

Adding hashtags and locations to posts creates more click traffic on the profile. This increases reach, which is the total number of individuals who can view the content posted. This also increases the number of impressions, which are the number of times that individuals view the content without going out of their way to click on it. Adding hashtags and location tags to posts provide the opportunity to be shown on the public page, or through the search feature using keywords and phrasing. Being shown on the public page will generate an overall greater number of followers. The location tag in particular presents the opportunity for your business’s content to be displayed on a local story, which is a great free advertising through the local community.

Stories and Highlights

One of the easiest ways to organize your business’s profile is by utilizing the highlight feature. Like many other networking services, Instagram has a story feature which leads into the highlight description. A story is a photo or short video that is attached to a specific profile for a maximum of twenty-four hours. Stories are fun and interesting for consumers to view because the content is displayed like a slideshow, rather than having to scroll through a general feed of photos. After creating a story, a business can then decide if they want to pin that story to a highlight section, which is attached to their profile. A highlight on Instagram is a category of pins that consumers will see when they click on your business’s profile. Creative covers can be added to each individual pinned story. A lot of businesses choose a particular graphic to be the cover of the pin to represent what the highlight is about, such as a paw if the story is going to show a variety of dogs. Other businesses sometimes use bright colors to create a comfortable page for the consumer to enjoy and share with friends. Highlights can be categorized and organized into whatever particular order you desire.

Swipe Up Feature

An important tool to utilize on an Instagram business profile is the swipe up feature. When posting a story, you are able to add content attached to that story that a user can engage with when they are prompted to swipe up. A lot of businesses attach landing pages to their websites through this feature that promotes products and services. This can increase revenue over time. Not only is this additional advertising, but it is also beneficial because Instagram records how many consumers actually swipe up. The only catch with the swipe up feature is that a business must be verified, or have at least 10,000 followers. One can submit a verification request through the “Settings” tab and menu on the application directly. Acquiring 10,000 followers may sound impossible, but is quite easy to do if you frequently do collaborations with other companies, follower shout outs, and sales on products or services. It is really important to develop a relationship with the Instagram community. 

Advertise, Advertise, Advertise

Instagram caters to companies by the frequent use of advertisements. When creating an advertisement, you are able to configure who you’d want your target audience to be and how often you want it to be shown in the newsfeed. The best part about advertisements on Instagram is that they are directly linked to Facebook. This is why having joint business accounts on both social networking sites pays off in the long run. Connecting those accounts gives you the opportunity to do more for your business with less action.

Be Creative

As stated previously, an Instagram business profile will not blow up with followers overnight. Building an Instagram account with high quality content takes time, effort, and creativity. One of the main aspects of a business profile is to constantly engage with users, in order for them to like and share your products or services with friends. In our opinion, Instagram is one of the best social media networks to accurately represent your brand with multiple different forms of advertising. For more direction on effective Instagram and other social media practices, consider partnering with an experienced marketing consultant, like Pearl Marketing. We have many ways in which you can contact us:

Speak to us at: (603) 732-9070

We offer a variety of services such as consulting, seminars, training, project management, and many more. Check us out on Instagram, Facebook, and LinkedIn.

 

Say Goodbye to Google+

Revamping Your Social Media Marketing Strategy After Google+

Google recently announced that it will be closing down its consumer version of Google+, set to take effect April 2019. If you employed Google+ as your social media marketing strategy, you might be wondering… Now What? Rest assured, Pearl Marketing has several ways you can redirect your social media marketing strategy to boost your online presence.

What’s Happening to Google+?

Google’s decision to shut down Google+ occurred after reports of data breaches that exposed user’s information to unauthorized parties. In addition to the data breaches, the number of users engaging on the platform was relatively low. If you did utilize Google+ however, you will have the opportunity to export and save information from your Google+ account through Google Takeout.

What Should I Do Now?

Now that you have the data from your Google+ account, you might be looking for ways to utilize this information on a different channel. Or, perhaps you are left to shift your focus from Google+ to another social networking site. Luckily, there are several social media platforms that are flourishing with active users looking for engaging content to interact with.

Maximize Your Social Media Strategy

As a result of low engagement on Google+, you likely weren’t receiving the best social media potential for your brand. Instead, you will want to refocus your attention on a platform that has active users who will be more apt to read your content, and in turn, like, comment and share your posts.

The more people that reference your brand and cite the information you have published, the better your search engine optimization (SEO) will be. Improving your SEO is crucial, as it allows your website and social media pages to appear at the top of users’ Google searches.

Search Engine Optimization

Improve Search Engine Optimization

Google rates its search engine rankings based off of metadata, bounce rate, and levels of engagement. When users spend time reading your content for example, it reduces your bounce rate, indicating that people are viewing pages on your website for longer periods of time. This prioritizes your content, placing it higher in search engine results, which increases the probability of having your content viewed by others. The more people viewing and discussing your content, the better!

Creating content that is enticing will assist in this process, prompting high levels of engagement from eye-catching posts. You can achieve this best with visual content that grabs the audience’s attention through images or video.

YouTube is a video-sharing network owned by Google that houses a thriving community of content creators. Publishing videos to your YouTube channel is an effective way to capture your audience’s attention quickly. These videos can also be linked to your other social media sites, such as Facebook and Twitter. This will increase your online exposure, by driving traffic to your website and social media.

Need More Assistance?

Pearl Marketing can help you strengthen your social media marketing strategy! If you are interested in setting up a consultation, call us at (603) 732-9070, email info@pearlmarketing.com, or visit us at https://www.pearlmarketing.com. Don’t forget to check us out on Facebook, Twitter, Instagram, LinkedIn, and YouTube

Strategic SEO Marketing | Pearl Marketing Design

The world of digital marketing is continually shifting, learn how your company can improve their platform visibility through SEO.

What is SEO?

Search Engine Optimization is the basic activity that increases your company’s ranking within search engines. Mostly commonly known search engine is Google, which displays links to pages that receive credible authority by analyzing the number and quality of links from other web pages.

In simpler terms. Google presents the most qualified searches first.

My content is resourceful and relevant to the services/products we sell, but we still are not ranked number one. Why?

Google doesn’t give out participation trophies. You have to earn your right to be at the top.

And that’s where proper utilization of SEO is necessary when trying to rank your website within the first few results. This means that having experts use the right tools to achieve high search rankings.

Who should manage my company’s SEO?

There are many options including hiring a marketing consultant, using a marketing agency, or utilizing your marketing department. There are also SEO companies that specifically specialize in the craft of search engine rankings.

Can’t I just use Google Analytics?

Google Analytics is powerful tool for increasing search rankings. When used to its maximum potential, it can increase your company’s traffic and ultimately convert clicks into actions.

Google’s ranking algorithms are the magic behind what companies have the best chance for audience views. The two most famous algorithms are Panda and Penguin. The animal theme stemmed from creator Navneet Panda who actually created Panda first in 2011. In brief, Panda reduces the number of low-quality sites appearing at the the top of Google’s results whereas Penguin focuses on the backlink profile of your site in real time.

Search Engine Optimization

Do I really need someone to managing my SEO?

Before Google’s ranking algorithms, there was a possibility of almost anyone being able to create relevant content for consumers and potentially coming out on top. Now, it is much more difficult to do so without a professional. It is important to not only create great content to get people to link your pages, but also show Google that your pages are interesting and authoritative.

Who should I contact?

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company’s search rankings!

Why Hire a Marketing Consultant | Pearl Marketing Design

If you have stumbled upon this article, you might be deciding whether your business should invest in hiring an independent marketing consultant. There are many different factors that contribute to whether a company should hire a contract marketing agency to help evolve their marketing strategies. In a competitive online world of getting your brand recognized, sometimes help from a specialist might be the best option. Here are 5 advantages to hiring a marketing consultant.

If you have no marketing team or want to strengthen your current marketing team.

Marketing consultants are great resources for those who currently have no marketing strategy and are not currently looking to build out a team within the company. On the other hand, if you think your marketing team is losing a sense of direction, hiring a marketing agency could be a great solution. Often times agencies can provide unique insights and ideas that the team can run with. This can add a huge rate of return directly to your company and marketing team.

No fear of losing staff mid-way through projects.

Marketing consultants are hired on a contract basis, so there is no fear about losing staff throughout the year. Losing a member of a team during important projects or right before a large event, could take a massive toll on your company’s future financial health and success. Hiring a marketing consultant can take the edge off of that worry due to the contract they sign, agreeing to be committed to your business for a certain amount of time. This also allows your company to be flexible and decide after the contract ends whether you might want to build your own marketing team instead.

No on-board training.

Marketing professionals can immediately give you advice and tend to have experience in many industries. This will save on time and cost that a new marketing hire would have to go through with their on boarding training. The advantage to this cost savings can go directly back into areas of your marketing needs such as website development, promotional content, and other projects your consultant might recommend.

Team of experts costs less than you think.

You would think that a team of marketing professionals would induce costly expenses. Marketing agencies are formed as a team of strong professionals who have 10+ years of experience in various industries. The cost of hiring a marketing agency to place you with one of their advanced consultants will almost always cost less than hiring a whole team. This is especially important if your company is just starting to build upon their marketing developments.

Ability to ‘Shop Around’ to find the right fit. 

Every marketing consultant has a different expertise, this allows your company to research and meet with whomever could be the best fit. When researching various agencies it is important to ask yourself some questions. Does this firm’s functionality match the unmet needs we have? Is the price range flexible and can meet your company’s budget? What efficiencies are you looking for and do you think the team/consultant is the right fit to work with your company? Do you need local knowledge or a consultant that strictly specializes in one field? All of the questions answered can lead you to the best consultant to form your marketing strategy.

Marketing consultants bring a lot of knowledge to companies who need more focus. Sometimes a company might need an external perspective to figure out how to improve their marketing strategy. And in some cases, companies might have too many ideas in which they ultimately spread themselves too thin. A marketing consultant can use their expertise to ultimately determine which ideas to put into action for your company for maximum brand recognition. If you or your company identifies with one or more of these statements above, meeting with a marketing consultant could be the next step.

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company!

6 Ways to Implement an Effective Marketing Strategy | Pearl Marketing Design

With summer just around the corner, there is a strong likelihood that many of your clients will be taking extended vacations with their families. This might allow you more “free time” to focus on other areas of your business development. One area in particular, is the overall development of generating leads to your company.

Many companies have a documented marketing plan that is set up by their marketing department or by a contracted hire. It outlines the details of future marketing endeavors and the progression of business growth versus the rate of return over time.

The cost of this document to be produced can be pricey for a small company, especially if the company is not proactive about pursuing the marketing recommendations produced in this lengthy document. All small companies should take these simple initiatives to create a solid foundation for developing an effective marketing strategy.

Here are six ways to effectively implement a marketing strategy for your company.

1. Set up realistic expectations and a detailed timeline.

Remember that good marketing is constantly adapting and changing to a clients’ desires. Blue Kite marketing tells companies that it normally takes 6-12 months before they start to see a return on their marketing efforts. It does take a certain amount of time and effort to see your marketing efforts grow from the foundation you had set up for it. Make sure that your team is on the same page in terms of understanding the time it will take to reach these marketing goals.

Your current marketing strategy should have a detailed project timeline. This will help employees understand when certain tasks need to be done and overall organize various aspects of developing your company’s marketing means. For example, many companies find it helpful to have a content calendar which has specific dates and times to release social media posts. You can also use project management software to make this tasks easier. There are a wide range of them and great ones for for small businesses so they don’t have to shell out huge bucks.

2. Have a clear end goal.

Where do you want to see your business a year from now? A month from now, or even by the end of this week? Having goals sets up a direction for yourself and your company to work towards completing these objectives. Use SMART Goals to help you create attainable objectives for your inbound marketing strategy. Have sensible expectations, measurable efforts, achievable plans, realistic objectives, and lastly time specific goals to keep you motivated.

3. Set up mobile marketing campaigns.

There are many options to implement mobile marketing applications, and this has been one of the most important tools a company can have for their marketing efforts. These applications can help companies learn how to gain popularity in search rankings which can translate into lead generation. This can help them locate qualified mobile users and build relevant context driven content. With more than 77% of people owning smartphones in the U.S. it is vitally important implement these mobile campaigns in order to develop your customer relationships.

4. Continually monitor your progress.

You can’t modify your marketing strategy to become more effective unless someone is properly monitoring aspects like campaigns and outreach calls. Communicate this plan with your team to help them understand the role they play in the implementation efforts.

Another helpful tip is to set up a dashboard for tracking success. A measurement dashboard is beneficial in keeping up with key metrics throughout your campaigns. You must track the number of leads and sales generated from your efforts in order to track your increased revenue. Tracking KPIs are also important which can include email sign ups, eBook downloads and webinars. Once all of this is set up, it should be easy to plug in the necessary information and complete monthly check ins.

5. Execute precise competitor analysis.

Tracking competitors is vital in knowing your progress in terms of your industry growth. Looking at core competitor’s marketing strengths whether its their website or campaigns, can help you determine what your company should be capitalizing its marketing resources on. Using systems like SEMrush can be expensive but help with competitor research for online marketing. The purpose of the competitive analysis is to determine the strengths and weaknesses of competitors within your market. Use the competition’s strengths to learn from and exploit any weaknesses that can be used to disrupt the product life cycle.

6. Build the right team or hire an outsourced marketing vendor.

Know approximately how many people to hire for your team. Many small companies struggle in determining whether they should hire a freelancer or if they can monitor it with a part-time role.

Think about hiring an outsourced marketing vendor like an agency if you are seeking expert advice. Generally these agencies have multiple employees who are all experts in marketing advice and can dedicate time to various specialties of what your company needs in their marketing goals.

At Pearl, we help you increase the quality of traffic to your website through organic searches (some refer to this as Google searches). Contact our company today at www.pearlmarketingdesign.com to learn how we can can help you.

Pearl Marketing Design

 

 

Live Streaming Pearl Marketing & Design

Top 10 Marketing Trends for 2018

2018

With 2018 upon us, now is the time to think about marketing strategies and tactics for sales campaigns in the coming year. Read this list to learn which trends will be most popular, and where you should focus your time and budget. Here are 2018’s top 10 marketing trends:

1. Instagram > Facebook

CHIANG MAI, THAILAND - JANUARY 02, 2015: A man trying to log in

Growing at an incredible rate, Instagram is set to overtake Facebook in 2018. Approximately 800 MILLION people use the platform each month! Due to excellent advertising controls and better engagement than any other platform, Instagram will become the top channel for social media marketing.

2. Voice-optimized Content

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In 2016, 20% of searches made online were done so through voice search using mobile devices and smart home controllers like Amazon Echo and Google Home. That figure is expected to increase to 50% in the next two years. To meet this growing trend, marketers will have to optimize content for voice search. Voice searches are characteristically longer than text searches, for example, and marketing will have to adapt to keep up.

 3. Influencer Marketing

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Tapping into influencers and their networks will be an effective strategy in 2018. Influencers create compelling content and share it to their networks of followers on behalf of brands. This is especially helpful at targeting younger consumers, who feel that the content is more organic, natural, and relatable.

 4. Video Content is Here to Stay

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Today, 55% of people consume video content on a daily basis. By 2020, videos will account for more than 80% of all consumer Internet traffic! Companies are adapting their marketing strategies to meet this tremendous rise in consumer demand for video content. Companies who haven’t used video yet can start small and still make a significant impact.

 5. Next-level Personalization

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Look for significantly more personalized content and marketing campaigns in the New Year. Marketers are seeing success by learning more about their customers, such as their lifestyle, tastes, and buying habits, and using that data to make personalized, real-time offers.

 6. Improved AI for Chat Services

female hands using keyboard

Thanks to an improvement in artificial intelligence, marketers can use AI-powered chat bots to communicate with their customers. This delights the customer with easier and better customer service without the usual hassle of having to go through the various prompts on a telephone answering service.

 7. Blogging for Brands

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One way companies can take control of their content is my creating their own blogs. Companies can cultivate their brands and content by publishing posts on topics like company updates, relevant business or industry trends, engaging customer stories, and featured guest posts. This will encourage two-way conversation and allow brands to connect with customers while keeping the interactions on their own website.

 8. IoT is Taking Content Off Screen

Unrecognizable man at home using smartphone and smart watch

The Internet of Things (IoT) — connected devices and the programs that support them — makes content available in all formats. Gone are the days that marketers have to optimize content for just desktop and mobile. Customers are consuming content in a variety of ways, and marketers need to develop content with that in mind.

 9. Distribution is Key

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With all of the different marketing channels and mediums available today, cutting through the noise to reach consumers is essential. To get the attention of even a small percentage of the 2.789 billion active social media users, marketers must adopt strategic distribution to more effectively develop multi-channel and social distribution plans.

10. Live Streaming is Taking Over

Making photo or video with pad of old street in Tallinn, Estonia

Consumers are more likely to tune into a live video than read a blog post or social media posts. Successful marketers utilize live streaming capabilities on social media to deliver a human connection behind the brand. A Facebook video averages 135% more organic reach than images. The time to go live is NOW!

 As marketing evolves and more diverse tactics become available, marketers are challenged to examine their strategy. With these trends in hand, there’s no doubt that 2018 will be one of the most exciting years for marketing.

 

How Do You Know Your Marketing Efforts Are Paying Off?

You have planned the perfect campaign for your brand. Your newsletter is sent, your Facebook Ads are hitting your targeted audience, your video is posted on YouTube, and SEO Keywords are in Google Adwords. Hooray!

What now?

The next step is to analyze how much of an impact your campaign made. How do you know your marketing efforts paid off? Did I gain more business and customers? Did my conversion rate increase? What kind of numbers determine if I made an impact?

In this blog, we will dive into how to track your success and how to plan a stellar campaign with proven results.


SMART Goals

Setting SMART Goals

Before measuring success, brands must brainstorm ideas and set goals. This process helps a team focus and push them to be better.

To make grounding goals, think of the acronym S.M.A.R.T.

  • Specific – Do set real numbers with real deadlines. Don’t say, “I want more visitors.”
  • Measurable – Do make sure that you can track your goal. Don’t hide behind buzzwords like “brand engagement” or “social influence.”
  • Attainable – Do work toward a goal that is challenging but possible. Don’t try to take over the world in one night.
  • Realistic – Do be honest with yourself, because you know what you and your team are capable of. Don’t forget any hurdles you may have to overcome.
  • Time-Bound -Do be honest with yourself, because you know what you and your team are capable of. Don’t forget any hurdles you may have to overcome.

How To Measure Success!

In these next sections, we will layout tips on whether your marketing campaigns are paying off. When you are pitching your campaign to your audience, you should analyze the Bounce Rate, Organic Traffic Searches, Landing Pages, and Conversions. These four tools will help you determine your success and how to move forward!

Bounce Rate

Bounce Rate

Bounce Rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. This stat can easily be ignored, but it is important to know if your content is reaching the audience and how long they stay on your website or blog.

Many sites have a bounce rate of 45 to 50 percent. Anything under 40 percent is considered a win. Though a high bounce rate may be negative, it can also be a positive. A visitor may receive all the information they need in a single page of your website or blog. Use discretion on whether your content is reaching your audience.

 

Organic Traffic Searches

Google

Almost everyone who has access to the internet is asking questions or searching for some answers on search engines. These queries could potentially bring people to your content–but are Google and Bing actually throwing any love your way?

You’ll get your answer by looking at the number of people who arrive at your site through organic search. Just as with bounce rate, you must monitor your numbers growing through organic searches. If you do not see steady growth, you may need to re-strategize your website or content to ensure that they’re fully optimized for search engines.

 

Click-Through Landing Pages

Landing Page

Whether visitors on your site arrive through organic search, a Facebook referral, or an email link, you’re ultimately going to want to guide them from the content into a sales-focused environment.

One way to achieve this is to weave contextual links to relevant e-commerce or landing pages right into your content. Customers are more engaged by, and more likely to interact with content that contains helpful information about your brand. You can see just how effectively your blog as a whole or individual articles is driving to e-commerce or other landing pages by setting up a custom segment in your analytics program. If you’re not seeing a lot of clicks from your content into e-com, you may need to reevaluate how you’re integrating brand mentions in your content.

 

Blogging to E-Commerce Conversions

Blogging

When a viewer lands on your e-commerce page, are they making purchases?

You can set up your analytics to track the path that readers take once they enter your blog, and learn about their buying habits. You can see exactly how many purchases were influenced by the blog, the average amount purchased per transaction, and how much total revenue that part of the site generated.

Don’t be discouraged if your customer didn’t buy your product during the conversion period. They may return tomorrow, a week, or a month to buy your good or service!


Sources

Kreuser, A. (2016, March 2). 4 Easy Ways To Tell if Your Marketing Is Working. Retrieved from https://www.inc.com/amanda-pressner-kreuser/4-easy-ways-to-tell-if-your-marketing-is-working.html

Visual Storytelling

Have you noticed the growth in video marketing? Are you constantly bombarded with live video feeds on your social media accounts?

With brands constantly using videos to target their audience, visual storytelling is also on the rise. Society’s attention spans are shrinking each year and it is important for your story to capture those who may be interested in your business.

In this blog, we will share some tips on how you can create your perfect visual story, where to publish them, and some great examples for you!


Why You Should Use Visual Storytelling With Your Brand 

Typewriter

When you first visit your Facebook account, what do you see? A lot of images and videos!

Within these graphics comes with a story. More and more consumers are now searching for something that can resonate within their lives. People now these days want to feel included with their interests and share their stories with others who also may be interested. This creates networking opportunities and grows your fan base to the next level!


The Trends of Storytelling You Should Know

Infographic Storyteling


How Do I Create Great Stories?

Stories can be powerful. With the growth of social media, society is seeking trust and authenticity within organizations.

But how can you connect with your targeted audience? Read this infographic

Infographic Stories


I Have A Story! Now What?

Now that you’ve sculptured your story, you need to pitch it to your intended audience.

Before you pitch your story, you must strategize the artwork behind it. Ask yourself: “What kind of image will represent my story? Do I want to shoot a video?” 

They say a picture is worth a thousand words. Photos are sort of the “proof” that you’ve done something or seen something. People share millions of photos every day. When those are shared, your story will receive more recognition.

When choosing or taking a PHOTOGRAPH, review these tips.

  • Is this photo authentic?
  • If I was looking at this photo, would I relate to this story?
  • Did I get permission using this photo?
  • Will this photo be shared and capture the attention of the busy individual?
You also might want to create a VIDEO for your story. Here are some things to consider.

  • Create a script for your video. Write down what you want to say and practice in front of a mirror.
  • Choose the location of your video. Remember – does your location relate to the story you are telling?
  • Dress appropriately for the role
  • Keep your video under 3 minutes. Since society has short attention spans, try to keep your video as short as possible.

Types of Platforms to Share Your Story

video camera

Blogging

Blogging continues to be one of the greatest platforms to pitch stories to audiences who may be interested in your business. Though blogs mostly contain words, try to narrate an image to your audience. They then can imagine your story and where you are going. Create your blogs by using WordPressBloggerSquarespaceTumblr, and more! The more photos/videos you post, the more recognition your story will be picked up. 

Social Media Channels 

Within regards to visual storytelling, Instagram continues to climb to the top. A photo or video can capture the attention of your intended audience. Facebook, Twitter, and YouTube are also great tools to create and display your visual story.

Live Video Feed

One of the great things in today’s tech savvy world is using Live Video feed at your finger tips! Facebook, YouTube, and Instagram now lets you broadcast to a wide range of users.

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