Category: Viral Marketing

A New, Simpler Way to Access Google Docs!

Are you someone who uses Google tools like Docs, Sheets, Slides, etc.? Perhaps your team at work shares them to get projects done more efficiently. If so, this blog post is for you! At Pearl Marketing, we certainly use our share of Google Docs & Sheets, so we were thrilled when we learned about the new way to access these features. It’s as simple as typing!

Here’s what you do!

This isn’t something you have to sign up for, or wait to try. You can try this out for yourself as you finish reading this blog post. Simply open up a new tab, and in the browser type doc.new. Hit enter, and voila! (I tested this and you can type doc.new or docs.new and it will still work) You should have a fresh Google Doc pop right up for you to start working away. You can do this with all of the Google tools – sheets.new, slides.newform.new.

Make way for the “new” top-level domain.

For those who might not be certain, a top-level domain, or TDL, is essentially what comes at the very end of the URL after the . (dot). For example, www.pearlmarketing.com (there’s .org, .edu, .gov.net, etc.). It is now time to embrace the .new! The .new TDL will also be a future way for businesses to start marketing products and services to the internet public that are brand new. So, even if you don’t utilize the Google tools mentioned above, you’ll still want to keep tabs on the .new TDL and how it can help you with your marketing efforts.

Your time is precious!

Gone are the days of having to click through steps to get to your Google tools. No longer do you have to click that icon of six squares at the top of your page, click the tool you want, and then click “blank.” There’s a lot less clicking and more typing to get your job DONE. This might seem trivial to some, but in the fast paced world of marketing, we sure are grateful for anything that helps us get down to business faster. Your time is precious, so we wanted to share this bit of news with you so you can use it to your time advantage too!

To receive expert marketing coaching and consulting, and to learn more about all of the marketing services we provide businesses and individuals, contact Pearl Marketing at 603-732-9070, or email info@pearlmarketing.com. Visit our website at www.pearlmarketing.com. Be sure to follow us on Facebook, Instagram, LinkedIn, Twitter, and Youtube!

How to Protect Your Facebook Account Amidst Another Data Breach

Another cyber-attack. Another breach.

You probably have heard in recent news that there has been another Facebook data breach, which has compromised 50 million Facebook users’ information. This latest breach has left people questioning (more than ever) the Facebook company’s intention on protecting its users’ and wondering how safe their private information really is.

What happened?

It’s important to understand what happened. Hackers were able to find a way into the code associated with the “View As” privacy tool, which allows users to see how their profile looks to others viewing their page. This allowed the hackers access to user information.

Were you affected?

As soon as the breach was realized by a team at Facebook, the company responded by logging all compromised users out. In a statement by Facebook CEO, Mark Zuckerberg, the compromised users would receive a message at the top of their newsfeed about the breach.

Has the problem been fixed?

The answer is yes! There has been confirmation that vulnerability with the code has been patched and fixed and those that were compromised are safe to sign back in to their account. The problems, however, have just begun for Facebook, as they must come up with ways to gain the trust back of and assure more security to their users.

Pearl Marketing’s Cyber Safety Recommendations in the wake of this latest breach…

Facebook is so tied in to the fabric of today’s digital marketing world as well as being one of the most popular social media networks. It’s hard to make a decision to stop using Facebook overnight, so as we mull this over and watch the fallout, Pearl Marketing recommends the following safety measures to help protect your Facebook information online.

  1. Change your password!
  • Especially if you know your account was compromised, changing your password is the easiest and “no brainer” option for protecting your account.
  1. Don’t stay logged in to your account.
  • Many people, especially on their phones, choose to stay logged in to their account to make it easier to check their Facebook notifications when they’d like. In other words, they don’t want to deal with the hassle of logging in and out, so they stay logged in 24/7. Don’t do this to give yourself a little more protection. Take the time to log in and out.
  1. Activate Two-Factor Authentication
  • This is another layer of security that will help thwart hackers to your account and will keep you better informed about something fishy going on with your account.

To receive expert marketing coaching and consulting that will help guide you in the best reaction & approach to matters like these and all things marketing, contact Pearl Marketing at 603-732-9070, or email info@pearlmarketing.com. Visit our website at www.pearlmarketing.com.

What You Need to Know About the Google SSL Certificate Mandate

What you need to know…

We all want to make sure that the information we put out on the internet is secure, and we want to make sure the websites we visit and engage with are secure as well. Most websites today are transactional and store credit/debit card information and log in information. For these purposes, an SSL certificate, otherwise known as Secure Sockets Layer, has become mandatory for all websites. For a website to function properly, the web browser and server must communicate, and the SSL certificate allows encryption for each website session so any information remains secure and protected.

You may have already seen the effects of a mandate that Google implemented at the end of 2017 and has been following through with throughout 2018. This mandate requires all websites beginning with “http://” to have an SSL certificate or they will essentially be flagged. The effect of this is that when you visit a website and it doesn’t have an SSL certificate, a “not secure” will be displayed in the browser to the left of the url warning web visitors. It has also been reported that not having an SSL certificate will negatively affect a website’s SEO (search engine optimization) ranking.

In conclusion, if you want your website to remain secure and to keep information private and safe, then get that SSL certificate. If you want to avoid the threat of hackers and an SEO penalty from Google, then get that SSL certificate. If you want visitors to your website to keep returning and engaging with your brand, and if you want them to feel secure on your website and to see your website as credible, then get that SSL certificate! Don’t delay as this mandate is in full effect. Here’s to a safe and secure digital world!

To receive more expert guidance on your online presence or business/product marketing, contact Pearl Marketing at 603-732-9070. Email info@pearlmarketing.com. Visit www.pearlmarketing.com.

Strategic SEO Marketing | Pearl Marketing Design

The world of digital marketing is continually shifting, learn how your company can improve their platform visibility through SEO.

What is SEO?

Search Engine Optimization is the basic activity that increases your company’s ranking within search engines. Mostly commonly known search engine is Google, which displays links to pages that receive credible authority by analyzing the number and quality of links from other web pages.

In simpler terms. Google presents the most qualified searches first.

My content is resourceful and relevant to the services/products we sell, but we still are not ranked number one. Why?

Google doesn’t give out participation trophies. You have to earn your right to be at the top.

And that’s where proper utilization of SEO is necessary when trying to rank your website within the first few results. This means that having experts use the right tools to achieve high search rankings.

Who should manage my company’s SEO?

There are many options including hiring a marketing consultant, using a marketing agency, or utilizing your marketing department. There are also SEO companies that specifically specialize in the craft of search engine rankings.

Can’t I just use Google Analytics?

Google Analytics is powerful tool for increasing search rankings. When used to its maximum potential, it can increase your company’s traffic and ultimately convert clicks into actions.

Google’s ranking algorithms are the magic behind what companies have the best chance for audience views. The two most famous algorithms are Panda and Penguin. The animal theme stemmed from creator Navneet Panda who actually created Panda first in 2011. In brief, Panda reduces the number of low-quality sites appearing at the the top of Google’s results whereas Penguin focuses on the backlink profile of your site in real time.

Search Engine Optimization

Do I really need someone to managing my SEO?

Before Google’s ranking algorithms, there was a possibility of almost anyone being able to create relevant content for consumers and potentially coming out on top. Now, it is much more difficult to do so without a professional. It is important to not only create great content to get people to link your pages, but also show Google that your pages are interesting and authoritative.

Who should I contact?

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company’s search rankings!

Why Hire a Marketing Consultant | Pearl Marketing Design

If you have stumbled upon this article, you might be deciding whether your business should invest in hiring an independent marketing consultant. There are many different factors that contribute to whether a company should hire a contract marketing agency to help evolve their marketing strategies. In a competitive online world of getting your brand recognized, sometimes help from a specialist might be the best option. Here are 5 advantages to hiring a marketing consultant.

If you have no marketing team or want to strengthen your current marketing team.

Marketing consultants are great resources for those who currently have no marketing strategy and are not currently looking to build out a team within the company. On the other hand, if you think your marketing team is losing a sense of direction, hiring a marketing agency could be a great solution. Often times agencies can provide unique insights and ideas that the team can run with. This can add a huge rate of return directly to your company and marketing team.

No fear of losing staff mid-way through projects.

Marketing consultants are hired on a contract basis, so there is no fear about losing staff throughout the year. Losing a member of a team during important projects or right before a large event, could take a massive toll on your company’s future financial health and success. Hiring a marketing consultant can take the edge off of that worry due to the contract they sign, agreeing to be committed to your business for a certain amount of time. This also allows your company to be flexible and decide after the contract ends whether you might want to build your own marketing team instead.

No on-board training.

Marketing professionals can immediately give you advice and tend to have experience in many industries. This will save on time and cost that a new marketing hire would have to go through with their on boarding training. The advantage to this cost savings can go directly back into areas of your marketing needs such as website development, promotional content, and other projects your consultant might recommend.

Team of experts costs less than you think.

You would think that a team of marketing professionals would induce costly expenses. Marketing agencies are formed as a team of strong professionals who have 10+ years of experience in various industries. The cost of hiring a marketing agency to place you with one of their advanced consultants will almost always cost less than hiring a whole team. This is especially important if your company is just starting to build upon their marketing developments.

Ability to ‘Shop Around’ to find the right fit. 

Every marketing consultant has a different expertise, this allows your company to research and meet with whomever could be the best fit. When researching various agencies it is important to ask yourself some questions. Does this firm’s functionality match the unmet needs we have? Is the price range flexible and can meet your company’s budget? What efficiencies are you looking for and do you think the team/consultant is the right fit to work with your company? Do you need local knowledge or a consultant that strictly specializes in one field? All of the questions answered can lead you to the best consultant to form your marketing strategy.

Marketing consultants bring a lot of knowledge to companies who need more focus. Sometimes a company might need an external perspective to figure out how to improve their marketing strategy. And in some cases, companies might have too many ideas in which they ultimately spread themselves too thin. A marketing consultant can use their expertise to ultimately determine which ideas to put into action for your company for maximum brand recognition. If you or your company identifies with one or more of these statements above, meeting with a marketing consultant could be the next step.

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company!

6 Ways to Implement an Effective Marketing Strategy | Pearl Marketing Design

With summer just around the corner, there is a strong likelihood that many of your clients will be taking extended vacations with their families. This might allow you more “free time” to focus on other areas of your business development. One area in particular, is the overall development of generating leads to your company.

Many companies have a documented marketing plan that is set up by their marketing department or by a contracted hire. It outlines the details of future marketing endeavors and the progression of business growth versus the rate of return over time.

The cost of this document to be produced can be pricey for a small company, especially if the company is not proactive about pursuing the marketing recommendations produced in this lengthy document. All small companies should take these simple initiatives to create a solid foundation for developing an effective marketing strategy.

Here are six ways to effectively implement a marketing strategy for your company.

1. Set up realistic expectations and a detailed timeline.

Remember that good marketing is constantly adapting and changing to a clients’ desires. Blue Kite marketing tells companies that it normally takes 6-12 months before they start to see a return on their marketing efforts. It does take a certain amount of time and effort to see your marketing efforts grow from the foundation you had set up for it. Make sure that your team is on the same page in terms of understanding the time it will take to reach these marketing goals.

Your current marketing strategy should have a detailed project timeline. This will help employees understand when certain tasks need to be done and overall organize various aspects of developing your company’s marketing means. For example, many companies find it helpful to have a content calendar which has specific dates and times to release social media posts. You can also use project management software to make this tasks easier. There are a wide range of them and great ones for for small businesses so they don’t have to shell out huge bucks.

2. Have a clear end goal.

Where do you want to see your business a year from now? A month from now, or even by the end of this week? Having goals sets up a direction for yourself and your company to work towards completing these objectives. Use SMART Goals to help you create attainable objectives for your inbound marketing strategy. Have sensible expectations, measurable efforts, achievable plans, realistic objectives, and lastly time specific goals to keep you motivated.

3. Set up mobile marketing campaigns.

There are many options to implement mobile marketing applications, and this has been one of the most important tools a company can have for their marketing efforts. These applications can help companies learn how to gain popularity in search rankings which can translate into lead generation. This can help them locate qualified mobile users and build relevant context driven content. With more than 77% of people owning smartphones in the U.S. it is vitally important implement these mobile campaigns in order to develop your customer relationships.

4. Continually monitor your progress.

You can’t modify your marketing strategy to become more effective unless someone is properly monitoring aspects like campaigns and outreach calls. Communicate this plan with your team to help them understand the role they play in the implementation efforts.

Another helpful tip is to set up a dashboard for tracking success. A measurement dashboard is beneficial in keeping up with key metrics throughout your campaigns. You must track the number of leads and sales generated from your efforts in order to track your increased revenue. Tracking KPIs are also important which can include email sign ups, eBook downloads and webinars. Once all of this is set up, it should be easy to plug in the necessary information and complete monthly check ins.

5. Execute precise competitor analysis.

Tracking competitors is vital in knowing your progress in terms of your industry growth. Looking at core competitor’s marketing strengths whether its their website or campaigns, can help you determine what your company should be capitalizing its marketing resources on. Using systems like SEMrush can be expensive but help with competitor research for online marketing. The purpose of the competitive analysis is to determine the strengths and weaknesses of competitors within your market. Use the competition’s strengths to learn from and exploit any weaknesses that can be used to disrupt the product life cycle.

6. Build the right team or hire an outsourced marketing vendor.

Know approximately how many people to hire for your team. Many small companies struggle in determining whether they should hire a freelancer or if they can monitor it with a part-time role.

Think about hiring an outsourced marketing vendor like an agency if you are seeking expert advice. Generally these agencies have multiple employees who are all experts in marketing advice and can dedicate time to various specialties of what your company needs in their marketing goals.

At Pearl, we help you increase the quality of traffic to your website through organic searches (some refer to this as Google searches). Contact our company today at www.pearlmarketingdesign.com to learn how we can can help you.

Pearl Marketing Design

 

 

Pearl Marketing & Design

Why Do Brands Market Ahead of the Holidays?

You visit your local Wal-Mart/Target in August. The Back-To-School items are stocked on the shelves, summer items are on sale, and pumpkin flavored items are now in your shopping carts. While you are walking through the aisles, you spot the Christmas section. The trees are standing high and bright with lights, the singing Santas and snowmen are serenading giddy Christmas fans, and the wrapping paper is ready to wrap your gifts.

“WHY ARE THEY ADVERTISING CHRISTMAS IN AUGUST/SEPTEMBER/OCTOBER?!” Much of society questions why businesses advertise the holidays early as July and August. Why are businesses campaigning earlier of the holiday season?

More and more business are competing against each other. the National Retail Federation reported a 4 percent increase in 2014 holiday retail sales totaling $616.1 billion. Businesses that fail to maximize the holiday shopping season miss a huge revenue opportunity. People like to plan their budget and research the best deals during the holiday season. The sooner marketing campaigns are pitched, the more likely the brand will receive more revenue within the holiday season.

There is also the controversy of businesses opening their stores during Thanksgiving. Last year, Nordstrom took a stance and closed their doors for Thanksgiving and opened early Friday morning. This year, big chains such as Wal-Mart, Macy’s, Target, Best Buy and more will open on Thanksgiving as early as 3pm-5pm. While some stores are against this idea, it’s more of a revenue goldmine for others. Some consumers love this idea so they won’t have to shop at 3am on Friday.

Stores are claiming that they are giving what the customers want. “What the customer has been telling us is that she likes the defined times” to shop, Martine Reardon, chief marketing officer at Macy’s in New York. Businesses are competing neck-to-neck to bring the best revenue of the season, even if it means to pitch Black Friday sales as early as September and to open on Thanksgiving.

It’s a race to the finish line for businesses during the holiday season. The more they get a head start, the more revenue they may eventually rack up. If you hope that CEO’s will be willing to stop opening stores on Thanksgiving day or stop selling holiday items during August, you will see this trend for quite a while. It’s all about getting the first word to the consumer.

Happy Holidays!


References
Samson, E. (2016, August 1). To Maximize Holiday Sales Start Planning Your Marketing Early. Retrieved from https://www.entrepreneur.com/article/248165#
White, M. (2013, August 15). Halloween in August? Christmas in October? This Annoying Retail Trend Is Here To Stay. Retrieved from http://business.time.com/2013/08/15/halloween-in-august-christmas-in-october-this-annoying-retail-trend-is-here-to-stay/

Visual Storytelling

Have you noticed the growth in video marketing? Are you constantly bombarded with live video feeds on your social media accounts?

With brands constantly using videos to target their audience, visual storytelling is also on the rise. Society’s attention spans are shrinking each year and it is important for your story to capture those who may be interested in your business.

In this blog, we will share some tips on how you can create your perfect visual story, where to publish them, and some great examples for you!


Why You Should Use Visual Storytelling With Your Brand 

Typewriter

When you first visit your Facebook account, what do you see? A lot of images and videos!

Within these graphics comes with a story. More and more consumers are now searching for something that can resonate within their lives. People now these days want to feel included with their interests and share their stories with others who also may be interested. This creates networking opportunities and grows your fan base to the next level!


The Trends of Storytelling You Should Know

Infographic Storyteling


How Do I Create Great Stories?

Stories can be powerful. With the growth of social media, society is seeking trust and authenticity within organizations.

But how can you connect with your targeted audience? Read this infographic

Infographic Stories


I Have A Story! Now What?

Now that you’ve sculptured your story, you need to pitch it to your intended audience.

Before you pitch your story, you must strategize the artwork behind it. Ask yourself: “What kind of image will represent my story? Do I want to shoot a video?” 

They say a picture is worth a thousand words. Photos are sort of the “proof” that you’ve done something or seen something. People share millions of photos every day. When those are shared, your story will receive more recognition.

When choosing or taking a PHOTOGRAPH, review these tips.

  • Is this photo authentic?
  • If I was looking at this photo, would I relate to this story?
  • Did I get permission using this photo?
  • Will this photo be shared and capture the attention of the busy individual?
You also might want to create a VIDEO for your story. Here are some things to consider.

  • Create a script for your video. Write down what you want to say and practice in front of a mirror.
  • Choose the location of your video. Remember – does your location relate to the story you are telling?
  • Dress appropriately for the role
  • Keep your video under 3 minutes. Since society has short attention spans, try to keep your video as short as possible.

Types of Platforms to Share Your Story

video camera

Blogging

Blogging continues to be one of the greatest platforms to pitch stories to audiences who may be interested in your business. Though blogs mostly contain words, try to narrate an image to your audience. They then can imagine your story and where you are going. Create your blogs by using WordPressBloggerSquarespaceTumblr, and more! The more photos/videos you post, the more recognition your story will be picked up. 

Social Media Channels 

Within regards to visual storytelling, Instagram continues to climb to the top. A photo or video can capture the attention of your intended audience. Facebook, Twitter, and YouTube are also great tools to create and display your visual story.

Live Video Feed

One of the great things in today’s tech savvy world is using Live Video feed at your finger tips! Facebook, YouTube, and Instagram now lets you broadcast to a wide range of users.

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