Category: Viral Marketing (Page 1 of 2)

EVERYTHING THAT YOU NEED TO KNOW ABOUT SEARCH ENGINE OPTIMIZATION

What is Search Engine Optimization?

Search Engine Optimization, commonly referred to as SEO, is the general practice of increasing quantity and quality of traffic to your business’ website through more direct search engine results. You may be questioning, why exactly is SEO so important? How will SEO benefit my business? The next few sections of this educational article will discuss the importance of SEO and how beneficial it is to include SEO in your marketing efforts. If you still have any further questions or concerns after reading this article, or require general assistance with developing an SEO strategy for your business, contact Pearl Marketing at info@pearlmarketing.com!

Importance of SEO

SEO is extremely important because it can increase traffic to your business’ website by making it easier for online users to find your website through major search engines, like Google. You want your website to be one of the first sites that pops up in the search results after a user types in keywords related to your business and/or industry. If it doesn’t, someone else’s website is showing up and users will likely click on their website and give them business. Users will not scroll through pages and pages of website results to find your business. They want quick results for quick solutions to whatever problem or matter they need help resolving.

How to Develop a SEO Strategy

One of the best ways to help your SEO is to ensure that you are effectively using metadata. Metadata is made up of meta titles, meta descriptions, and keywords. Metadata is input into the backend of the website, normally input by a web developer or whoever is in charge of your website development. It is imperative that metadata is added to each webpage that is a part of your overall website. In other words, if your website has four pages – 1) Home page 2) About Us page 3) Services page 4) Contact Us page – you will want different meta titles, meta descriptions, and keywords associated with all 4 pages.  Let’s break down the components of metadata, shall we!

Meta titles – The title of your webpage. For example, if you are searching for a business on Google, you will see the title in big, blue lettering. Titles are normally the first thing that catches a users eye when searching for something, and it explains the overall subject of the webpage.

Meta descriptions – Meta descriptions are a more in depth glimpse of the content covered on a particular webpage. The descriptions are found underneath the title and page URL. It is important to have a strong meta description for each webpage because users will read them to determine whether your page is worth clicking on to read more. 

Keywords – At Pearl Marketing, we still feel that keywords are important to include in your metadata. It’s important to first understand what keywords people are using to search for the products and services you provide. Think about the words used most in your line of business. Do your research and see what language your competition is using. Then create a list of keywords associated to the words on each webpage of your website and popular words used within your industry. This will allow for your website to be found when users input those keywords into the search bar on search engines, like Google. For example, if you are a hair designer, it would be good to use keywords like “affordable,” “experienced,” “hair designer,” “stylist,” “professional,” “best,” “near me” for your home page.

Website Content

A key aspect to effectively developing your business’ website is to ensure that the content provided is clear to understand, as well as organized and laid out to be generally attractive. Websites that have moving content or chat boxes tend to have a greater amount of traffic because users are highly attracted to engaging content. For SEO purposes, the words and phrases you use within the text of the content on each web page is important because these words and phrases can increase the odds for your website to appear first during a search, rather than another business’ instead. 

 

If your business barely has any metadata or does not have words and phrases related to the metadata within the web pages, then it will most likely appear somewhere far down the search engine line. Studies have shown that most individuals do not click past the first or second pages during a Google search, as they are usually satisfied with the information provided on the first page. Having accurate metadata and relevant text on each web page will help your SEO immensely.

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Creating Effective Content for SEO

If you’ve made it this far, you now know that SEO efforts are absolutely essential in order to improve your business’ rankings and increase brand awareness. There are many SEO tools to help you understand your business’s website from a client’s perspective. For instance, the beginning portion of your website should be clear to understand from any individual’s perspective. If you are selling something, let’s say a water filtration tool, you should have an explanation as to what that is so a client from any background is able to understand what it is.

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The Client’s Perspective

Besides ensuring that the content on your business’s website is clear and concise to understand, it is also important to use forms of tracking to understand the clients perspective. There are SEO/Analytics tools that give you the ability to track website traffic and the amount of times a user spends on an individual webpage from your website. These tools can track where the traffic is coming from and compare the stats to previous months and years. This can help you understand the demographics of your audience better, how well users are finding your website (organic vs paid) and where improvements need to be made.

Keep In Mind…

It is important to keep in mind that SEO efforts are a process, and it will take time to build up a collection of highly engaged users and see a consistent upward trend. It is key to not give up your efforts and remain consistent in updating quantity and quality of content, as well as metadata.

 

Mobile Friendly Sites

Some important things to keep in mind when developing website content is to ensure that you have a web friendly version AND a mobile optimized website. At Pearl Marketing, we always ensure that when we create a website for a client that it is also a mobile optimized site. More than ever, users are engaging with the internet and businesses on their mobile phone, so it is important to cater to this. Having a mobile version also gives on-the-go users the ability to view the content in an efficient manner.

We Are Here To Help!

If you have any questions or concerns on Search Engine Optimization, or if you would like guidance in choosing the right Analytics tools, please feel free to contact us at Pearl Marketing. We have a solid team of experienced marketing consultants that specialize in a wide variety of marketing services. Reach us at 603-732-9070, or email info@pearlmarketing.com

Take Advantage of Pearl Marketing Academy!

Pearl Marketing also has an online academy with four educational courses that are guaranteed to boost your marketing know-how on topics like this one! Our four courses involve Social Media Marketing, Video Marketing, Lead Generation, and Corporate Branding. To view more on the courses that we offer, click HERE: https://www.pearlmarketingacademy.com/, or email academy@pearlmarketing.com with your questions.

Founder & President of Pearl Marketing, Amanda Schneck, Receives Nashua Telegraph’s 40 Under Forty Award!

Pearl Marketing is thrilled to announce the company’s big news this month! Founder and President, Amanda Schneck, is being awarded the Nashua Telegraph 40 Under Forty Award of 2019. This award is to recognize hard working individuals that are local to the Nashua community who go above and beyond in what they do each and every day. An article about award nominations published in the Telegraph back on May 5, 2019 described how the individuals that would be awarded this recognition would be the “future,” 1  the “movers and shakers,” 1  and the “contributing members to driving change and business” 1  in the community.

About Amanda.

Amanda founded Pearl Marketing 5 years ago after 15 years of experience in the corporate marketing realm. Her passion lies in leading strategic marketing planning and implementation for her clients, so their businesses see growth and a return on their marketing investment. She also recently launched a brand new venture called Pearl Marketing Academy, that conveniently and cost effectively empowers business professionals and entrepreneurs of all kinds to take control of their marketing strategy through online, educational courses.

Says Amanda Schneck on winning her award, “I highly value the Nashua, New Hampshire community I was raised in, and I am proud to now be raising my children here as well. Contributing to the economy and the well-being of this place I call home is so important to me, and I strive to do that every day through running a successful business that focuses on helping other local businesses thrive. I am deeply honored to be simply nominated, never mind recognized for this award! I am sincerely grateful.”

Another exciting announcement!

Pearl Marketing is also excited to announce that our Director of Video Production, Matt Gosselin, is also a recipient of the 40 Under Forty Award.  Matt has over 16 years of experience in video production and is the owner of New Hampshire’s award-winning wedding videography company, Fisher Video.

We at Pearl Marketing recognize that we are extremely fortunate to be working with top leaders of our community, says Pearl Marketing employee, Elena Barker. “We have a lot to learn from them every day!”

Awards banquet to be held!

Amanda and Matt will be recognized for their achievement at a special banquet at Rivier University on July 18th. To learn more about the services Amanda’s company, Pearl Marketing, provides local business owners in the Greater Nashua community, visit www.pearlmarketing.com.

Bring your brand to LIFE with Pearl Marketing!

Phone: 603-732-9070 |  Email: info@pearlmarketing.com

1 Pecci, Grace. “Telegraph Taking Nominations for 40 under Forty.” Telegraph Taking Nominations for 40 under Forty | News, Sports, Jobs – The Nashua Telegraph, The Telegraph, 5 May 2019, www.nashuatelegraph.com/news/local-news/2019/05/05/telegraph-taking-nominations-for-40-under-forty/.

What YOU Need to Know About Lead Nurturing Campaigns

What is this “Lead Nurturing” term all about?

Perhaps you’ve heard the term “Lead Generation” and understand that it’s the process of generating leads to your business to ultimately increase sales. In order to increase sales, you have to make the sale by turning the lead into an actual customer. This process refers to the lesser known, yet equally as important, term called “Lead Nurturing.” A lead nurturing process must exist as a part of your lead generation marketing strategy to convert the leads into loyal customers. Lead nurturing campaigns exist to create relationships with potential clients and positively nurture relationships with existing clients. This process drives revenue from a structured database of leads through marketing campaigns. 

What is a Lead Nurturing Campaign?

A lead generation campaign consists of a marketing goal, usually, but not limited to, increasing awareness about a product or service, or a limited time offer or sale. The nurturing part comes into play when the lead has been captured and the business/company follows up in various, strategic ways to pursue the lead to become a customer.

The process of lead nurturing often consists of a landing page that provides relevant content and a call to action, and emails that entice the readers and present the value of what is being campaigned. A lead nurturing process can also be referred to as “drip marketing,” which relates back to the general idea of a funnel system. Through client grouping, personalized messages, and sales strategies, the potential buyer is assisted through each key part of the journey until making a sale through marketing automation. These automations become possible to create through a customer relationship management tool, also known as a CRM (see the end of this blog for more information on CRM tools).

Drip Campaigns and Automations

Email drip campaigns are one of the fundamental aspects involved in lead nurturing. They are important throughout any industry in order to remain in contact with valued clients and interested leads. Planning these campaigns in advance saves time and money for the company and saves time for the lead as well. Preparing campaigns by using marketing automations help information get relayed in a timely and accurate manner, and ensures that you don’t miss an opportunity to convert a lead into a customer. The best part about marketing automations is how personalized the messages provided can be to cater to specific clientele. These personalized messages are also able to be tracked by the distributor as well, which can build overall stronger client relationships.

Campaign Strategies

We are going to describe a campaign strategy to help you understand how these automations can benefit and positively influence your business’ mission. Say you are running an email drip campaign to gain more subscribers to your email newsletter so they can learn more about your services and/products. Your first goal is to get them to sign up and then purchase the products or services you provide. It is best to start with an initial “Thank You” email when the automation flow is triggered and briefly introduce your products or services to the consumer. By thanking the consumer for signing up to receive your newsletters, you have already created a positive and professional relationship with them. Even if they are not introduced to the product or service at the moment, it is still valuable to build a relationship with them so they are able to consider your company in the near future.

The next part of the campaign consists of a second automation that explains the core values of the company and informs the reader about the products and services provided. One of the most important aspects involved with every single automation is to ensure that the content provided is efficient and clear to read. We definitely do not want a client to become confused, or to lose interest in the content provided to them. Make sure that all emails are branded the same.

Lead Nurturing Content

An important element of any successful lead nurturing campaign is to capture the lead with high quality content. This content should be captivating, informative, and relevant to your industry. Provide a free incentive, like a white paper, or a successful case study relating to the progress that your company has made as a whole.

A white paper discusses a major problem within an industry and your company provides the solution within the white paper. Show that your business has the readers overall best interest in mind, which you do! This is referred to as, “Doing more with less”. A case study provides real life examples to potential or already existing clients, which proves that your company represents strong values and is reliable. This relates back to the idea of nurturing, as you are continuing to engage with clients to help them see the value and find the solutions in what you are providing them.

Effective campaigns stand out and give the user something he/she wants!

The rest of the campaign emails should be primarily service or product focused. Continue to explain how your products or services solve the readers problem, but attach limited time offers exclusively to them as the campaign automations move along. This allows for your business to stand out from all of the other companies who are presenting something similar. Showing your products or services to be different without downgrading opposing companies is viewed as positive competition Here’s an example! If you own and operate a mechanic shop that is down the street from an opposing mechanic shop, what will make your business better? Provide a special deal in your campaign, such as “Utilize us for your next inspection and get your next oil change FREE.” This is your opportunity to get those leads to act now through creating a good deal and a sense of urgency.

CRM Tools

A Customer Relationship Management tool, also commonly referred to as CRM, is used to effectively run lead nurturing campaigns similar to what has been previously discussed. A CRM tool allows you to create lists of contacts who will be receiving email automations based upon their interests and past engagements. To find out which CRM tool is best for you, contact Pearl Marketing today at (603) 732-9070. Our team of specialists can assist in developing an effective lead generation campaign and lead nurturing strategy.

Pearl Marketing Online Academy 

Pearl Marketing is excited to introduce one of its newest online tools, Pearl Marketing Academy! Our online academy has engaging courses and seminars that effectively help you learn and understand marketing strategies – no matter what industry you may be in. One of the courses offered, which was developed by our experienced professionals, is entirely on Lead Generation. Some of the other courses offered are Social Media, Video Marketing, and Branding. Each marketing course provides over 90 minutes of in-depth information, delivered through video lessons, tutorials, and supplemental worksheets. Enroll today at https://www.pearlmarketingacademy.com/courses-list/.

Contact Us

Contact us at Pearl Marketing, as we offer a wide variety of services such as consulting, seminars, training, project management, and many more! Check us out on Instagram, Facebook, and LinkedIn. Give us a call as we can assist with all of your marketing needs! Speak to us directly at (603) 732-9070.

The Essential Guide To An Instagram Business Profile

Social Media Advertising

What Is An Instagram Business Profile?

Instagram is a photo and video sharing social networking platform that is wildly popular amongst teenagers and young adults. The older adult demographic usage is continuing to rise on a daily basis, leading it to become one of the most used forms of social media next to YouTube. It is currently one of the most popular forms of social media because of the variety of services it has to offer, especially through the use of an Instagram business profile. This feature allows businesses to create a page specifically for their brand to market their products or services to the world of Instagram, which is continuously growing. Within today’s society, it is practically viable to operate a business profile on Instagram if you own your own business. You may be asking yourself, how on earth are a few hashtags going to boost your sales, expand your clientele, and promote your products or services? That is exactly what we, Pearl Marketing, are here to talk to you about today.

Consumer Habits

Let’s start with consumer habits on Instagram. By being aware of these habits, you are able to cater to the consumer to ensure that they have the best experience possible while visiting your business’s profile. Consumers tend to only spend a few seconds on a business profile before losing interest in what they are viewing, so it is important to ensure that the profile is attractive and organized, all while still being able to get the overall mission of the business across. Consumers like to see varieties of colors as well as moving graphics, which are commonly referred to as gifs. 

Quality of Content

The type of industry the business is being operated in plays an enormous role in how to display content. Research prior to posts to personally cater to followers is a key aspect in operating an Instagram business profile. One of the key aspects of operating an Instagram business profile is to be consistent with how frequent you are posting. You want to keep your followers excited for future content. A profile will not acquire thousands of followers overnight, but will definitely accumulate thousands of followers over time if posts are appealing to the users eye and are being posted often. 

User Attraction

Adding hashtags and locations to posts creates more click traffic on the profile. This increases reach, which is the total number of individuals who can view the content posted. This also increases the number of impressions, which are the number of times that individuals view the content without going out of their way to click on it. Adding hashtags and location tags to posts provide the opportunity to be shown on the public page, or through the search feature using keywords and phrasing. Being shown on the public page will generate an overall greater number of followers. The location tag in particular presents the opportunity for your business’s content to be displayed on a local story, which is a great free advertising through the local community.

Stories and Highlights

One of the easiest ways to organize your business’s profile is by utilizing the highlight feature. Like many other networking services, Instagram has a story feature which leads into the highlight description. A story is a photo or short video that is attached to a specific profile for a maximum of twenty-four hours. Stories are fun and interesting for consumers to view because the content is displayed like a slideshow, rather than having to scroll through a general feed of photos. After creating a story, a business can then decide if they want to pin that story to a highlight section, which is attached to their profile. A highlight on Instagram is a category of pins that consumers will see when they click on your business’s profile. Creative covers can be added to each individual pinned story. A lot of businesses choose a particular graphic to be the cover of the pin to represent what the highlight is about, such as a paw if the story is going to show a variety of dogs. Other businesses sometimes use bright colors to create a comfortable page for the consumer to enjoy and share with friends. Highlights can be categorized and organized into whatever particular order you desire.

Swipe Up Feature

An important tool to utilize on an Instagram business profile is the swipe up feature. When posting a story, you are able to add content attached to that story that a user can engage with when they are prompted to swipe up. A lot of businesses attach landing pages to their websites through this feature that promotes products and services. This can increase revenue over time. Not only is this additional advertising, but it is also beneficial because Instagram records how many consumers actually swipe up. The only catch with the swipe up feature is that a business must be verified, or have at least 10,000 followers. One can submit a verification request through the “Settings” tab and menu on the application directly. Acquiring 10,000 followers may sound impossible, but is quite easy to do if you frequently do collaborations with other companies, follower shout outs, and sales on products or services. It is really important to develop a relationship with the Instagram community. 

Advertise, Advertise, Advertise

Instagram caters to companies by the frequent use of advertisements. When creating an advertisement, you are able to configure who you’d want your target audience to be and how often you want it to be shown in the newsfeed. The best part about advertisements on Instagram is that they are directly linked to Facebook. This is why having joint business accounts on both social networking sites pays off in the long run. Connecting those accounts gives you the opportunity to do more for your business with less action.

Be Creative

As stated previously, an Instagram business profile will not blow up with followers overnight. Building an Instagram account with high quality content takes time, effort, and creativity. One of the main aspects of a business profile is to constantly engage with users, in order for them to like and share your products or services with friends. In our opinion, Instagram is one of the best social media networks to accurately represent your brand with multiple different forms of advertising. For more direction on effective Instagram and other social media practices, consider partnering with an experienced marketing consultant, like Pearl Marketing. We have many ways in which you can contact us:

Speak to us at: (603) 732-9070

We offer a variety of services such as consulting, seminars, training, project management, and many more. Check us out on Instagram, Facebook, and LinkedIn.

 

A New, Simpler Way to Access Google Docs!

Are you someone who uses Google tools like Docs, Sheets, Slides, etc.? Perhaps your team at work shares them to get projects done more efficiently. If so, this blog post is for you! At Pearl Marketing, we certainly use our share of Google Docs & Sheets, so we were thrilled when we learned about the new way to access these features. It’s as simple as typing!

Here’s what you do!

This isn’t something you have to sign up for, or wait to try. You can try this out for yourself as you finish reading this blog post. Simply open up a new tab, and in the browser type doc.new. Hit enter, and voila! (I tested this and you can type doc.new or docs.new and it will still work) You should have a fresh Google Doc pop right up for you to start working away. You can do this with all of the Google tools – sheets.new, slides.newform.new.

Make way for the “new” top-level domain.

For those who might not be certain, a top-level domain, or TDL, is essentially what comes at the very end of the URL after the . (dot). For example, www.pearlmarketing.com (there’s .org, .edu, .gov.net, etc.). It is now time to embrace the .new! The .new TDL will also be a future way for businesses to start marketing products and services to the internet public that are brand new. So, even if you don’t utilize the Google tools mentioned above, you’ll still want to keep tabs on the .new TDL and how it can help you with your marketing efforts.

Your time is precious!

Gone are the days of having to click through steps to get to your Google tools. No longer do you have to click that icon of six squares at the top of your page, click the tool you want, and then click “blank.” There’s a lot less clicking and more typing to get your job DONE. This might seem trivial to some, but in the fast paced world of marketing, we sure are grateful for anything that helps us get down to business faster. Your time is precious, so we wanted to share this bit of news with you so you can use it to your time advantage too!

To receive expert marketing coaching and consulting, and to learn more about all of the marketing services we provide businesses and individuals, contact Pearl Marketing at 603-732-9070, or email info@pearlmarketing.com. Visit our website at www.pearlmarketing.com. Be sure to follow us on Facebook, Instagram, LinkedIn, Twitter, and Youtube!

How to Protect Your Facebook Account Amidst Another Data Breach

Another cyber-attack. Another breach.

You probably have heard in recent news that there has been another Facebook data breach, which has compromised 50 million Facebook users’ information. This latest breach has left people questioning (more than ever) the Facebook company’s intention on protecting its users’ and wondering how safe their private information really is.

What happened?

It’s important to understand what happened. Hackers were able to find a way into the code associated with the “View As” privacy tool, which allows users to see how their profile looks to others viewing their page. This allowed the hackers access to user information.

Were you affected?

As soon as the breach was realized by a team at Facebook, the company responded by logging all compromised users out. In a statement by Facebook CEO, Mark Zuckerberg, the compromised users would receive a message at the top of their newsfeed about the breach.

Has the problem been fixed?

The answer is yes! There has been confirmation that vulnerability with the code has been patched and fixed and those that were compromised are safe to sign back in to their account. The problems, however, have just begun for Facebook, as they must come up with ways to gain the trust back of and assure more security to their users.

Pearl Marketing’s Cyber Safety Recommendations in the wake of this latest breach…

Facebook is so tied in to the fabric of today’s digital marketing world as well as being one of the most popular social media networks. It’s hard to make a decision to stop using Facebook overnight, so as we mull this over and watch the fallout, Pearl Marketing recommends the following safety measures to help protect your Facebook information online.

  1. Change your password!
  • Especially if you know your account was compromised, changing your password is the easiest and “no brainer” option for protecting your account.
  1. Don’t stay logged in to your account.
  • Many people, especially on their phones, choose to stay logged in to their account to make it easier to check their Facebook notifications when they’d like. In other words, they don’t want to deal with the hassle of logging in and out, so they stay logged in 24/7. Don’t do this to give yourself a little more protection. Take the time to log in and out.
  1. Activate Two-Factor Authentication
  • This is another layer of security that will help thwart hackers to your account and will keep you better informed about something fishy going on with your account.

To receive expert marketing coaching and consulting that will help guide you in the best reaction & approach to matters like these and all things marketing, contact Pearl Marketing at 603-732-9070, or email info@pearlmarketing.com. Visit our website at www.pearlmarketing.com.

What You Need to Know About the Google SSL Certificate Mandate

What you need to know…

We all want to make sure that the information we put out on the internet is secure, and we want to make sure the websites we visit and engage with are secure as well. Most websites today are transactional and store credit/debit card information and log in information. For these purposes, an SSL certificate, otherwise known as Secure Sockets Layer, has become mandatory for all websites. For a website to function properly, the web browser and server must communicate, and the SSL certificate allows encryption for each website session so any information remains secure and protected.

You may have already seen the effects of a mandate that Google implemented at the end of 2017 and has been following through with throughout 2018. This mandate requires all websites beginning with “http://” to have an SSL certificate or they will essentially be flagged. The effect of this is that when you visit a website and it doesn’t have an SSL certificate, a “not secure” will be displayed in the browser to the left of the url warning web visitors. It has also been reported that not having an SSL certificate will negatively affect a website’s SEO (search engine optimization) ranking.

In conclusion, if you want your website to remain secure and to keep information private and safe, then get that SSL certificate. If you want to avoid the threat of hackers and an SEO penalty from Google, then get that SSL certificate. If you want visitors to your website to keep returning and engaging with your brand, and if you want them to feel secure on your website and to see your website as credible, then get that SSL certificate! Don’t delay as this mandate is in full effect. Here’s to a safe and secure digital world!

To receive more expert guidance on your online presence or business/product marketing, contact Pearl Marketing at 603-732-9070. Email info@pearlmarketing.com. Visit www.pearlmarketing.com.

Strategic SEO Marketing | Pearl Marketing Design

The world of digital marketing is continually shifting, learn how your company can improve their platform visibility through SEO.

What is SEO?

Search Engine Optimization is the basic activity that increases your company’s ranking within search engines. Mostly commonly known search engine is Google, which displays links to pages that receive credible authority by analyzing the number and quality of links from other web pages.

In simpler terms. Google presents the most qualified searches first.

My content is resourceful and relevant to the services/products we sell, but we still are not ranked number one. Why?

Google doesn’t give out participation trophies. You have to earn your right to be at the top.

And that’s where proper utilization of SEO is necessary when trying to rank your website within the first few results. This means that having experts use the right tools to achieve high search rankings.

Who should manage my company’s SEO?

There are many options including hiring a marketing consultant, using a marketing agency, or utilizing your marketing department. There are also SEO companies that specifically specialize in the craft of search engine rankings.

Can’t I just use Google Analytics?

Google Analytics is powerful tool for increasing search rankings. When used to its maximum potential, it can increase your company’s traffic and ultimately convert clicks into actions.

Google’s ranking algorithms are the magic behind what companies have the best chance for audience views. The two most famous algorithms are Panda and Penguin. The animal theme stemmed from creator Navneet Panda who actually created Panda first in 2011. In brief, Panda reduces the number of low-quality sites appearing at the the top of Google’s results whereas Penguin focuses on the backlink profile of your site in real time.

Search Engine Optimization

Do I really need someone to managing my SEO?

Before Google’s ranking algorithms, there was a possibility of almost anyone being able to create relevant content for consumers and potentially coming out on top. Now, it is much more difficult to do so without a professional. It is important to not only create great content to get people to link your pages, but also show Google that your pages are interesting and authoritative.

Who should I contact?

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company’s search rankings!

Why Hire a Marketing Consultant | Pearl Marketing Design

If you have stumbled upon this article, you might be deciding whether your business should invest in hiring an independent marketing consultant. There are many different factors that contribute to whether a company should hire a contract marketing agency to help evolve their marketing strategies. In a competitive online world of getting your brand recognized, sometimes help from a specialist might be the best option. Here are 5 advantages to hiring a marketing consultant.

If you have no marketing team or want to strengthen your current marketing team.

Marketing consultants are great resources for those who currently have no marketing strategy and are not currently looking to build out a team within the company. On the other hand, if you think your marketing team is losing a sense of direction, hiring a marketing agency could be a great solution. Often times agencies can provide unique insights and ideas that the team can run with. This can add a huge rate of return directly to your company and marketing team.

No fear of losing staff mid-way through projects.

Marketing consultants are hired on a contract basis, so there is no fear about losing staff throughout the year. Losing a member of a team during important projects or right before a large event, could take a massive toll on your company’s future financial health and success. Hiring a marketing consultant can take the edge off of that worry due to the contract they sign, agreeing to be committed to your business for a certain amount of time. This also allows your company to be flexible and decide after the contract ends whether you might want to build your own marketing team instead.

No on-board training.

Marketing professionals can immediately give you advice and tend to have experience in many industries. This will save on time and cost that a new marketing hire would have to go through with their on boarding training. The advantage to this cost savings can go directly back into areas of your marketing needs such as website development, promotional content, and other projects your consultant might recommend.

Team of experts costs less than you think.

You would think that a team of marketing professionals would induce costly expenses. Marketing agencies are formed as a team of strong professionals who have 10+ years of experience in various industries. The cost of hiring a marketing agency to place you with one of their advanced consultants will almost always cost less than hiring a whole team. This is especially important if your company is just starting to build upon their marketing developments.

Ability to ‘Shop Around’ to find the right fit. 

Every marketing consultant has a different expertise, this allows your company to research and meet with whomever could be the best fit. When researching various agencies it is important to ask yourself some questions. Does this firm’s functionality match the unmet needs we have? Is the price range flexible and can meet your company’s budget? What efficiencies are you looking for and do you think the team/consultant is the right fit to work with your company? Do you need local knowledge or a consultant that strictly specializes in one field? All of the questions answered can lead you to the best consultant to form your marketing strategy.

Marketing consultants bring a lot of knowledge to companies who need more focus. Sometimes a company might need an external perspective to figure out how to improve their marketing strategy. And in some cases, companies might have too many ideas in which they ultimately spread themselves too thin. A marketing consultant can use their expertise to ultimately determine which ideas to put into action for your company for maximum brand recognition. If you or your company identifies with one or more of these statements above, meeting with a marketing consultant could be the next step.

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company!

6 Ways to Implement an Effective Marketing Strategy | Pearl Marketing Design

With summer just around the corner, there is a strong likelihood that many of your clients will be taking extended vacations with their families. This might allow you more “free time” to focus on other areas of your business development. One area in particular, is the overall development of generating leads to your company.

Many companies have a documented marketing plan that is set up by their marketing department or by a contracted hire. It outlines the details of future marketing endeavors and the progression of business growth versus the rate of return over time.

The cost of this document to be produced can be pricey for a small company, especially if the company is not proactive about pursuing the marketing recommendations produced in this lengthy document. All small companies should take these simple initiatives to create a solid foundation for developing an effective marketing strategy.

Here are six ways to effectively implement a marketing strategy for your company.

1. Set up realistic expectations and a detailed timeline.

Remember that good marketing is constantly adapting and changing to a clients’ desires. Blue Kite marketing tells companies that it normally takes 6-12 months before they start to see a return on their marketing efforts. It does take a certain amount of time and effort to see your marketing efforts grow from the foundation you had set up for it. Make sure that your team is on the same page in terms of understanding the time it will take to reach these marketing goals.

Your current marketing strategy should have a detailed project timeline. This will help employees understand when certain tasks need to be done and overall organize various aspects of developing your company’s marketing means. For example, many companies find it helpful to have a content calendar which has specific dates and times to release social media posts. You can also use project management software to make this tasks easier. There are a wide range of them and great ones for for small businesses so they don’t have to shell out huge bucks.

2. Have a clear end goal.

Where do you want to see your business a year from now? A month from now, or even by the end of this week? Having goals sets up a direction for yourself and your company to work towards completing these objectives. Use SMART Goals to help you create attainable objectives for your inbound marketing strategy. Have sensible expectations, measurable efforts, achievable plans, realistic objectives, and lastly time specific goals to keep you motivated.

3. Set up mobile marketing campaigns.

There are many options to implement mobile marketing applications, and this has been one of the most important tools a company can have for their marketing efforts. These applications can help companies learn how to gain popularity in search rankings which can translate into lead generation. This can help them locate qualified mobile users and build relevant context driven content. With more than 77% of people owning smartphones in the U.S. it is vitally important implement these mobile campaigns in order to develop your customer relationships.

4. Continually monitor your progress.

You can’t modify your marketing strategy to become more effective unless someone is properly monitoring aspects like campaigns and outreach calls. Communicate this plan with your team to help them understand the role they play in the implementation efforts.

Another helpful tip is to set up a dashboard for tracking success. A measurement dashboard is beneficial in keeping up with key metrics throughout your campaigns. You must track the number of leads and sales generated from your efforts in order to track your increased revenue. Tracking KPIs are also important which can include email sign ups, eBook downloads and webinars. Once all of this is set up, it should be easy to plug in the necessary information and complete monthly check ins.

5. Execute precise competitor analysis.

Tracking competitors is vital in knowing your progress in terms of your industry growth. Looking at core competitor’s marketing strengths whether its their website or campaigns, can help you determine what your company should be capitalizing its marketing resources on. Using systems like SEMrush can be expensive but help with competitor research for online marketing. The purpose of the competitive analysis is to determine the strengths and weaknesses of competitors within your market. Use the competition’s strengths to learn from and exploit any weaknesses that can be used to disrupt the product life cycle.

6. Build the right team or hire an outsourced marketing vendor.

Know approximately how many people to hire for your team. Many small companies struggle in determining whether they should hire a freelancer or if they can monitor it with a part-time role.

Think about hiring an outsourced marketing vendor like an agency if you are seeking expert advice. Generally these agencies have multiple employees who are all experts in marketing advice and can dedicate time to various specialties of what your company needs in their marketing goals.

At Pearl, we help you increase the quality of traffic to your website through organic searches (some refer to this as Google searches). Contact our company today at www.pearlmarketingdesign.com to learn how we can can help you.

Pearl Marketing Design

 

 

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