PEARL BLOG

Say Goodbye to Google+

Revamping Your Social Media Marketing Strategy After Google+

Google recently announced that it will be closing down its consumer version of Google+, set to take effect April 2019. If you employed Google+ as your social media marketing strategy, you might be wondering… Now What? Rest assured, Pearl Marketing has several ways you can redirect your social media marketing strategy to boost your online presence.

What’s Happening to Google+?

Google’s decision to shut down Google+ occurred after reports of data breaches that exposed user’s information to unauthorized parties. In addition to the data breaches, the number of users engaging on the platform was relatively low. If you did utilize Google+ however, you will have the opportunity to export and save information from your Google+ account through Google Takeout.

What Should I Do Now?

Now that you have the data from your Google+ account, you might be looking for ways to utilize this information on a different channel. Or, perhaps you are left to shift your focus from Google+ to another social networking site. Luckily, there are several social media platforms that are flourishing with active users looking for engaging content to interact with.

Maximize Your Social Media Strategy

As a result of low engagement on Google+, you likely weren’t receiving the best social media potential for your brand. Instead, you will want to refocus your attention on a platform that has active users who will be more apt to read your content, and in turn, like, comment and share your posts.

The more people that reference your brand and cite the information you have published, the better your search engine optimization (SEO) will be. Improving your SEO is crucial, as it allows your website and social media pages to appear at the top of users’ Google searches.

Search Engine Optimization

Improve Search Engine Optimization

Google rates its search engine rankings based off of metadata, bounce rate, and levels of engagement. When users spend time reading your content for example, it reduces your bounce rate, indicating that people are viewing pages on your website for longer periods of time. This prioritizes your content, placing it higher in search engine results, which increases the probability of having your content viewed by others. The more people viewing and discussing your content, the better!

Creating content that is enticing will assist in this process, prompting high levels of engagement from eye-catching posts. You can achieve this best with visual content that grabs the audience’s attention through images or video.

YouTube is a video-sharing network owned by Google that houses a thriving community of content creators. Publishing videos to your YouTube channel is an effective way to capture your audience’s attention quickly. These videos can also be linked to your other social media sites, such as Facebook and Twitter. This will increase your online exposure, by driving traffic to your website and social media.

Need More Assistance?

Pearl Marketing can help you strengthen your social media marketing strategy! If you are interested in setting up a consultation, call us at (603) 732-9070, email info@pearlmarketing.com, or visit us at https://www.pearlmarketing.com. Don’t forget to check us out on Facebook, Twitter, Instagram, LinkedIn, and YouTube

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