Have you noticed the growth in video marketing? Are you constantly bombarded with live video feeds on your social media accounts?
With brands constantly using videos to target their audience, visual storytelling is also on the rise. Society’s attention spans are shrinking each year and it is important for your story to capture those who may be interested in your business.
In this blog, we will share some tips on how you can create your perfect visual story, where to publish them, and some great examples for you!
Why You Should Use Visual Storytelling With Your Brand
When you first visit your Facebook account, what do you see? A lot of images and videos!
Within these graphics comes with a story. More and more consumers are now searching for something that can resonate within their lives. People now these days want to feel included with their interests and share their stories with others who also may be interested. This creates networking opportunities and grows your fan base to the next level!
The Trends of Storytelling You Should Know
How Do I Create Great Stories?
Stories can be powerful. With the growth of social media, society is seeking trust and authenticity within organizations.
But how can you connect with your targeted audience? Read this infographic
I Have A Story! Now What?
Now that you’ve sculptured your story, you need to pitch it to your intended audience.
Before you pitch your story, you must strategize the artwork behind it. Ask yourself: “What kind of image will represent my story? Do I want to shoot a video?”
They say a picture is worth a thousand words. Photos are sort of the “proof” that you’ve done something or seen something. People share millions of photos every day. When those are shared, your story will receive more recognition.
When choosing or taking a PHOTOGRAPH, review these tips.
- Is this photo authentic?
- If I was looking at this photo, would I relate to this story?
- Did I get permission using this photo?
- Will this photo be shared and capture the attention of the busy individual?
- Create a script for your video. Write down what you want to say and practice in front of a mirror.
- Choose the location of your video. Remember – does your location relate to the story you are telling?
- Dress appropriately for the role
- Keep your video under 3 minutes. Since society has short attention spans, try to keep your video as short as possible.
Types of Platforms to Share Your Story
Blogging continues to be one of the greatest platforms to pitch stories to audiences who may be interested in your business. Though blogs mostly contain words, try to narrate an image to your audience. They then can imagine your story and where you are going. Create your blogs by using WordPress, Blogger, Squarespace, Tumblr, and more! The more photos/videos you post, the more recognition your story will be picked up.
Social Media Channels
Within regards to visual storytelling, Instagram continues to climb to the top. A photo or video can capture the attention of your intended audience. Facebook, Twitter, and YouTube are also great tools to create and display your visual story.
Live Video Feed
One of the great things in today’s tech savvy world is using Live Video feed at your finger tips! Facebook, YouTube, and Instagram now lets you broadcast to a wide range of users.