PEARL BLOG

Live Video is Dominating the Internet! Here’s How to Use It.

Live Video has continued to rise, and shows no signs of slowing down. The use of live video in content marketing was once thought to be a novelty act used by quirky or niche brands. Those days are long gone, as the way in which brands interact with their audience continues to evolve. It has […]

Here’s How You GROW WITH GOOGLE!

FREE Educational Seminar to Grow Your Business! Pearl Marketing has some very exciting news to share with you! We’re teaming up with Google and the Greater Nashua Chamber of Commerce to host a FREE half-day seminar event! This “Grow With Google” Seminar will have three highly trained and experienced speakers touching upon different topics relating […]

EVERYTHING THAT YOU NEED TO KNOW ABOUT SEARCH ENGINE OPTIMIZATION

What is Search Engine Optimization? Search Engine Optimization, commonly referred to as SEO, is the general practice of increasing quantity and quality of traffic to your business’ website through more direct search engine results. You may be questioning, why exactly is SEO so important? How will SEO benefit my business? The next few sections of […]

Digital Marketing Strategist

Founder & President of Pearl Marketing, Amanda Schneck, Receives Nashua Telegraph’s 40 Under Forty Award!

Pearl Marketing is thrilled to announce the company’s big news this month! Founder and President, Amanda Schneck, is being awarded the Nashua Telegraph 40 Under Forty Award of 2019. This award is to recognize hard working individuals that are local to the Nashua community who go above and beyond in what they do each and […]

What YOU Need to Know About Lead Nurturing Campaigns

What is this “Lead Nurturing” term all about? Perhaps you’ve heard the term “Lead Generation” and understand that it’s the process of generating leads to your business to ultimately increase sales. In order to increase sales, you have to make the sale by turning the lead into an actual customer. This process refers to the […]

The Essential Guide To An Instagram Business Profile

What Is An Instagram Business Profile? Instagram is a photo and video sharing social networking platform that is wildly popular amongst teenagers and young adults. The older adult demographic usage is continuing to rise on a daily basis, leading it to become one of the most used forms of social media next to YouTube. It […]

5 Reasons to Value and Partner With A Marketing Company

5 Reasons to Value and Partner With A Marketing Company Whether you own a big business or small, hiring a marketing company is an investment that will produce long-term results. Marketing experts are equipped with the knowledge and experience to recognize a business’s marketing needs so that they can provide the resources and software that […]

Facebook Ads or Boosted Posts? Choosing the Right Strategy For Your Business.

Facebook Ads vs Boosted Posts. Choosing a Facebook advertising strategy that fits your business. For businesses, Facebook has provided a network for consumers to discover brands they would have never known existed. Home to over a billion active users, you might be wondering how to sift through all of the noise to let your brand be […]

5 Tips For Reaching The iGeneration

5 Tips For Reaching The iGeneration Generation Z is a force to be reckoned with. This demographic, consisting of anyone born after 1996, has a powerful influence on the way brands are marketing their businesses. Unlike millennials and generations before, Generation Z was born into the digital age, where life without the internet and e-commerce […]