The City of Nashua collaborated with Pearl Marketing to design and develop a marketing campaign for their newly created Gate City Trolley. The goal of the campaign was to attract visitors to its downtown parking garages and businesses by providing convenient and free transportation up and down Main St. Pearl Marketing created a new logo and designed marketing collateral, which included mailers that went out to 6,000 homes, posters, and garage maps. The campaign also included a video to use on the City’s website and social media. The marketing efforts increased ridership from an average of 10 riders per night to 100 riders per night. The City also saw a 62% increase in website traffic coming from targeted pay per click campaigns.