Tag: content

Live Video is Dominating the Internet! Here’s How to Use It.

Live Video has continued to rise, and shows no signs of slowing down.

The use of live video in content marketing was once thought to be a novelty act used by quirky or niche brands. Those days are long gone, as the way in which brands interact with their audience continues to evolve.

It has been estimated by the Digital Information World that almost 14% of all traffic on the internet will be occupied by live video by early 2021. As every social media outlet continues to follow the YouTube and Facebook models of supporting live streams, this upcoming year you can expect the use of streaming to explode in popularity for businesses of any and every kind.

Live Video is Becoming a Must Have in Any Effective Marketing Strategy.

When scouring the internet for opinions of live video, numbers found from credible sources like New York Magazine and LiveStream.com are especially staggering.

While standard social media posting and marketing practices such as blogs (like the one you are reading now) have cemented their place as key and worthwhile marketing initiatives for years to come, the call for more live video could not be any more clear from consumers.

Percentages like 100% – or 80% of consumers reporting they enjoy live video over text are too enticing to ignore. Neglecting video in your marketing package equals less of your audience becoming customers.

Brands Are Already Using Live Video to Their Advantage.

A blueprint for successful live video is already forming, and right in line with the social media era, it lends itself to those willing to go for it and take risks.

Brands are often afraid to do something that isn’t polished and perfected. With live video, you have to ditch those instincts. Having a plan is still important, as we can’t just wing it, but the willingness to simply ask your followers questions, listen, and respond, is what creates the best live video.

People will always value a genuine two way exchange, and to create that back and forth, there just isn’t the time to always be editing down and perfecting your response. Polished video will always have a huge space in marketing, but the ability to answer quickly and immediately can bring you more customers in an age where attention spans continue to shrink.

How to Use Live Video With Your Business:

There are tons of platforms offering live video, and those who aren’t will be soon. Facebook is a place where the majority of business still do the bulk of their posting, so Facebook Live is a great place to start.

As Facebook saw more and more consumers leaving for more video friendly options, they quickly pivoted their brand model towards becoming a leader in video friendly social media.

Since then, they have already built a base of over 2 million people who consistently watch video on their site. Plus, they make it incredibly easy for businesses to post videos, or “go live”.

What are some live video ideas that work?

Something consumers love to see is a behind the scenes look at your business. It helps them learn who you really are, makes you more relatable, and creates a strong feeling of trust with your brand.

Sharing day to day activities and interviewing employees, or trusted customers, is the perfect place to start.

In addition to that, you can easily recycle blog content into great informative videos.

For example, if you had a blog post that drove a ton of traffic months ago, but has steadily decreased in weekly views as it gets buried behind new content, you can go live with the same topic and spike that traffic again with half the work.

Live video is rapidly taking over the internet. Using its easy functionality to your advantage can only help make your business even stronger.

Interested? Pearl Marketing is Here to Help!

If you have any questions or concerns in regards to video content and implementing live video into your social media marketing strategy, contact Pearl Marketing. We have a solid team of experienced marketing consultants that specialize in a wide variety of marketing services. Reach us at 603-732-9070, or email info@pearlmarketing.com

Take Advantage of our Pearl Marketing Academy!

Pearl Marketing also has an online academy with four educational courses that are guaranteed to boost your marketing know-how on topics like this and more! Our four courses involve Social Media Marketing, Video Marketing, Lead Generation, and Corporate Branding. To view more on the courses that we offer, click HERE: https://www.pearlmarketingacademy.com/, or email academy@pearlmarketing.com with your questions.

EVERYTHING THAT YOU NEED TO KNOW ABOUT SEARCH ENGINE OPTIMIZATION

What is Search Engine Optimization?

Search Engine Optimization, commonly referred to as SEO, is the general practice of increasing quantity and quality of traffic to your business’ website through more direct search engine results. You may be questioning, why exactly is SEO so important? How will SEO benefit my business? The next few sections of this educational article will discuss the importance of SEO and how beneficial it is to include SEO in your marketing efforts. If you still have any further questions or concerns after reading this article, or require general assistance with developing an SEO strategy for your business, contact Pearl Marketing at info@pearlmarketing.com!

Importance of SEO

SEO is extremely important because it can increase traffic to your business’ website by making it easier for online users to find your website through major search engines, like Google. You want your website to be one of the first sites that pops up in the search results after a user types in keywords related to your business and/or industry. If it doesn’t, someone else’s website is showing up and users will likely click on their website and give them business. Users will not scroll through pages and pages of website results to find your business. They want quick results for quick solutions to whatever problem or matter they need help resolving.

How to Develop a SEO Strategy

One of the best ways to help your SEO is to ensure that you are effectively using metadata. Metadata is made up of meta titles, meta descriptions, and keywords. Metadata is input into the backend of the website, normally input by a web developer or whoever is in charge of your website development. It is imperative that metadata is added to each webpage that is a part of your overall website. In other words, if your website has four pages – 1) Home page 2) About Us page 3) Services page 4) Contact Us page – you will want different meta titles, meta descriptions, and keywords associated with all 4 pages.  Let’s break down the components of metadata, shall we!

Meta titles – The title of your webpage. For example, if you are searching for a business on Google, you will see the title in big, blue lettering. Titles are normally the first thing that catches a users eye when searching for something, and it explains the overall subject of the webpage.

Meta descriptions – Meta descriptions are a more in depth glimpse of the content covered on a particular webpage. The descriptions are found underneath the title and page URL. It is important to have a strong meta description for each webpage because users will read them to determine whether your page is worth clicking on to read more. 

Keywords – At Pearl Marketing, we still feel that keywords are important to include in your metadata. It’s important to first understand what keywords people are using to search for the products and services you provide. Think about the words used most in your line of business. Do your research and see what language your competition is using. Then create a list of keywords associated to the words on each webpage of your website and popular words used within your industry. This will allow for your website to be found when users input those keywords into the search bar on search engines, like Google. For example, if you are a hair designer, it would be good to use keywords like “affordable,” “experienced,” “hair designer,” “stylist,” “professional,” “best,” “near me” for your home page.

Website Content

A key aspect to effectively developing your business’ website is to ensure that the content provided is clear to understand, as well as organized and laid out to be generally attractive. Websites that have moving content or chat boxes tend to have a greater amount of traffic because users are highly attracted to engaging content. For SEO purposes, the words and phrases you use within the text of the content on each web page is important because these words and phrases can increase the odds for your website to appear first during a search, rather than another business’ instead. 

 

If your business barely has any metadata or does not have words and phrases related to the metadata within the web pages, then it will most likely appear somewhere far down the search engine line. Studies have shown that most individuals do not click past the first or second pages during a Google search, as they are usually satisfied with the information provided on the first page. Having accurate metadata and relevant text on each web page will help your SEO immensely.

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Creating Effective Content for SEO

If you’ve made it this far, you now know that SEO efforts are absolutely essential in order to improve your business’ rankings and increase brand awareness. There are many SEO tools to help you understand your business’s website from a client’s perspective. For instance, the beginning portion of your website should be clear to understand from any individual’s perspective. If you are selling something, let’s say a water filtration tool, you should have an explanation as to what that is so a client from any background is able to understand what it is.

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The Client’s Perspective

Besides ensuring that the content on your business’s website is clear and concise to understand, it is also important to use forms of tracking to understand the clients perspective. There are SEO/Analytics tools that give you the ability to track website traffic and the amount of times a user spends on an individual webpage from your website. These tools can track where the traffic is coming from and compare the stats to previous months and years. This can help you understand the demographics of your audience better, how well users are finding your website (organic vs paid) and where improvements need to be made.

Keep In Mind…

It is important to keep in mind that SEO efforts are a process, and it will take time to build up a collection of highly engaged users and see a consistent upward trend. It is key to not give up your efforts and remain consistent in updating quantity and quality of content, as well as metadata.

 

Mobile Friendly Sites

Some important things to keep in mind when developing website content is to ensure that you have a web friendly version AND a mobile optimized website. At Pearl Marketing, we always ensure that when we create a website for a client that it is also a mobile optimized site. More than ever, users are engaging with the internet and businesses on their mobile phone, so it is important to cater to this. Having a mobile version also gives on-the-go users the ability to view the content in an efficient manner.

We Are Here To Help!

If you have any questions or concerns on Search Engine Optimization, or if you would like guidance in choosing the right Analytics tools, please feel free to contact us at Pearl Marketing. We have a solid team of experienced marketing consultants that specialize in a wide variety of marketing services. Reach us at 603-732-9070, or email info@pearlmarketing.com

Take Advantage of Pearl Marketing Academy!

Pearl Marketing also has an online academy with four educational courses that are guaranteed to boost your marketing know-how on topics like this one! Our four courses involve Social Media Marketing, Video Marketing, Lead Generation, and Corporate Branding. To view more on the courses that we offer, click HERE: https://www.pearlmarketingacademy.com/, or email academy@pearlmarketing.com with your questions.

The Essential Guide To An Instagram Business Profile

Social Media Advertising

What Is An Instagram Business Profile?

Instagram is a photo and video sharing social networking platform that is wildly popular amongst teenagers and young adults. The older adult demographic usage is continuing to rise on a daily basis, leading it to become one of the most used forms of social media next to YouTube. It is currently one of the most popular forms of social media because of the variety of services it has to offer, especially through the use of an Instagram business profile. This feature allows businesses to create a page specifically for their brand to market their products or services to the world of Instagram, which is continuously growing. Within today’s society, it is practically viable to operate a business profile on Instagram if you own your own business. You may be asking yourself, how on earth are a few hashtags going to boost your sales, expand your clientele, and promote your products or services? That is exactly what we, Pearl Marketing, are here to talk to you about today.

Consumer Habits

Let’s start with consumer habits on Instagram. By being aware of these habits, you are able to cater to the consumer to ensure that they have the best experience possible while visiting your business’s profile. Consumers tend to only spend a few seconds on a business profile before losing interest in what they are viewing, so it is important to ensure that the profile is attractive and organized, all while still being able to get the overall mission of the business across. Consumers like to see varieties of colors as well as moving graphics, which are commonly referred to as gifs. 

Quality of Content

The type of industry the business is being operated in plays an enormous role in how to display content. Research prior to posts to personally cater to followers is a key aspect in operating an Instagram business profile. One of the key aspects of operating an Instagram business profile is to be consistent with how frequent you are posting. You want to keep your followers excited for future content. A profile will not acquire thousands of followers overnight, but will definitely accumulate thousands of followers over time if posts are appealing to the users eye and are being posted often. 

User Attraction

Adding hashtags and locations to posts creates more click traffic on the profile. This increases reach, which is the total number of individuals who can view the content posted. This also increases the number of impressions, which are the number of times that individuals view the content without going out of their way to click on it. Adding hashtags and location tags to posts provide the opportunity to be shown on the public page, or through the search feature using keywords and phrasing. Being shown on the public page will generate an overall greater number of followers. The location tag in particular presents the opportunity for your business’s content to be displayed on a local story, which is a great free advertising through the local community.

Stories and Highlights

One of the easiest ways to organize your business’s profile is by utilizing the highlight feature. Like many other networking services, Instagram has a story feature which leads into the highlight description. A story is a photo or short video that is attached to a specific profile for a maximum of twenty-four hours. Stories are fun and interesting for consumers to view because the content is displayed like a slideshow, rather than having to scroll through a general feed of photos. After creating a story, a business can then decide if they want to pin that story to a highlight section, which is attached to their profile. A highlight on Instagram is a category of pins that consumers will see when they click on your business’s profile. Creative covers can be added to each individual pinned story. A lot of businesses choose a particular graphic to be the cover of the pin to represent what the highlight is about, such as a paw if the story is going to show a variety of dogs. Other businesses sometimes use bright colors to create a comfortable page for the consumer to enjoy and share with friends. Highlights can be categorized and organized into whatever particular order you desire.

Swipe Up Feature

An important tool to utilize on an Instagram business profile is the swipe up feature. When posting a story, you are able to add content attached to that story that a user can engage with when they are prompted to swipe up. A lot of businesses attach landing pages to their websites through this feature that promotes products and services. This can increase revenue over time. Not only is this additional advertising, but it is also beneficial because Instagram records how many consumers actually swipe up. The only catch with the swipe up feature is that a business must be verified, or have at least 10,000 followers. One can submit a verification request through the “Settings” tab and menu on the application directly. Acquiring 10,000 followers may sound impossible, but is quite easy to do if you frequently do collaborations with other companies, follower shout outs, and sales on products or services. It is really important to develop a relationship with the Instagram community. 

Advertise, Advertise, Advertise

Instagram caters to companies by the frequent use of advertisements. When creating an advertisement, you are able to configure who you’d want your target audience to be and how often you want it to be shown in the newsfeed. The best part about advertisements on Instagram is that they are directly linked to Facebook. This is why having joint business accounts on both social networking sites pays off in the long run. Connecting those accounts gives you the opportunity to do more for your business with less action.

Be Creative

As stated previously, an Instagram business profile will not blow up with followers overnight. Building an Instagram account with high quality content takes time, effort, and creativity. One of the main aspects of a business profile is to constantly engage with users, in order for them to like and share your products or services with friends. In our opinion, Instagram is one of the best social media networks to accurately represent your brand with multiple different forms of advertising. For more direction on effective Instagram and other social media practices, consider partnering with an experienced marketing consultant, like Pearl Marketing. We have many ways in which you can contact us:

Speak to us at: (603) 732-9070

We offer a variety of services such as consulting, seminars, training, project management, and many more. Check us out on Instagram, Facebook, and LinkedIn.

 

Facebook Ads or Boosted Posts? Choosing the Right Strategy For Your Business.

Facebook Ads vs Boosted Posts.

Choosing a Facebook advertising strategy that fits your business.

For businesses, Facebook has provided a network for consumers to discover brands they would have never known existed. Home to over a billion active users, you might be wondering how to sift through all of the noise to let your brand be heard. That’s where Facebook advertising becomes an essential component of a marketer’s toolbox.

With several available options for advertising on Facebook, it can seem like a daunting task for business professionals to initially launch a Facebook campaign. You might have even contemplated if paid Facebook advertising will truly be an effective marketing approach for your business. If this sounds like you, here are some tips to getting started on successfully managing Facebook Ads!

What is the difference between Boosting Posts and creating a Facebook Ad?

Boosted Posts.

Boosting a Facebook post is when you pay Facebook to sponsor your content to reach more users. With boosted Facebook posts, you simply select a target audience and the amount of money you are willing to spend during a selected period of time, and Facebook presents your post based on these factors. This strategy is a practical way to increase your posts reach, or the number of people viewing your content, yet it does not provide you with many targeting options. Boosting posts is a quick and easy way to advertise, but if you have a specific marketing goal, such as increasing page likes, then creating a Facebook Ad in Ads Manager is a more effective approach.

Facebook Ads Manager. 

Facebook Ads that are created in Ads Manager have more options you can customize. Unlike boosted posts, Ads Manager allows you to create campaigns that deliver specific outcomes. If the goal of your ad is to drive traffic to your website or get users to install your mobile app, Facebook Ads Manager will perform based on these objectives.

With Ads Manager you can select a target audience based off of their location, interests, and age, as well as where your ad will be placed, such as on Facebook Messenger or Instagram (owned by Facebook). Once you have customized these options, Facebook provides a projection of how well your ad will do based off of these details so that you can ensure that you are maximizing a strategy that suits your business’s needs.

You can also create several different posts within the same campaign, which is beneficial for analyzing how one post outperforms a similar post with different text and image.

Depending on your marketing objective, you will customize the features of your ad that supports your business’s goals. The more specific you get, the better!

Which advertising method is better for my business?

Boosted posts are quick and easy. 

Perhaps you want to quickly run an ad that increases engagement and brand awareness; boosting a post is an effective marketing strategy. If you have an existing post that is performing well, boosting an organic post is also an effective strategy in comparison to creating a completely new ad in Facebook Ads Manager.

Facebook Ads are more customizable.

If your goal is to create a campaign that will be delivered to a distinctive group of consumers with a set of similar interests to achieve a marketing objective, then Facebook Ads will work best for your business. Facebook will guide you along the way so that you can maximize your budget to produce measurable results. The key is to equip yourself with the knowledge of who your target audience is and the type of content they are attracted to. A sound social media strategy will assist in this process.

You can create your own social media strategy to attain new and existing customers with the proper training from Pearl Marketing Academy. Sign up for the Social Media Course and start forming a strategy that will enhance your brand!

Why should I implement a paid Facebook advertising strategy?

Get your brand noticed.

Creating appealing content to distribute on social media helps you convey your brand’s messages to your audience so that they can better understand what your business has to offer. Getting to the point where you have a loyal following takes time, however. The first month you create a social media page, you most likely aren’t going to gain thousands of followers.

Yet you still need to maintain your business to generate consistent revenue. This is where paid advertising on Facebook and Instagram becomes a useful tool for getting your brand recognized. It presents your content directly to target user’s newsfeeds so that you do not have to rely solely on users finding your posts on their own. Consumers are increasingly turning to social media to try new brands and through sponsored content, they are being connected with brands who meet their demands… and this could be YOU!

Calculate measurable results. 

Facebook Ads will also allow you to track the performance of your ads so that you can measure conversion rates to calculate the return on your investment.

How can I get the most out of my marketing budget from Facebook Ads?

Create quality content. 

Don’t go into Facebook advertising with the notion that the more money you spend the better results you will receive. Facebook determines ad placement on several other factors in addition to your budget, such as the quality of your ad and the relevance it will have on consumers. If your ad targets users who are interested in skiing, but your ad focuses on snowboarding, an ad with a lower budget could have their ad placed more frequently than yours.

Spend your money wisely. 

Select a marketing budget that you are comfortable with. Start small at first and increase your budget as you become more savvy with Facebook Ads. If you create useful content that consumers will want to engage with, Facebook Ads will be worth your investment.

Utilizing the best practices to create, plan and develop your social media strategy can be attained with in-depth training from industry experts. Pearl Marketing Academy is the ultimate virtual learning experience that will provide you with the skills to implement a social media strategy that best fits your business. To sign up, visit PearlMarketingAcademy.com!

Don’t let paying the same website you use to connect with long lost friends intimidate you from expanding your business. Facebook is a marketplace for you to leverage new revenue opportunities. Your future customers are waiting to find you. Get your brand noticed NOW

At Pearl Marketing, our goal is to educate and inspire business professionals. Our team of marketing experts works closely with clients to customize strategies that reflect the unique personality and value of a business. At the core of success is a collaboration between Pearl and your company to develop and execute strategies to reach and retain your ideal customers. Let Pearl help bring your brand to life with our consulting services and one-on-one coaching. Call 603-732-9070 or email info@pearlmarketing.com!

Follow us on Facebook, Twitter, Instagram, LinkedIn, and YouTube!

 

How to Market Without Breaking Your Budget

Marketing on a strict budget? We’ve got you covered!

Investing in marketing efforts might initially seem like a costly venture. If you are on a tight budget, you might even be thinking about skipping out on these costs altogether. Having a solid marketing strategy will achieve more than gaining exposure; it will increase your brand awareness, expand your audience, and attract more loyal customers to your business.

Businesses should never completely cut their marketing budgets. Instead, they should shift their focus on more cost-effective solutions to allocate their budget. The goal is to receive the highest ROI (Return On Investment), which can be accomplished using these inexpensive marketing tips!

Distinguish your target consumer.

To reduce unnecessary costs from your marketing plan, take the time to discover your target consumer, the top candidate who would be interested in what you can offer them. Identify your ideal customer’s habits and interests, and deliver your sales pitch in the areas that they will be most likely to see them.

Network.

Volunteer your time and get to know the people in your community who could be interested in your product or service.

Consumers demand the assurance that they are spending their money at businesses with a mission and purpose. Networking is a valuable way to convey your brand image to consumers. This fosters strong, trusting relationships that will turn new customers into devoted ones.

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Maximize social media channels that fit your business.

Select the right social media channels based off of your audience and the commodity you sell. Determining your audience will assist in selecting the right social media platforms to utilize.

Younger audiences are most active on Twitter and Instagram. If you have a broader audience, Facebook is the perfect place to target both men and women of all ages. LinkedIn is where you will find business professionals, who can be targeted by the industry that they work in, and their job titles.

Choosing the right channel will help you focus your energy on users who will be more apt to engage with your posts. This economical approach will decrease the amount of time you spend targeting your audience… and time is money!

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Join the #conversation.

Just as important as selecting the right channel is the content you produce. The goal of social media marketing is to create content that will generate leads. Enticing content will influence consumers purchase decisions, without having to break your budget.

Attracting social media users without paying to sponsor your posts can be attained by creating a conversation or joining an existing one. Sparking conversation with your audience about a trending topic followed by a hashtag will get your post reach and engagement, and drive traffic to your page.

Micro-Influencers.

Rather than paying social media sites to promote your product, invest in micro-influencers (influencers with a niche following) who have followers that would be interested in your product. Influencer marketing is on the rise and is statistically proven to deliver higher ROI than other forms of marketing. Micro-influencers are a more cost-efficient means of influencer marketing because they will expect smaller payment for their contribution.

Reach out and offer free services in exchange for a review or shout-out on their social media or blog. This strategy can be effective if you select the right influencers because they have already established a fanbase of individuals who trust their word. When these influencers promote brands, their fans are confident that the influencer is sending them to the right place.

DIY your SEO.

Great content and marketing methods are worthless if you do not maximize your search engine optimization (SEO). If your website or blog isn’t on the first page of a search engine result page, consumers are not going to recognize that you exist.

Instead of hiring someone to do your SEO, try doing it yourself. Ensure that you have a strong SEO strategy by assigning relevant keywords to your web content and proper meta descriptions that will allow search engines to recognize the purpose of your website. Think about the keywords and phrases that your ideal customer would search for in relation to your website. Embedding these words and phrases into your site will solidify your spot on the top of search engine results.

The readability of your site is another important element that you need to ensure works well on both desktops and mobile devices. If users cannot easily view your website, they will leave before continuing to read your content.

With proper training, you can be a marketing expert on your own!

At Pearl Marketing, we provide training and seminars to business professionals who want to learn the latest and greatest marketing tools and techniques. We work one-on-one with marketing DIYers to coach them on marketing strategies that will enhance their brand and attract more customers for their business. Our goal is to leave clients feeling empowered to manage their own marketing strategies that will drive their businesses future success.

Let us help you bring your brand to life! Call 603-732-9070 or email info@pearlmarketing.com 

Follow us on Facebook, Twitter, Instagram, LinkedIn, and YouTube!

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