Tag: influencer marketing

5 Tips For Reaching The iGeneration

5 Tips For Reaching The iGeneration


Generation Z is a force to be reckoned with.

This demographic, consisting of anyone born after 1996, has a powerful influence on the way brands are marketing their businesses. Unlike millennials and generations before, Generation Z was born into the digital age, where life without the internet and e-commerce is unknown. While the iGeneration is still young, the oldest being barely in their 20s, they have a prominent impact on spending in the U.S., accounting for $143 billion in spending power. Tapping into this market is attainable with these 5 marketing strategies!

1. Analyze their buying behaviors

If Generation Z is an audience that fits the profile as your ideal customer, or perhaps you are looking to expand your audience to a younger demographic, you must first analyze their buying habits and behaviors to successfully sell them. Unlike their successors, they grew up on social media, which has a great influence on their purchase decisions. Producing content that will appeal to Gen Z demands incorporating trending topics on relevant platforms to increase the likelihood that this audience will become future customers.

Pearl Marketing Academy’s social media course can provide you with expert training on how to engage your target audience on various social media platforms.

2. Make your business accessible

iGen grew up on having the ability to purchase anything online with the click of a button. Going to a store to buy the next big thing to hit the shelves isn’t their norm. They demand fast and easy access to products and don’t need to put in much effort to achieve that.

You must ensure that consumers can easily access your website to find the information they need, such as what your business has to offer and how you can be contacted. Your website design plays a crucial role in the buying process. If your website isn’t user-friendly and well-designed, users will leave your website faster than they found it.

If you have an e-commerce business, ensure that the checkout process is smooth and easy. Offer fast shipping at a low cost to keep pace with your competitors.

3. Invest in influencer marketing

Post-millennials see brands on social media being promoted by their favorite celebrities, athletes, and bloggers, and are instinctively drawn to the brands they endorse. This reflects the lead generation process for this market, where capturing their attention relies heavily on influencer marketing. When an influencer with a large or niche social media following tells their followers to check out a brand, they are contributing to the process of generating more leads for a business that will translate into future sales. Investing in someone that has an influence on your brand to promote your business is a powerful way to attract Gen Z.

4. Utilize paid social media advertising

Engaging Gen Zers to spark their interest in your brand and encourage them to complete an action towards a sale, you have to ensure that your content appears right before their eyes on the social media channels they occupy the most. This is achieved best when brands use paid social media advertising to sponsor their content so that their posts are presented directly on user’s social media feeds.

Pearl Marketing Academy’s social media course provides expert training on relevant social media practices to apply to your marketing strategy. We will coach you through the process of implementing paid social media advertising to better reach your target audience. Visit pearlmarketingacademy.com to learn more!

5. Convey your brand’s core values.

Increasing brand awareness is an effective way to attract post-millennials to your brand because they look to purchase from brands with a purpose. A large population of Generation Z is passionate about social issues and protecting the earth. They gravitate towards ethical companies who demonstrate social responsibility, environmental awareness, and equality. Being able to convey your brand’s values is essential.

A brand audit can help reassess the current needs and demands of a business’s target audience, to determine if they need to shift their focus on a new marketing strategy to better reach this audience. If this is applicable to your business, conduct a brand audit with Pearl Marketing!

Your target audience could be expanding. Considering a shift in your marketing strategy could benefit your business by bringing in new revenue opportunities. Pearl Marketing can assist you in strengthening your brand strategy so that you can make informed marketing decisions to reach more potential customers. From one-on-one coaching to seminars and speaking engagements, our promise is to educate and inspire business professionals to bring their brand to life.

Call 603-732-9070 or email info@pearlmarketing.com and unlock your brand’s potential!

Looking to improve your marketing efforts on your own? Pearl Marketing Academy provides business professionals with the necessary tools and resources to implement the latest marketing strategies so that they can successfully manage their own marketing plan. From social media, to lead generation and corporate branding, Pearl Marketing Academy empowers professionals to learn the latest marketing trends at their own time and pace with a unique virtual learning experience. Visit PearlMarketingAcademy.com to select your courses!

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How to Market Without Breaking Your Budget

Marketing on a strict budget? We’ve got you covered!

Investing in marketing efforts might initially seem like a costly venture. If you are on a tight budget, you might even be thinking about skipping out on these costs altogether. Having a solid marketing strategy will achieve more than gaining exposure; it will increase your brand awareness, expand your audience, and attract more loyal customers to your business.

Businesses should never completely cut their marketing budgets. Instead, they should shift their focus on more cost-effective solutions to allocate their budget. The goal is to receive the highest ROI (Return On Investment), which can be accomplished using these inexpensive marketing tips!

Distinguish your target consumer.

To reduce unnecessary costs from your marketing plan, take the time to discover your target consumer, the top candidate who would be interested in what you can offer them. Identify your ideal customer’s habits and interests, and deliver your sales pitch in the areas that they will be most likely to see them.

Network.

Volunteer your time and get to know the people in your community who could be interested in your product or service.

Consumers demand the assurance that they are spending their money at businesses with a mission and purpose. Networking is a valuable way to convey your brand image to consumers. This fosters strong, trusting relationships that will turn new customers into devoted ones.

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Maximize social media channels that fit your business.

Select the right social media channels based off of your audience and the commodity you sell. Determining your audience will assist in selecting the right social media platforms to utilize.

Younger audiences are most active on Twitter and Instagram. If you have a broader audience, Facebook is the perfect place to target both men and women of all ages. LinkedIn is where you will find business professionals, who can be targeted by the industry that they work in, and their job titles.

Choosing the right channel will help you focus your energy on users who will be more apt to engage with your posts. This economical approach will decrease the amount of time you spend targeting your audience… and time is money!

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Join the #conversation.

Just as important as selecting the right channel is the content you produce. The goal of social media marketing is to create content that will generate leads. Enticing content will influence consumers purchase decisions, without having to break your budget.

Attracting social media users without paying to sponsor your posts can be attained by creating a conversation or joining an existing one. Sparking conversation with your audience about a trending topic followed by a hashtag will get your post reach and engagement, and drive traffic to your page.

Micro-Influencers.

Rather than paying social media sites to promote your product, invest in micro-influencers (influencers with a niche following) who have followers that would be interested in your product. Influencer marketing is on the rise and is statistically proven to deliver higher ROI than other forms of marketing. Micro-influencers are a more cost-efficient means of influencer marketing because they will expect smaller payment for their contribution.

Reach out and offer free services in exchange for a review or shout-out on their social media or blog. This strategy can be effective if you select the right influencers because they have already established a fanbase of individuals who trust their word. When these influencers promote brands, their fans are confident that the influencer is sending them to the right place.

DIY your SEO.

Great content and marketing methods are worthless if you do not maximize your search engine optimization (SEO). If your website or blog isn’t on the first page of a search engine result page, consumers are not going to recognize that you exist.

Instead of hiring someone to do your SEO, try doing it yourself. Ensure that you have a strong SEO strategy by assigning relevant keywords to your web content and proper meta descriptions that will allow search engines to recognize the purpose of your website. Think about the keywords and phrases that your ideal customer would search for in relation to your website. Embedding these words and phrases into your site will solidify your spot on the top of search engine results.

The readability of your site is another important element that you need to ensure works well on both desktops and mobile devices. If users cannot easily view your website, they will leave before continuing to read your content.

With proper training, you can be a marketing expert on your own!

At Pearl Marketing, we provide training and seminars to business professionals who want to learn the latest and greatest marketing tools and techniques. We work one-on-one with marketing DIYers to coach them on marketing strategies that will enhance their brand and attract more customers for their business. Our goal is to leave clients feeling empowered to manage their own marketing strategies that will drive their businesses future success.

Let us help you bring your brand to life! Call 603-732-9070 or email info@pearlmarketing.com 

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