Tag: marketing trends

How to Market Without Breaking Your Budget

Marketing on a strict budget? We’ve got you covered!

Investing in marketing efforts might initially seem like a costly venture. If you are on a tight budget, you might even be thinking about skipping out on these costs altogether. Having a solid marketing strategy will achieve more than gaining exposure; it will increase your brand awareness, expand your audience, and attract more loyal customers to your business.

Businesses should never completely cut their marketing budgets. Instead, they should shift their focus on more cost-effective solutions to allocate their budget. The goal is to receive the highest ROI (Return On Investment), which can be accomplished using these inexpensive marketing tips!

Distinguish your target consumer.

To reduce unnecessary costs from your marketing plan, take the time to discover your target consumer, the top candidate who would be interested in what you can offer them. Identify your ideal customer’s habits and interests, and deliver your sales pitch in the areas that they will be most likely to see them.

Network.

Volunteer your time and get to know the people in your community who could be interested in your product or service.

Consumers demand the assurance that they are spending their money at businesses with a mission and purpose. Networking is a valuable way to convey your brand image to consumers. This fosters strong, trusting relationships that will turn new customers into devoted ones.

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Maximize social media channels that fit your business.

Select the right social media channels based off of your audience and the commodity you sell. Determining your audience will assist in selecting the right social media platforms to utilize.

Younger audiences are most active on Twitter and Instagram. If you have a broader audience, Facebook is the perfect place to target both men and women of all ages. LinkedIn is where you will find business professionals, who can be targeted by the industry that they work in, and their job titles.

Choosing the right channel will help you focus your energy on users who will be more apt to engage with your posts. This economical approach will decrease the amount of time you spend targeting your audience… and time is money!

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Join the #conversation.

Just as important as selecting the right channel is the content you produce. The goal of social media marketing is to create content that will generate leads. Enticing content will influence consumers purchase decisions, without having to break your budget.

Attracting social media users without paying to sponsor your posts can be attained by creating a conversation or joining an existing one. Sparking conversation with your audience about a trending topic followed by a hashtag will get your post reach and engagement, and drive traffic to your page.

Micro-Influencers.

Rather than paying social media sites to promote your product, invest in micro-influencers (influencers with a niche following) who have followers that would be interested in your product. Influencer marketing is on the rise and is statistically proven to deliver higher ROI than other forms of marketing. Micro-influencers are a more cost-efficient means of influencer marketing because they will expect smaller payment for their contribution.

Reach out and offer free services in exchange for a review or shout-out on their social media or blog. This strategy can be effective if you select the right influencers because they have already established a fanbase of individuals who trust their word. When these influencers promote brands, their fans are confident that the influencer is sending them to the right place.

DIY your SEO.

Great content and marketing methods are worthless if you do not maximize your search engine optimization (SEO). If your website or blog isn’t on the first page of a search engine result page, consumers are not going to recognize that you exist.

Instead of hiring someone to do your SEO, try doing it yourself. Ensure that you have a strong SEO strategy by assigning relevant keywords to your web content and proper meta descriptions that will allow search engines to recognize the purpose of your website. Think about the keywords and phrases that your ideal customer would search for in relation to your website. Embedding these words and phrases into your site will solidify your spot on the top of search engine results.

The readability of your site is another important element that you need to ensure works well on both desktops and mobile devices. If users cannot easily view your website, they will leave before continuing to read your content.

With proper training, you can be a marketing expert on your own!

At Pearl Marketing, we provide training and seminars to business professionals who want to learn the latest and greatest marketing tools and techniques. We work one-on-one with marketing DIYers to coach them on marketing strategies that will enhance their brand and attract more customers for their business. Our goal is to leave clients feeling empowered to manage their own marketing strategies that will drive their businesses future success.

Let us help you bring your brand to life! Call 603-732-9070 or email info@pearlmarketing.com 

Follow us on Facebook, Twitter, Instagram, LinkedIn, and YouTube!

Say Goodbye to Google+

Revamping Your Social Media Marketing Strategy After Google+

Google recently announced that it will be closing down its consumer version of Google+, set to take effect April 2019. If you employed Google+ as your social media marketing strategy, you might be wondering… Now What? Rest assured, Pearl Marketing has several ways you can redirect your social media marketing strategy to boost your online presence.

What’s Happening to Google+?

Google’s decision to shut down Google+ occurred after reports of data breaches that exposed user’s information to unauthorized parties. In addition to the data breaches, the number of users engaging on the platform was relatively low. If you did utilize Google+ however, you will have the opportunity to export and save information from your Google+ account through Google Takeout.

What Should I Do Now?

Now that you have the data from your Google+ account, you might be looking for ways to utilize this information on a different channel. Or, perhaps you are left to shift your focus from Google+ to another social networking site. Luckily, there are several social media platforms that are flourishing with active users looking for engaging content to interact with.

Maximize Your Social Media Strategy

As a result of low engagement on Google+, you likely weren’t receiving the best social media potential for your brand. Instead, you will want to refocus your attention on a platform that has active users who will be more apt to read your content, and in turn, like, comment and share your posts.

The more people that reference your brand and cite the information you have published, the better your search engine optimization (SEO) will be. Improving your SEO is crucial, as it allows your website and social media pages to appear at the top of users’ Google searches.

Search Engine Optimization

Improve Search Engine Optimization

Google rates its search engine rankings based off of metadata, bounce rate, and levels of engagement. When users spend time reading your content for example, it reduces your bounce rate, indicating that people are viewing pages on your website for longer periods of time. This prioritizes your content, placing it higher in search engine results, which increases the probability of having your content viewed by others. The more people viewing and discussing your content, the better!

Creating content that is enticing will assist in this process, prompting high levels of engagement from eye-catching posts. You can achieve this best with visual content that grabs the audience’s attention through images or video.

YouTube is a video-sharing network owned by Google that houses a thriving community of content creators. Publishing videos to your YouTube channel is an effective way to capture your audience’s attention quickly. These videos can also be linked to your other social media sites, such as Facebook and Twitter. This will increase your online exposure, by driving traffic to your website and social media.

Need More Assistance?

Pearl Marketing can help you strengthen your social media marketing strategy! If you are interested in setting up a consultation, call us at (603) 732-9070, email info@pearlmarketing.com, or visit us at https://www.pearlmarketing.com. Don’t forget to check us out on Facebook, Twitter, Instagram, LinkedIn, and YouTube

A New, Simpler Way to Access Google Docs!

Are you someone who uses Google tools like Docs, Sheets, Slides, etc.? Perhaps your team at work shares them to get projects done more efficiently. If so, this blog post is for you! At Pearl Marketing, we certainly use our share of Google Docs & Sheets, so we were thrilled when we learned about the new way to access these features. It’s as simple as typing!

Here’s what you do!

This isn’t something you have to sign up for, or wait to try. You can try this out for yourself as you finish reading this blog post. Simply open up a new tab, and in the browser type doc.new. Hit enter, and voila! (I tested this and you can type doc.new or docs.new and it will still work) You should have a fresh Google Doc pop right up for you to start working away. You can do this with all of the Google tools – sheets.new, slides.newform.new.

Make way for the “new” top-level domain.

For those who might not be certain, a top-level domain, or TDL, is essentially what comes at the very end of the URL after the . (dot). For example, www.pearlmarketing.com (there’s .org, .edu, .gov.net, etc.). It is now time to embrace the .new! The .new TDL will also be a future way for businesses to start marketing products and services to the internet public that are brand new. So, even if you don’t utilize the Google tools mentioned above, you’ll still want to keep tabs on the .new TDL and how it can help you with your marketing efforts.

Your time is precious!

Gone are the days of having to click through steps to get to your Google tools. No longer do you have to click that icon of six squares at the top of your page, click the tool you want, and then click “blank.” There’s a lot less clicking and more typing to get your job DONE. This might seem trivial to some, but in the fast paced world of marketing, we sure are grateful for anything that helps us get down to business faster. Your time is precious, so we wanted to share this bit of news with you so you can use it to your time advantage too!

To receive expert marketing coaching and consulting, and to learn more about all of the marketing services we provide businesses and individuals, contact Pearl Marketing at 603-732-9070, or email info@pearlmarketing.com. Visit our website at www.pearlmarketing.com. Be sure to follow us on Facebook, Instagram, LinkedIn, Twitter, and Youtube!

Strategic SEO Marketing | Pearl Marketing Design

The world of digital marketing is continually shifting, learn how your company can improve their platform visibility through SEO.

What is SEO?

Search Engine Optimization is the basic activity that increases your company’s ranking within search engines. Mostly commonly known search engine is Google, which displays links to pages that receive credible authority by analyzing the number and quality of links from other web pages.

In simpler terms. Google presents the most qualified searches first.

My content is resourceful and relevant to the services/products we sell, but we still are not ranked number one. Why?

Google doesn’t give out participation trophies. You have to earn your right to be at the top.

And that’s where proper utilization of SEO is necessary when trying to rank your website within the first few results. This means that having experts use the right tools to achieve high search rankings.

Who should manage my company’s SEO?

There are many options including hiring a marketing consultant, using a marketing agency, or utilizing your marketing department. There are also SEO companies that specifically specialize in the craft of search engine rankings.

Can’t I just use Google Analytics?

Google Analytics is powerful tool for increasing search rankings. When used to its maximum potential, it can increase your company’s traffic and ultimately convert clicks into actions.

Google’s ranking algorithms are the magic behind what companies have the best chance for audience views. The two most famous algorithms are Panda and Penguin. The animal theme stemmed from creator Navneet Panda who actually created Panda first in 2011. In brief, Panda reduces the number of low-quality sites appearing at the the top of Google’s results whereas Penguin focuses on the backlink profile of your site in real time.

Search Engine Optimization

Do I really need someone to managing my SEO?

Before Google’s ranking algorithms, there was a possibility of almost anyone being able to create relevant content for consumers and potentially coming out on top. Now, it is much more difficult to do so without a professional. It is important to not only create great content to get people to link your pages, but also show Google that your pages are interesting and authoritative.

Who should I contact?

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company’s search rankings!

Why Hire a Marketing Consultant | Pearl Marketing Design

If you have stumbled upon this article, you might be deciding whether your business should invest in hiring an independent marketing consultant. There are many different factors that contribute to whether a company should hire a contract marketing agency to help evolve their marketing strategies. In a competitive online world of getting your brand recognized, sometimes help from a specialist might be the best option. Here are 5 advantages to hiring a marketing consultant.

If you have no marketing team or want to strengthen your current marketing team.

Marketing consultants are great resources for those who currently have no marketing strategy and are not currently looking to build out a team within the company. On the other hand, if you think your marketing team is losing a sense of direction, hiring a marketing agency could be a great solution. Often times agencies can provide unique insights and ideas that the team can run with. This can add a huge rate of return directly to your company and marketing team.

No fear of losing staff mid-way through projects.

Marketing consultants are hired on a contract basis, so there is no fear about losing staff throughout the year. Losing a member of a team during important projects or right before a large event, could take a massive toll on your company’s future financial health and success. Hiring a marketing consultant can take the edge off of that worry due to the contract they sign, agreeing to be committed to your business for a certain amount of time. This also allows your company to be flexible and decide after the contract ends whether you might want to build your own marketing team instead.

No on-board training.

Marketing professionals can immediately give you advice and tend to have experience in many industries. This will save on time and cost that a new marketing hire would have to go through with their on boarding training. The advantage to this cost savings can go directly back into areas of your marketing needs such as website development, promotional content, and other projects your consultant might recommend.

Team of experts costs less than you think.

You would think that a team of marketing professionals would induce costly expenses. Marketing agencies are formed as a team of strong professionals who have 10+ years of experience in various industries. The cost of hiring a marketing agency to place you with one of their advanced consultants will almost always cost less than hiring a whole team. This is especially important if your company is just starting to build upon their marketing developments.

Ability to ‘Shop Around’ to find the right fit. 

Every marketing consultant has a different expertise, this allows your company to research and meet with whomever could be the best fit. When researching various agencies it is important to ask yourself some questions. Does this firm’s functionality match the unmet needs we have? Is the price range flexible and can meet your company’s budget? What efficiencies are you looking for and do you think the team/consultant is the right fit to work with your company? Do you need local knowledge or a consultant that strictly specializes in one field? All of the questions answered can lead you to the best consultant to form your marketing strategy.

Marketing consultants bring a lot of knowledge to companies who need more focus. Sometimes a company might need an external perspective to figure out how to improve their marketing strategy. And in some cases, companies might have too many ideas in which they ultimately spread themselves too thin. A marketing consultant can use their expertise to ultimately determine which ideas to put into action for your company for maximum brand recognition. If you or your company identifies with one or more of these statements above, meeting with a marketing consultant could be the next step.

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company!

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Top 10 Marketing Trends for 2018

2018

With 2018 upon us, now is the time to think about marketing strategies and tactics for sales campaigns in the coming year. Read this list to learn which trends will be most popular, and where you should focus your time and budget. Here are 2018’s top 10 marketing trends:

1. Instagram > Facebook

CHIANG MAI, THAILAND - JANUARY 02, 2015: A man trying to log in

Growing at an incredible rate, Instagram is set to overtake Facebook in 2018. Approximately 800 MILLION people use the platform each month! Due to excellent advertising controls and better engagement than any other platform, Instagram will become the top channel for social media marketing.

2. Voice-optimized Content

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In 2016, 20% of searches made online were done so through voice search using mobile devices and smart home controllers like Amazon Echo and Google Home. That figure is expected to increase to 50% in the next two years. To meet this growing trend, marketers will have to optimize content for voice search. Voice searches are characteristically longer than text searches, for example, and marketing will have to adapt to keep up.

 3. Influencer Marketing

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Tapping into influencers and their networks will be an effective strategy in 2018. Influencers create compelling content and share it to their networks of followers on behalf of brands. This is especially helpful at targeting younger consumers, who feel that the content is more organic, natural, and relatable.

 4. Video Content is Here to Stay

Video Marketing Audio Video , Market Interactive Channels , Bu

Today, 55% of people consume video content on a daily basis. By 2020, videos will account for more than 80% of all consumer Internet traffic! Companies are adapting their marketing strategies to meet this tremendous rise in consumer demand for video content. Companies who haven’t used video yet can start small and still make a significant impact.

 5. Next-level Personalization

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Look for significantly more personalized content and marketing campaigns in the New Year. Marketers are seeing success by learning more about their customers, such as their lifestyle, tastes, and buying habits, and using that data to make personalized, real-time offers.

 6. Improved AI for Chat Services

female hands using keyboard

Thanks to an improvement in artificial intelligence, marketers can use AI-powered chat bots to communicate with their customers. This delights the customer with easier and better customer service without the usual hassle of having to go through the various prompts on a telephone answering service.

 7. Blogging for Brands

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One way companies can take control of their content is my creating their own blogs. Companies can cultivate their brands and content by publishing posts on topics like company updates, relevant business or industry trends, engaging customer stories, and featured guest posts. This will encourage two-way conversation and allow brands to connect with customers while keeping the interactions on their own website.

 8. IoT is Taking Content Off Screen

Unrecognizable man at home using smartphone and smart watch

The Internet of Things (IoT) — connected devices and the programs that support them — makes content available in all formats. Gone are the days that marketers have to optimize content for just desktop and mobile. Customers are consuming content in a variety of ways, and marketers need to develop content with that in mind.

 9. Distribution is Key

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With all of the different marketing channels and mediums available today, cutting through the noise to reach consumers is essential. To get the attention of even a small percentage of the 2.789 billion active social media users, marketers must adopt strategic distribution to more effectively develop multi-channel and social distribution plans.

10. Live Streaming is Taking Over

Making photo or video with pad of old street in Tallinn, Estonia

Consumers are more likely to tune into a live video than read a blog post or social media posts. Successful marketers utilize live streaming capabilities on social media to deliver a human connection behind the brand. A Facebook video averages 135% more organic reach than images. The time to go live is NOW!

 As marketing evolves and more diverse tactics become available, marketers are challenged to examine their strategy. With these trends in hand, there’s no doubt that 2018 will be one of the most exciting years for marketing.

 

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