Tag: mentor

Strategic SEO Marketing | Pearl Marketing Design

The world of digital marketing is continually shifting, learn how your company can improve their platform visibility through SEO.

What is SEO?

Search Engine Optimization is the basic activity that increases your company’s ranking within search engines. Mostly commonly known search engine is Google, which displays links to pages that receive credible authority by analyzing the number and quality of links from other web pages.

In simpler terms. Google presents the most qualified searches first.

My content is resourceful and relevant to the services/products we sell, but we still are not ranked number one. Why?

Google doesn’t give out participation trophies. You have to earn your right to be at the top.

And that’s where proper utilization of SEO is necessary when trying to rank your website within the first few results. This means that having experts use the right tools to achieve high search rankings.

Who should manage my company’s SEO?

There are many options including hiring a marketing consultant, using a marketing agency, or utilizing your marketing department. There are also SEO companies that specifically specialize in the craft of search engine rankings.

Can’t I just use Google Analytics?

Google Analytics is powerful tool for increasing search rankings. When used to its maximum potential, it can increase your company’s traffic and ultimately convert clicks into actions.

Google’s ranking algorithms are the magic behind what companies have the best chance for audience views. The two most famous algorithms are Panda and Penguin. The animal theme stemmed from creator Navneet Panda who actually created Panda first in 2011. In brief, Panda reduces the number of low-quality sites appearing at the the top of Google’s results whereas Penguin focuses on the backlink profile of your site in real time.

Search Engine Optimization

Do I really need someone to managing my SEO?

Before Google’s ranking algorithms, there was a possibility of almost anyone being able to create relevant content for consumers and potentially coming out on top. Now, it is much more difficult to do so without a professional. It is important to not only create great content to get people to link your pages, but also show Google that your pages are interesting and authoritative.

Who should I contact?

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company’s search rankings!

Why Hire a Marketing Consultant | Pearl Marketing Design

If you have stumbled upon this article, you might be deciding whether your business should invest in hiring an independent marketing consultant. There are many different factors that contribute to whether a company should hire a contract marketing agency to help evolve their marketing strategies. In a competitive online world of getting your brand recognized, sometimes help from a specialist might be the best option. Here are 5 advantages to hiring a marketing consultant.

If you have no marketing team or want to strengthen your current marketing team.

Marketing consultants are great resources for those who currently have no marketing strategy and are not currently looking to build out a team within the company. On the other hand, if you think your marketing team is losing a sense of direction, hiring a marketing agency could be a great solution. Often times agencies can provide unique insights and ideas that the team can run with. This can add a huge rate of return directly to your company and marketing team.

No fear of losing staff mid-way through projects.

Marketing consultants are hired on a contract basis, so there is no fear about losing staff throughout the year. Losing a member of a team during important projects or right before a large event, could take a massive toll on your company’s future financial health and success. Hiring a marketing consultant can take the edge off of that worry due to the contract they sign, agreeing to be committed to your business for a certain amount of time. This also allows your company to be flexible and decide after the contract ends whether you might want to build your own marketing team instead.

No on-board training.

Marketing professionals can immediately give you advice and tend to have experience in many industries. This will save on time and cost that a new marketing hire would have to go through with their on boarding training. The advantage to this cost savings can go directly back into areas of your marketing needs such as website development, promotional content, and other projects your consultant might recommend.

Team of experts costs less than you think.

You would think that a team of marketing professionals would induce costly expenses. Marketing agencies are formed as a team of strong professionals who have 10+ years of experience in various industries. The cost of hiring a marketing agency to place you with one of their advanced consultants will almost always cost less than hiring a whole team. This is especially important if your company is just starting to build upon their marketing developments.

Ability to ‘Shop Around’ to find the right fit. 

Every marketing consultant has a different expertise, this allows your company to research and meet with whomever could be the best fit. When researching various agencies it is important to ask yourself some questions. Does this firm’s functionality match the unmet needs we have? Is the price range flexible and can meet your company’s budget? What efficiencies are you looking for and do you think the team/consultant is the right fit to work with your company? Do you need local knowledge or a consultant that strictly specializes in one field? All of the questions answered can lead you to the best consultant to form your marketing strategy.

Marketing consultants bring a lot of knowledge to companies who need more focus. Sometimes a company might need an external perspective to figure out how to improve their marketing strategy. And in some cases, companies might have too many ideas in which they ultimately spread themselves too thin. A marketing consultant can use their expertise to ultimately determine which ideas to put into action for your company for maximum brand recognition. If you or your company identifies with one or more of these statements above, meeting with a marketing consultant could be the next step.

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company!

The Importance of Educating, Training and Mentoring your Marketing Personnel.

What makes your company stand out from your competition? Is it your unique product? Maybe it’s the personalized way you tailor your services to your clients’ needs. Which ever the case may be, ultimately your competitive advantage will only stand out against your competition if you work on your brand recognition. A higher return of investment is made possible if your marketing personnel is trained thoroughly in order to effectively market your company to the needs of your consumers.

At Pearl Marketing, we want to teach you the latest in marketing tools for you to adapt into your practice. Our marketing techniques have proven to inspire creative ideas and strategies that will enhance your brand. We offer the following services to get your company up and running.

Consulting: Companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea.

In House Training: We provide team-training sessions designed to develop the marketing know-how of your employees and to inspire creative ideas and strategies to enhance your brand.

Training’s/Seminars: We conduct group training programs and seminars on various topics in marketing.

One-On-One Coaching: We provide one-on-one coaching to marketing DIY-ers.

By using Pearl Marketing as your company’s mentors, it will enable your company to build a first-class marketing team. If this is done strategically, mentoring can provide an abundance of benefits to the employees and the organization overall.

Strength Skill Sets: Mentoring allows employees to address their weaknesses in their workplace. A training program allows marketing personnel to strengthen these weaknesses in a supportive environment which can help to reduce the weak links. Employees will see the improved performance through consistent training which will lead them to an overall satisfaction in their developing knowledge and translate into better work performance.

Create Transparency: Creating a clear organizational flow of marketing tactics is crucial for the success of your team. It is important to get a clear sense of roles in any organization in order to reduce office politics and keep everyone assigned to their task needed for the success of the marketing campaign.

Enhance Collaboration: Any marketer knows that the key to success is to collaborate effectively. Mentors understand the necessary tools to teach teamwork in an organic way which empowers employees to bounce ideas and tasks off of one another.

Increase Engagement: According to a recent study, 70% of respondents report that they are disengaged in their work organization. Effective mentoring is the key to unlocking the interests and goals of many employees as they seek growth with the company. People want to feel engaged and successful in their career, but sometimes along the way there are lulls in this progress which mentoring can help in combatting.

Rise in Ranks: Providing effective training can ultimately help your organization rise in ranks against competitors. Employees have a vested interest in investing in their company, and hope to gain personal career benefits from their time spent there.

Source: https://imeetcentral.com/build-first-class-marketing-team-mentoring

To get started with your training, contact us.

 

Powered by WordPress & Theme by Anders Norén