Tag: Pearl Marketing

Founder & President of Pearl Marketing, Amanda Schneck, Receives Nashua Telegraph’s 40 Under Forty Award!

Pearl Marketing is thrilled to announce the company’s big news this month! Founder and President, Amanda Schneck, is being awarded the Nashua Telegraph 40 Under Forty Award of 2019. This award is to recognize hard working individuals that are local to the Nashua community who go above and beyond in what they do each and every day. An article about award nominations published in the Telegraph back on May 5, 2019 described how the individuals that would be awarded this recognition would be the “future,” 1  the “movers and shakers,” 1  and the “contributing members to driving change and business” 1  in the community.

About Amanda.

Amanda founded Pearl Marketing 5 years ago after 15 years of experience in the corporate marketing realm. Her passion lies in leading strategic marketing planning and implementation for her clients, so their businesses see growth and a return on their marketing investment. She also recently launched a brand new venture called Pearl Marketing Academy, that conveniently and cost effectively empowers business professionals and entrepreneurs of all kinds to take control of their marketing strategy through online, educational courses.

Says Amanda Schneck on winning her award, “I highly value the Nashua, New Hampshire community I was raised in, and I am proud to now be raising my children here as well. Contributing to the economy and the well-being of this place I call home is so important to me, and I strive to do that every day through running a successful business that focuses on helping other local businesses thrive. I am deeply honored to be simply nominated, never mind recognized for this award! I am sincerely grateful.”

Another exciting announcement!

Pearl Marketing is also excited to announce that our Director of Video Production, Matt Gosselin, is also a recipient of the 40 Under Forty Award.  Matt has over 16 years of experience in video production and is the owner of New Hampshire’s award-winning wedding videography company, Fisher Video.

We at Pearl Marketing recognize that we are extremely fortunate to be working with top leaders of our community, says Pearl Marketing employee, Elena Barker. “We have a lot to learn from them every day!”

Awards banquet to be held!

Amanda and Matt will be recognized for their achievement at a special banquet at Rivier University on July 18th. To learn more about the services Amanda’s company, Pearl Marketing, provides local business owners in the Greater Nashua community, visit www.pearlmarketing.com.

Bring your brand to LIFE with Pearl Marketing!

Phone: 603-732-9070 |  Email: info@pearlmarketing.com

1 Pecci, Grace. “Telegraph Taking Nominations for 40 under Forty.” Telegraph Taking Nominations for 40 under Forty | News, Sports, Jobs – The Nashua Telegraph, The Telegraph, 5 May 2019, www.nashuatelegraph.com/news/local-news/2019/05/05/telegraph-taking-nominations-for-40-under-forty/.

What YOU Need to Know About Lead Nurturing Campaigns

What is this “Lead Nurturing” term all about?

Perhaps you’ve heard the term “Lead Generation” and understand that it’s the process of generating leads to your business to ultimately increase sales. In order to increase sales, you have to make the sale by turning the lead into an actual customer. This process refers to the lesser known, yet equally as important, term called “Lead Nurturing.” A lead nurturing process must exist as a part of your lead generation marketing strategy to convert the leads into loyal customers. Lead nurturing campaigns exist to create relationships with potential clients and positively nurture relationships with existing clients. This process drives revenue from a structured database of leads through marketing campaigns. 

What is a Lead Nurturing Campaign?

A lead generation campaign consists of a marketing goal, usually, but not limited to, increasing awareness about a product or service, or a limited time offer or sale. The nurturing part comes into play when the lead has been captured and the business/company follows up in various, strategic ways to pursue the lead to become a customer.

The process of lead nurturing often consists of a landing page that provides relevant content and a call to action, and emails that entice the readers and present the value of what is being campaigned. A lead nurturing process can also be referred to as “drip marketing,” which relates back to the general idea of a funnel system. Through client grouping, personalized messages, and sales strategies, the potential buyer is assisted through each key part of the journey until making a sale through marketing automation. These automations become possible to create through a customer relationship management tool, also known as a CRM (see the end of this blog for more information on CRM tools).

Drip Campaigns and Automations

Email drip campaigns are one of the fundamental aspects involved in lead nurturing. They are important throughout any industry in order to remain in contact with valued clients and interested leads. Planning these campaigns in advance saves time and money for the company and saves time for the lead as well. Preparing campaigns by using marketing automations help information get relayed in a timely and accurate manner, and ensures that you don’t miss an opportunity to convert a lead into a customer. The best part about marketing automations is how personalized the messages provided can be to cater to specific clientele. These personalized messages are also able to be tracked by the distributor as well, which can build overall stronger client relationships.

Campaign Strategies

We are going to describe a campaign strategy to help you understand how these automations can benefit and positively influence your business’ mission. Say you are running an email drip campaign to gain more subscribers to your email newsletter so they can learn more about your services and/products. Your first goal is to get them to sign up and then purchase the products or services you provide. It is best to start with an initial “Thank You” email when the automation flow is triggered and briefly introduce your products or services to the consumer. By thanking the consumer for signing up to receive your newsletters, you have already created a positive and professional relationship with them. Even if they are not introduced to the product or service at the moment, it is still valuable to build a relationship with them so they are able to consider your company in the near future.

The next part of the campaign consists of a second automation that explains the core values of the company and informs the reader about the products and services provided. One of the most important aspects involved with every single automation is to ensure that the content provided is efficient and clear to read. We definitely do not want a client to become confused, or to lose interest in the content provided to them. Make sure that all emails are branded the same.

Lead Nurturing Content

An important element of any successful lead nurturing campaign is to capture the lead with high quality content. This content should be captivating, informative, and relevant to your industry. Provide a free incentive, like a white paper, or a successful case study relating to the progress that your company has made as a whole.

A white paper discusses a major problem within an industry and your company provides the solution within the white paper. Show that your business has the readers overall best interest in mind, which you do! This is referred to as, “Doing more with less”. A case study provides real life examples to potential or already existing clients, which proves that your company represents strong values and is reliable. This relates back to the idea of nurturing, as you are continuing to engage with clients to help them see the value and find the solutions in what you are providing them.

Effective campaigns stand out and give the user something he/she wants!

The rest of the campaign emails should be primarily service or product focused. Continue to explain how your products or services solve the readers problem, but attach limited time offers exclusively to them as the campaign automations move along. This allows for your business to stand out from all of the other companies who are presenting something similar. Showing your products or services to be different without downgrading opposing companies is viewed as positive competition Here’s an example! If you own and operate a mechanic shop that is down the street from an opposing mechanic shop, what will make your business better? Provide a special deal in your campaign, such as “Utilize us for your next inspection and get your next oil change FREE.” This is your opportunity to get those leads to act now through creating a good deal and a sense of urgency.

CRM Tools

A Customer Relationship Management tool, also commonly referred to as CRM, is used to effectively run lead nurturing campaigns similar to what has been previously discussed. A CRM tool allows you to create lists of contacts who will be receiving email automations based upon their interests and past engagements. To find out which CRM tool is best for you, contact Pearl Marketing today at (603) 732-9070. Our team of specialists can assist in developing an effective lead generation campaign and lead nurturing strategy.

Pearl Marketing Online Academy 

Pearl Marketing is excited to introduce one of its newest online tools, Pearl Marketing Academy! Our online academy has engaging courses and seminars that effectively help you learn and understand marketing strategies – no matter what industry you may be in. One of the courses offered, which was developed by our experienced professionals, is entirely on Lead Generation. Some of the other courses offered are Social Media, Video Marketing, and Branding. Each marketing course provides over 90 minutes of in-depth information, delivered through video lessons, tutorials, and supplemental worksheets. Enroll today at https://www.pearlmarketingacademy.com/courses-list/.

Contact Us

Contact us at Pearl Marketing, as we offer a wide variety of services such as consulting, seminars, training, project management, and many more! Check us out on Instagram, Facebook, and LinkedIn. Give us a call as we can assist with all of your marketing needs! Speak to us directly at (603) 732-9070.

How to Market Without Breaking Your Budget

Marketing on a strict budget? We’ve got you covered!

Investing in marketing efforts might initially seem like a costly venture. If you are on a tight budget, you might even be thinking about skipping out on these costs altogether. Having a solid marketing strategy will achieve more than gaining exposure; it will increase your brand awareness, expand your audience, and attract more loyal customers to your business.

Businesses should never completely cut their marketing budgets. Instead, they should shift their focus on more cost-effective solutions to allocate their budget. The goal is to receive the highest ROI (Return On Investment), which can be accomplished using these inexpensive marketing tips!

Distinguish your target consumer.

To reduce unnecessary costs from your marketing plan, take the time to discover your target consumer, the top candidate who would be interested in what you can offer them. Identify your ideal customer’s habits and interests, and deliver your sales pitch in the areas that they will be most likely to see them.

Network.

Volunteer your time and get to know the people in your community who could be interested in your product or service.

Consumers demand the assurance that they are spending their money at businesses with a mission and purpose. Networking is a valuable way to convey your brand image to consumers. This fosters strong, trusting relationships that will turn new customers into devoted ones.

Live Streaming Pearl Marketing & Design

Maximize social media channels that fit your business.

Select the right social media channels based off of your audience and the commodity you sell. Determining your audience will assist in selecting the right social media platforms to utilize.

Younger audiences are most active on Twitter and Instagram. If you have a broader audience, Facebook is the perfect place to target both men and women of all ages. LinkedIn is where you will find business professionals, who can be targeted by the industry that they work in, and their job titles.

Choosing the right channel will help you focus your energy on users who will be more apt to engage with your posts. This economical approach will decrease the amount of time you spend targeting your audience… and time is money!

Pearl Marketing Design Lead Generaton

Join the #conversation.

Just as important as selecting the right channel is the content you produce. The goal of social media marketing is to create content that will generate leads. Enticing content will influence consumers purchase decisions, without having to break your budget.

Attracting social media users without paying to sponsor your posts can be attained by creating a conversation or joining an existing one. Sparking conversation with your audience about a trending topic followed by a hashtag will get your post reach and engagement, and drive traffic to your page.

Micro-Influencers.

Rather than paying social media sites to promote your product, invest in micro-influencers (influencers with a niche following) who have followers that would be interested in your product. Influencer marketing is on the rise and is statistically proven to deliver higher ROI than other forms of marketing. Micro-influencers are a more cost-efficient means of influencer marketing because they will expect smaller payment for their contribution.

Reach out and offer free services in exchange for a review or shout-out on their social media or blog. This strategy can be effective if you select the right influencers because they have already established a fanbase of individuals who trust their word. When these influencers promote brands, their fans are confident that the influencer is sending them to the right place.

DIY your SEO.

Great content and marketing methods are worthless if you do not maximize your search engine optimization (SEO). If your website or blog isn’t on the first page of a search engine result page, consumers are not going to recognize that you exist.

Instead of hiring someone to do your SEO, try doing it yourself. Ensure that you have a strong SEO strategy by assigning relevant keywords to your web content and proper meta descriptions that will allow search engines to recognize the purpose of your website. Think about the keywords and phrases that your ideal customer would search for in relation to your website. Embedding these words and phrases into your site will solidify your spot on the top of search engine results.

The readability of your site is another important element that you need to ensure works well on both desktops and mobile devices. If users cannot easily view your website, they will leave before continuing to read your content.

With proper training, you can be a marketing expert on your own!

At Pearl Marketing, we provide training and seminars to business professionals who want to learn the latest and greatest marketing tools and techniques. We work one-on-one with marketing DIYers to coach them on marketing strategies that will enhance their brand and attract more customers for their business. Our goal is to leave clients feeling empowered to manage their own marketing strategies that will drive their businesses future success.

Let us help you bring your brand to life! Call 603-732-9070 or email info@pearlmarketing.com 

Follow us on Facebook, Twitter, Instagram, LinkedIn, and YouTube!

Say Goodbye to Google+

Revamping Your Social Media Marketing Strategy After Google+

Google recently announced that it will be closing down its consumer version of Google+, set to take effect April 2019. If you employed Google+ as your social media marketing strategy, you might be wondering… Now What? Rest assured, Pearl Marketing has several ways you can redirect your social media marketing strategy to boost your online presence.

What’s Happening to Google+?

Google’s decision to shut down Google+ occurred after reports of data breaches that exposed user’s information to unauthorized parties. In addition to the data breaches, the number of users engaging on the platform was relatively low. If you did utilize Google+ however, you will have the opportunity to export and save information from your Google+ account through Google Takeout.

What Should I Do Now?

Now that you have the data from your Google+ account, you might be looking for ways to utilize this information on a different channel. Or, perhaps you are left to shift your focus from Google+ to another social networking site. Luckily, there are several social media platforms that are flourishing with active users looking for engaging content to interact with.

Maximize Your Social Media Strategy

As a result of low engagement on Google+, you likely weren’t receiving the best social media potential for your brand. Instead, you will want to refocus your attention on a platform that has active users who will be more apt to read your content, and in turn, like, comment and share your posts.

The more people that reference your brand and cite the information you have published, the better your search engine optimization (SEO) will be. Improving your SEO is crucial, as it allows your website and social media pages to appear at the top of users’ Google searches.

Search Engine Optimization

Improve Search Engine Optimization

Google rates its search engine rankings based off of metadata, bounce rate, and levels of engagement. When users spend time reading your content for example, it reduces your bounce rate, indicating that people are viewing pages on your website for longer periods of time. This prioritizes your content, placing it higher in search engine results, which increases the probability of having your content viewed by others. The more people viewing and discussing your content, the better!

Creating content that is enticing will assist in this process, prompting high levels of engagement from eye-catching posts. You can achieve this best with visual content that grabs the audience’s attention through images or video.

YouTube is a video-sharing network owned by Google that houses a thriving community of content creators. Publishing videos to your YouTube channel is an effective way to capture your audience’s attention quickly. These videos can also be linked to your other social media sites, such as Facebook and Twitter. This will increase your online exposure, by driving traffic to your website and social media.

Need More Assistance?

Pearl Marketing can help you strengthen your social media marketing strategy! If you are interested in setting up a consultation, call us at (603) 732-9070, email info@pearlmarketing.com, or visit us at https://www.pearlmarketing.com. Don’t forget to check us out on Facebook, Twitter, Instagram, LinkedIn, and YouTube

Pearl Marketing Founder & President Among 40 Under Forty Award Winners!

Amanda Schneck, Founder and President of Pearl Marketing, has joined the ranks of New Hampshire’s 40 Under Forty Award Winners. Every year, this award is given to forty outstanding Granite State recipients who are making a difference in their community and through their profession and happen to be under forty years of age. Recipients are only considered after they are nominated by someone in their community and then chosen and honored by the New Hampshire Union Leader.

It is a thrill and an honor to be amongst this year’s 40 under Forty award winners. I am  thankful to those who have kindly nominated me.  I truly care about the work I do in hopes that it positively impacts small businesses and our community as a whole.  Together our team at Pearl Marketing supports many businesses in improving their marketing efforts.  I look forward to continuing our meaningful work for many years to come.” – Amanda Schneck, Founder & President of Pearl Marketing

READ THE ARTICLE

Join in the celebration!

A reception and awards presentation for the winners will be held on March 13th at the Grappone Conference Center in Concord, New Hampshire. For those who are interested in attending, we have included the link below to securely purchase tickets through the New Hampshire Union Leader.

CLICK TO PURCHASE TICKETS

It’s all about growth!

Amanda has grown Pearl Marketing since 2014 to be a relationship marketing and consulting company that specializes in educational services, digital strategies, and design. She has built a team of marketing professionals that work closely with clients to achieve a better return on their marketing investments. Through consulting, training, and seminars, Pearl Marketing helps businesses of all sizes create customized strategies which effectively communicate the unique personality and value of a brand or product, engage the target audience, and generate new revenue opportunities.

Congratulations, Amanda!

The team at Pearl Marketing would like to congratulate Amanda on all of her hard work, mentorship, and countless numbers of hours guiding New Hampshire businesses to the best tools and strategies for brand and marketing success. To bring your brand to life, partner with Amanda and Pearl Marketing by calling 603-732-9070, or by emailing info@pearlmarketing.com. Visit our website at pearlmarketing.com and follow us on Facebook, Instagram, Twitter, LinkedIn, and Youtube.

To Brand Audit, or Not to Brand Audit… Is That Your Question?

Through what we call a brand audit, Pearl Marketing has helped many businesses in different stages of business growth. Perhaps you’ve heard of the effectiveness of brand audits, but haven’t taken the time to embrace one, or perhaps there’s still some mystery to it all. Whether you’re a leader of a big company making changes, or a small business owner getting your business off the ground, running a brand audit is of significant importance because it assists one in understanding the current or future status of one’s brand internally (to employees and staff) and externally (to consumers and the public). A brand audit can give you pertinent information that helps in making pivotal brand decisions that affect the success of your business. Read on to better understand when to run a brand audit and why you should run one.

When… launching a business.

Why…

Make sure your brand identity is clear! A brand serves as the heart of a businesses and sends a message to the outside world. If a business doesn’t have a solid and defined brand, you won’t have a solid and defined business. Your employees (and maybe even YOU as the business owner!) won’t know what they’re working for and helping to build, and consumers won’t know what the business is about.  A brand audit allows you to find clarity in defining your brand both internally, for employee and staff morale, and externally, for consumer recognition and effective marketing.  You might hear that a brand audit only serves for those businesses that have a brand currently, but we advocate for the perspective that running a brand audit before officially launching your business gives you a strong foundation to build your business off of. You can better understand the strengths, weaknesses, opportunities, and threats your business plan has and better prepare for the competition at play in your industry.

When… taking advantage of rebranding efforts.

Why…

You’re ready to start the efforts to rebrand your company. This is the perfect time to run a brand audit so you can understand the current state of your brand – what’s working, what’s not working, how your current brand is translating to your target audience, how you’ve been doing in comparison to your competition, what needs to change to improve your brand, what could stay the same. Your current brand needs a current analysis and then a fresh perspective in order to make informed rebranding decisions to carry out an effective transition. The current analysis allows you to cultivate the fresh perspective and make the best decisions for a successful rebrand. In conclusion, the brand audit should be the first step taken in your rebranding efforts.

When… your business is facing challenges.

Why…

Something is not working. You see a substantial problem within your business or company, or maybe even multiple problems. Perhaps it’s a decrease in sales or leads, or maybe a lack in employee productivity or an increase in the turnover rate. Assess your brand to find effective solutions! Often times these problems can be better understood and fixed through the process of a brand audit. Brand audits focus just as much on a business’s internal goals and values as the external because both are important and both work in tandem to get the job done and ultimately bring in revenue. Remember, your brand is the foundation and the heart of your business, and many of your challenges can lead back to that. If there’s a crack in the foundation, or a misunderstanding of the heart, a whole assortment of problems can result. Brand audits can help you find the gaps within your brand and allow you to fix them more efficiently so the internal and external goals of your brand can be met once again.

What does a brand audit through Pearl Marketing look like?

At Pearl Marketing, we run extensive brand audits that include a SWOT Analysis of your company to understand the strengths, weaknesses, opportunities, and threats of your business. They include analyzing the internal end external goals, attributes, and values of your business that cultivate a healthy and defined brand.  They also include the assessment of a brand statement and elevator pitches to ensure clear brand communication among employees and the outside world. Through market research, an analysis of relevant competitors help your business get ahead of the competition. Lastly, recommendations on how to proceed are given to either build a strong brand foundation, fill in gaps and holes, or assist in making necessary changes that will benefit the business’s current brand and future growth.

Partner with us….

To have Pearl Marketing run a brand audit for your business, contact 603-732-9070, or email info@pearlmarketing.com. Visit our website at www.pearlmarketing.com. Be sure to follow us on Facebook, Instagram, LinkedIn, Twitter, and Youtube!

A New, Simpler Way to Access Google Docs!

Are you someone who uses Google tools like Docs, Sheets, Slides, etc.? Perhaps your team at work shares them to get projects done more efficiently. If so, this blog post is for you! At Pearl Marketing, we certainly use our share of Google Docs & Sheets, so we were thrilled when we learned about the new way to access these features. It’s as simple as typing!

Here’s what you do!

This isn’t something you have to sign up for, or wait to try. You can try this out for yourself as you finish reading this blog post. Simply open up a new tab, and in the browser type doc.new. Hit enter, and voila! (I tested this and you can type doc.new or docs.new and it will still work) You should have a fresh Google Doc pop right up for you to start working away. You can do this with all of the Google tools – sheets.new, slides.newform.new.

Make way for the “new” top-level domain.

For those who might not be certain, a top-level domain, or TDL, is essentially what comes at the very end of the URL after the . (dot). For example, www.pearlmarketing.com (there’s .org, .edu, .gov.net, etc.). It is now time to embrace the .new! The .new TDL will also be a future way for businesses to start marketing products and services to the internet public that are brand new. So, even if you don’t utilize the Google tools mentioned above, you’ll still want to keep tabs on the .new TDL and how it can help you with your marketing efforts.

Your time is precious!

Gone are the days of having to click through steps to get to your Google tools. No longer do you have to click that icon of six squares at the top of your page, click the tool you want, and then click “blank.” There’s a lot less clicking and more typing to get your job DONE. This might seem trivial to some, but in the fast paced world of marketing, we sure are grateful for anything that helps us get down to business faster. Your time is precious, so we wanted to share this bit of news with you so you can use it to your time advantage too!

To receive expert marketing coaching and consulting, and to learn more about all of the marketing services we provide businesses and individuals, contact Pearl Marketing at 603-732-9070, or email info@pearlmarketing.com. Visit our website at www.pearlmarketing.com. Be sure to follow us on Facebook, Instagram, LinkedIn, Twitter, and Youtube!

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