Tag: Photography

Why Hire a Marketing Consultant | Pearl Marketing Design

If you have stumbled upon this article, you might be deciding whether your business should invest in hiring an independent marketing consultant. There are many different factors that contribute to whether a company should hire a contract marketing agency to help evolve their marketing strategies. In a competitive online world of getting your brand recognized, sometimes help from a specialist might be the best option. Here are 5 advantages to hiring a marketing consultant.

If you have no marketing team or want to strengthen your current marketing team.

Marketing consultants are great resources for those who currently have no marketing strategy and are not currently looking to build out a team within the company. On the other hand, if you think your marketing team is losing a sense of direction, hiring a marketing agency could be a great solution. Often times agencies can provide unique insights and ideas that the team can run with. This can add a huge rate of return directly to your company and marketing team.

No fear of losing staff mid-way through projects.

Marketing consultants are hired on a contract basis, so there is no fear about losing staff throughout the year. Losing a member of a team during important projects or right before a large event, could take a massive toll on your company’s future financial health and success. Hiring a marketing consultant can take the edge off of that worry due to the contract they sign, agreeing to be committed to your business for a certain amount of time. This also allows your company to be flexible and decide after the contract ends whether you might want to build your own marketing team instead.

No on-board training.

Marketing professionals can immediately give you advice and tend to have experience in many industries. This will save on time and cost that a new marketing hire would have to go through with their on boarding training. The advantage to this cost savings can go directly back into areas of your marketing needs such as website development, promotional content, and other projects your consultant might recommend.

Team of experts costs less than you think.

You would think that a team of marketing professionals would induce costly expenses. Marketing agencies are formed as a team of strong professionals who have 10+ years of experience in various industries. The cost of hiring a marketing agency to place you with one of their advanced consultants will almost always cost less than hiring a whole team. This is especially important if your company is just starting to build upon their marketing developments.

Ability to ‘Shop Around’ to find the right fit. 

Every marketing consultant has a different expertise, this allows your company to research and meet with whomever could be the best fit. When researching various agencies it is important to ask yourself some questions. Does this firm’s functionality match the unmet needs we have? Is the price range flexible and can meet your company’s budget? What efficiencies are you looking for and do you think the team/consultant is the right fit to work with your company? Do you need local knowledge or a consultant that strictly specializes in one field? All of the questions answered can lead you to the best consultant to form your marketing strategy.

Marketing consultants bring a lot of knowledge to companies who need more focus. Sometimes a company might need an external perspective to figure out how to improve their marketing strategy. And in some cases, companies might have too many ideas in which they ultimately spread themselves too thin. A marketing consultant can use their expertise to ultimately determine which ideas to put into action for your company for maximum brand recognition. If you or your company identifies with one or more of these statements above, meeting with a marketing consultant could be the next step.

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company!

Visual Storytelling

Have you noticed the growth in video marketing? Are you constantly bombarded with live video feeds on your social media accounts?

With brands constantly using videos to target their audience, visual storytelling is also on the rise. Society’s attention spans are shrinking each year and it is important for your story to capture those who may be interested in your business.

In this blog, we will share some tips on how you can create your perfect visual story, where to publish them, and some great examples for you!


Why You Should Use Visual Storytelling With Your Brand 

Typewriter

When you first visit your Facebook account, what do you see? A lot of images and videos!

Within these graphics comes with a story. More and more consumers are now searching for something that can resonate within their lives. People now these days want to feel included with their interests and share their stories with others who also may be interested. This creates networking opportunities and grows your fan base to the next level!


The Trends of Storytelling You Should Know

Infographic Storyteling


How Do I Create Great Stories?

Stories can be powerful. With the growth of social media, society is seeking trust and authenticity within organizations.

But how can you connect with your targeted audience? Read this infographic

Infographic Stories


I Have A Story! Now What?

Now that you’ve sculptured your story, you need to pitch it to your intended audience.

Before you pitch your story, you must strategize the artwork behind it. Ask yourself: “What kind of image will represent my story? Do I want to shoot a video?” 

They say a picture is worth a thousand words. Photos are sort of the “proof” that you’ve done something or seen something. People share millions of photos every day. When those are shared, your story will receive more recognition.

When choosing or taking a PHOTOGRAPH, review these tips.

  • Is this photo authentic?
  • If I was looking at this photo, would I relate to this story?
  • Did I get permission using this photo?
  • Will this photo be shared and capture the attention of the busy individual?
You also might want to create a VIDEO for your story. Here are some things to consider.

  • Create a script for your video. Write down what you want to say and practice in front of a mirror.
  • Choose the location of your video. Remember – does your location relate to the story you are telling?
  • Dress appropriately for the role
  • Keep your video under 3 minutes. Since society has short attention spans, try to keep your video as short as possible.

Types of Platforms to Share Your Story

video camera

Blogging

Blogging continues to be one of the greatest platforms to pitch stories to audiences who may be interested in your business. Though blogs mostly contain words, try to narrate an image to your audience. They then can imagine your story and where you are going. Create your blogs by using WordPressBloggerSquarespaceTumblr, and more! The more photos/videos you post, the more recognition your story will be picked up. 

Social Media Channels 

Within regards to visual storytelling, Instagram continues to climb to the top. A photo or video can capture the attention of your intended audience. Facebook, Twitter, and YouTube are also great tools to create and display your visual story.

Live Video Feed

One of the great things in today’s tech savvy world is using Live Video feed at your finger tips! Facebook, YouTube, and Instagram now lets you broadcast to a wide range of users.

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