Tag: search engine optimization

EVERYTHING THAT YOU NEED TO KNOW ABOUT SEARCH ENGINE OPTIMIZATION

What is Search Engine Optimization?

Search Engine Optimization, commonly referred to as SEO, is the general practice of increasing quantity and quality of traffic to your business’ website through more direct search engine results. You may be questioning, why exactly is SEO so important? How will SEO benefit my business? The next few sections of this educational article will discuss the importance of SEO and how beneficial it is to include SEO in your marketing efforts. If you still have any further questions or concerns after reading this article, or require general assistance with developing an SEO strategy for your business, contact Pearl Marketing at info@pearlmarketing.com!

Importance of SEO

SEO is extremely important because it can increase traffic to your business’ website by making it easier for online users to find your website through major search engines, like Google. You want your website to be one of the first sites that pops up in the search results after a user types in keywords related to your business and/or industry. If it doesn’t, someone else’s website is showing up and users will likely click on their website and give them business. Users will not scroll through pages and pages of website results to find your business. They want quick results for quick solutions to whatever problem or matter they need help resolving.

How to Develop a SEO Strategy

One of the best ways to help your SEO is to ensure that you are effectively using metadata. Metadata is made up of meta titles, meta descriptions, and keywords. Metadata is input into the backend of the website, normally input by a web developer or whoever is in charge of your website development. It is imperative that metadata is added to each webpage that is a part of your overall website. In other words, if your website has four pages – 1) Home page 2) About Us page 3) Services page 4) Contact Us page – you will want different meta titles, meta descriptions, and keywords associated with all 4 pages.  Let’s break down the components of metadata, shall we!

Meta titles – The title of your webpage. For example, if you are searching for a business on Google, you will see the title in big, blue lettering. Titles are normally the first thing that catches a users eye when searching for something, and it explains the overall subject of the webpage.

Meta descriptions – Meta descriptions are a more in depth glimpse of the content covered on a particular webpage. The descriptions are found underneath the title and page URL. It is important to have a strong meta description for each webpage because users will read them to determine whether your page is worth clicking on to read more. 

Keywords – At Pearl Marketing, we still feel that keywords are important to include in your metadata. It’s important to first understand what keywords people are using to search for the products and services you provide. Think about the words used most in your line of business. Do your research and see what language your competition is using. Then create a list of keywords associated to the words on each webpage of your website and popular words used within your industry. This will allow for your website to be found when users input those keywords into the search bar on search engines, like Google. For example, if you are a hair designer, it would be good to use keywords like “affordable,” “experienced,” “hair designer,” “stylist,” “professional,” “best,” “near me” for your home page.

Website Content

A key aspect to effectively developing your business’ website is to ensure that the content provided is clear to understand, as well as organized and laid out to be generally attractive. Websites that have moving content or chat boxes tend to have a greater amount of traffic because users are highly attracted to engaging content. For SEO purposes, the words and phrases you use within the text of the content on each web page is important because these words and phrases can increase the odds for your website to appear first during a search, rather than another business’ instead. 

 

If your business barely has any metadata or does not have words and phrases related to the metadata within the web pages, then it will most likely appear somewhere far down the search engine line. Studies have shown that most individuals do not click past the first or second pages during a Google search, as they are usually satisfied with the information provided on the first page. Having accurate metadata and relevant text on each web page will help your SEO immensely.

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Creating Effective Content for SEO

If you’ve made it this far, you now know that SEO efforts are absolutely essential in order to improve your business’ rankings and increase brand awareness. There are many SEO tools to help you understand your business’s website from a client’s perspective. For instance, the beginning portion of your website should be clear to understand from any individual’s perspective. If you are selling something, let’s say a water filtration tool, you should have an explanation as to what that is so a client from any background is able to understand what it is.

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The Client’s Perspective

Besides ensuring that the content on your business’s website is clear and concise to understand, it is also important to use forms of tracking to understand the clients perspective. There are SEO/Analytics tools that give you the ability to track website traffic and the amount of times a user spends on an individual webpage from your website. These tools can track where the traffic is coming from and compare the stats to previous months and years. This can help you understand the demographics of your audience better, how well users are finding your website (organic vs paid) and where improvements need to be made.

Keep In Mind…

It is important to keep in mind that SEO efforts are a process, and it will take time to build up a collection of highly engaged users and see a consistent upward trend. It is key to not give up your efforts and remain consistent in updating quantity and quality of content, as well as metadata.

 

Mobile Friendly Sites

Some important things to keep in mind when developing website content is to ensure that you have a web friendly version AND a mobile optimized website. At Pearl Marketing, we always ensure that when we create a website for a client that it is also a mobile optimized site. More than ever, users are engaging with the internet and businesses on their mobile phone, so it is important to cater to this. Having a mobile version also gives on-the-go users the ability to view the content in an efficient manner.

We Are Here To Help!

If you have any questions or concerns on Search Engine Optimization, or if you would like guidance in choosing the right Analytics tools, please feel free to contact us at Pearl Marketing. We have a solid team of experienced marketing consultants that specialize in a wide variety of marketing services. Reach us at 603-732-9070, or email info@pearlmarketing.com

Take Advantage of Pearl Marketing Academy!

Pearl Marketing also has an online academy with four educational courses that are guaranteed to boost your marketing know-how on topics like this one! Our four courses involve Social Media Marketing, Video Marketing, Lead Generation, and Corporate Branding. To view more on the courses that we offer, click HERE: https://www.pearlmarketingacademy.com/, or email academy@pearlmarketing.com with your questions.

How to Market Without Breaking Your Budget

Marketing on a strict budget? We’ve got you covered!

Investing in marketing efforts might initially seem like a costly venture. If you are on a tight budget, you might even be thinking about skipping out on these costs altogether. Having a solid marketing strategy will achieve more than gaining exposure; it will increase your brand awareness, expand your audience, and attract more loyal customers to your business.

Businesses should never completely cut their marketing budgets. Instead, they should shift their focus on more cost-effective solutions to allocate their budget. The goal is to receive the highest ROI (Return On Investment), which can be accomplished using these inexpensive marketing tips!

Distinguish your target consumer.

To reduce unnecessary costs from your marketing plan, take the time to discover your target consumer, the top candidate who would be interested in what you can offer them. Identify your ideal customer’s habits and interests, and deliver your sales pitch in the areas that they will be most likely to see them.

Network.

Volunteer your time and get to know the people in your community who could be interested in your product or service.

Consumers demand the assurance that they are spending their money at businesses with a mission and purpose. Networking is a valuable way to convey your brand image to consumers. This fosters strong, trusting relationships that will turn new customers into devoted ones.

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Maximize social media channels that fit your business.

Select the right social media channels based off of your audience and the commodity you sell. Determining your audience will assist in selecting the right social media platforms to utilize.

Younger audiences are most active on Twitter and Instagram. If you have a broader audience, Facebook is the perfect place to target both men and women of all ages. LinkedIn is where you will find business professionals, who can be targeted by the industry that they work in, and their job titles.

Choosing the right channel will help you focus your energy on users who will be more apt to engage with your posts. This economical approach will decrease the amount of time you spend targeting your audience… and time is money!

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Join the #conversation.

Just as important as selecting the right channel is the content you produce. The goal of social media marketing is to create content that will generate leads. Enticing content will influence consumers purchase decisions, without having to break your budget.

Attracting social media users without paying to sponsor your posts can be attained by creating a conversation or joining an existing one. Sparking conversation with your audience about a trending topic followed by a hashtag will get your post reach and engagement, and drive traffic to your page.

Micro-Influencers.

Rather than paying social media sites to promote your product, invest in micro-influencers (influencers with a niche following) who have followers that would be interested in your product. Influencer marketing is on the rise and is statistically proven to deliver higher ROI than other forms of marketing. Micro-influencers are a more cost-efficient means of influencer marketing because they will expect smaller payment for their contribution.

Reach out and offer free services in exchange for a review or shout-out on their social media or blog. This strategy can be effective if you select the right influencers because they have already established a fanbase of individuals who trust their word. When these influencers promote brands, their fans are confident that the influencer is sending them to the right place.

DIY your SEO.

Great content and marketing methods are worthless if you do not maximize your search engine optimization (SEO). If your website or blog isn’t on the first page of a search engine result page, consumers are not going to recognize that you exist.

Instead of hiring someone to do your SEO, try doing it yourself. Ensure that you have a strong SEO strategy by assigning relevant keywords to your web content and proper meta descriptions that will allow search engines to recognize the purpose of your website. Think about the keywords and phrases that your ideal customer would search for in relation to your website. Embedding these words and phrases into your site will solidify your spot on the top of search engine results.

The readability of your site is another important element that you need to ensure works well on both desktops and mobile devices. If users cannot easily view your website, they will leave before continuing to read your content.

With proper training, you can be a marketing expert on your own!

At Pearl Marketing, we provide training and seminars to business professionals who want to learn the latest and greatest marketing tools and techniques. We work one-on-one with marketing DIYers to coach them on marketing strategies that will enhance their brand and attract more customers for their business. Our goal is to leave clients feeling empowered to manage their own marketing strategies that will drive their businesses future success.

Let us help you bring your brand to life! Call 603-732-9070 or email info@pearlmarketing.com 

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Strategic SEO Marketing | Pearl Marketing Design

The world of digital marketing is continually shifting, learn how your company can improve their platform visibility through SEO.

What is SEO?

Search Engine Optimization is the basic activity that increases your company’s ranking within search engines. Mostly commonly known search engine is Google, which displays links to pages that receive credible authority by analyzing the number and quality of links from other web pages.

In simpler terms. Google presents the most qualified searches first.

My content is resourceful and relevant to the services/products we sell, but we still are not ranked number one. Why?

Google doesn’t give out participation trophies. You have to earn your right to be at the top.

And that’s where proper utilization of SEO is necessary when trying to rank your website within the first few results. This means that having experts use the right tools to achieve high search rankings.

Who should manage my company’s SEO?

There are many options including hiring a marketing consultant, using a marketing agency, or utilizing your marketing department. There are also SEO companies that specifically specialize in the craft of search engine rankings.

Can’t I just use Google Analytics?

Google Analytics is powerful tool for increasing search rankings. When used to its maximum potential, it can increase your company’s traffic and ultimately convert clicks into actions.

Google’s ranking algorithms are the magic behind what companies have the best chance for audience views. The two most famous algorithms are Panda and Penguin. The animal theme stemmed from creator Navneet Panda who actually created Panda first in 2011. In brief, Panda reduces the number of low-quality sites appearing at the the top of Google’s results whereas Penguin focuses on the backlink profile of your site in real time.

Search Engine Optimization

Do I really need someone to managing my SEO?

Before Google’s ranking algorithms, there was a possibility of almost anyone being able to create relevant content for consumers and potentially coming out on top. Now, it is much more difficult to do so without a professional. It is important to not only create great content to get people to link your pages, but also show Google that your pages are interesting and authoritative.

Who should I contact?

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company’s search rankings!

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