Tag: Social Media Marketing (Page 1 of 2)

Facebook Ads or Boosted Posts? Choosing the Right Strategy For Your Business.

Facebook Ads vs Boosted Posts.

Choosing a Facebook advertising strategy that fits your business.

For businesses, Facebook has provided a network for consumers to discover brands they would have never known existed. Home to over a billion active users, you might be wondering how to sift through all of the noise to let your brand be heard. That’s where Facebook advertising becomes an essential component of a marketer’s toolbox.

With several available options for advertising on Facebook, it can seem like a daunting task for business professionals to initially launch a Facebook campaign. You might have even contemplated if paid Facebook advertising will truly be an effective marketing approach for your business. If this sounds like you, here are some tips to getting started on successfully managing Facebook Ads!

What is the difference between Boosting Posts and creating a Facebook Ad?

Boosted Posts.

Boosting a Facebook post is when you pay Facebook to sponsor your content to reach more users. With boosted Facebook posts, you simply select a target audience and the amount of money you are willing to spend during a selected period of time, and Facebook presents your post based on these factors. This strategy is a practical way to increase your posts reach, or the number of people viewing your content, yet it does not provide you with many targeting options. Boosting posts is a quick and easy way to advertise, but if you have a specific marketing goal, such as increasing page likes, then creating a Facebook Ad in Ads Manager is a more effective approach.

Facebook Ads Manager. 

Facebook Ads that are created in Ads Manager have more options you can customize. Unlike boosted posts, Ads Manager allows you to create campaigns that deliver specific outcomes. If the goal of your ad is to drive traffic to your website or get users to install your mobile app, Facebook Ads Manager will perform based on these objectives.

With Ads Manager you can select a target audience based off of their location, interests, and age, as well as where your ad will be placed, such as on Facebook Messenger or Instagram (owned by Facebook). Once you have customized these options, Facebook provides a projection of how well your ad will do based off of these details so that you can ensure that you are maximizing a strategy that suits your business’s needs.

You can also create several different posts within the same campaign, which is beneficial for analyzing how one post outperforms a similar post with different text and image.

Depending on your marketing objective, you will customize the features of your ad that supports your business’s goals. The more specific you get, the better!

Which advertising method is better for my business?

Boosted posts are quick and easy. 

Perhaps you want to quickly run an ad that increases engagement and brand awareness; boosting a post is an effective marketing strategy. If you have an existing post that is performing well, boosting an organic post is also an effective strategy in comparison to creating a completely new ad in Facebook Ads Manager.

Facebook Ads are more customizable.

If your goal is to create a campaign that will be delivered to a distinctive group of consumers with a set of similar interests to achieve a marketing objective, then Facebook Ads will work best for your business. Facebook will guide you along the way so that you can maximize your budget to produce measurable results. The key is to equip yourself with the knowledge of who your target audience is and the type of content they are attracted to. A sound social media strategy will assist in this process.

You can create your own social media strategy to attain new and existing customers with the proper training from Pearl Marketing Academy. Sign up for the Social Media Course and start forming a strategy that will enhance your brand!

Why should I implement a paid Facebook advertising strategy?

Get your brand noticed.

Creating appealing content to distribute on social media helps you convey your brand’s messages to your audience so that they can better understand what your business has to offer. Getting to the point where you have a loyal following takes time, however. The first month you create a social media page, you most likely aren’t going to gain thousands of followers.

Yet you still need to maintain your business to generate consistent revenue. This is where paid advertising on Facebook and Instagram becomes a useful tool for getting your brand recognized. It presents your content directly to target user’s newsfeeds so that you do not have to rely solely on users finding your posts on their own. Consumers are increasingly turning to social media to try new brands and through sponsored content, they are being connected with brands who meet their demands… and this could be YOU!

Calculate measurable results. 

Facebook Ads will also allow you to track the performance of your ads so that you can measure conversion rates to calculate the return on your investment.

How can I get the most out of my marketing budget from Facebook Ads?

Create quality content. 

Don’t go into Facebook advertising with the notion that the more money you spend the better results you will receive. Facebook determines ad placement on several other factors in addition to your budget, such as the quality of your ad and the relevance it will have on consumers. If your ad targets users who are interested in skiing, but your ad focuses on snowboarding, an ad with a lower budget could have their ad placed more frequently than yours.

Spend your money wisely. 

Select a marketing budget that you are comfortable with. Start small at first and increase your budget as you become more savvy with Facebook Ads. If you create useful content that consumers will want to engage with, Facebook Ads will be worth your investment.

Utilizing the best practices to create, plan and develop your social media strategy can be attained with in-depth training from industry experts. Pearl Marketing Academy is the ultimate virtual learning experience that will provide you with the skills to implement a social media strategy that best fits your business. To sign up, visit PearlMarketingAcademy.com!

Don’t let paying the same website you use to connect with long lost friends intimidate you from expanding your business. Facebook is a marketplace for you to leverage new revenue opportunities. Your future customers are waiting to find you. Get your brand noticed NOW

At Pearl Marketing, our goal is to educate and inspire business professionals. Our team of marketing experts works closely with clients to customize strategies that reflect the unique personality and value of a business. At the core of success is a collaboration between Pearl and your company to develop and execute strategies to reach and retain your ideal customers. Let Pearl help bring your brand to life with our consulting services and one-on-one coaching. Call 603-732-9070 or email info@pearlmarketing.com!

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5 Tips For Reaching The iGeneration

5 Tips For Reaching The iGeneration


Generation Z is a force to be reckoned with.

This demographic, consisting of anyone born after 1996, has a powerful influence on the way brands are marketing their businesses. Unlike millennials and generations before, Generation Z was born into the digital age, where life without the internet and e-commerce is unknown. While the iGeneration is still young, the oldest being barely in their 20s, they have a prominent impact on spending in the U.S., accounting for $143 billion in spending power. Tapping into this market is attainable with these 5 marketing strategies!

1. Analyze their buying behaviors

If Generation Z is an audience that fits the profile as your ideal customer, or perhaps you are looking to expand your audience to a younger demographic, you must first analyze their buying habits and behaviors to successfully sell them. Unlike their successors, they grew up on social media, which has a great influence on their purchase decisions. Producing content that will appeal to Gen Z demands incorporating trending topics on relevant platforms to increase the likelihood that this audience will become future customers.

Pearl Marketing Academy’s social media course can provide you with expert training on how to engage your target audience on various social media platforms.

2. Make your business accessible

iGen grew up on having the ability to purchase anything online with the click of a button. Going to a store to buy the next big thing to hit the shelves isn’t their norm. They demand fast and easy access to products and don’t need to put in much effort to achieve that.

You must ensure that consumers can easily access your website to find the information they need, such as what your business has to offer and how you can be contacted. Your website design plays a crucial role in the buying process. If your website isn’t user-friendly and well-designed, users will leave your website faster than they found it.

If you have an e-commerce business, ensure that the checkout process is smooth and easy. Offer fast shipping at a low cost to keep pace with your competitors.

3. Invest in influencer marketing

Post-millennials see brands on social media being promoted by their favorite celebrities, athletes, and bloggers, and are instinctively drawn to the brands they endorse. This reflects the lead generation process for this market, where capturing their attention relies heavily on influencer marketing. When an influencer with a large or niche social media following tells their followers to check out a brand, they are contributing to the process of generating more leads for a business that will translate into future sales. Investing in someone that has an influence on your brand to promote your business is a powerful way to attract Gen Z.

4. Utilize paid social media advertising

Engaging Gen Zers to spark their interest in your brand and encourage them to complete an action towards a sale, you have to ensure that your content appears right before their eyes on the social media channels they occupy the most. This is achieved best when brands use paid social media advertising to sponsor their content so that their posts are presented directly on user’s social media feeds.

Pearl Marketing Academy’s social media course provides expert training on relevant social media practices to apply to your marketing strategy. We will coach you through the process of implementing paid social media advertising to better reach your target audience. Visit pearlmarketingacademy.com to learn more!

5. Convey your brand’s core values.

Increasing brand awareness is an effective way to attract post-millennials to your brand because they look to purchase from brands with a purpose. A large population of Generation Z is passionate about social issues and protecting the earth. They gravitate towards ethical companies who demonstrate social responsibility, environmental awareness, and equality. Being able to convey your brand’s values is essential.

A brand audit can help reassess the current needs and demands of a business’s target audience, to determine if they need to shift their focus on a new marketing strategy to better reach this audience. If this is applicable to your business, conduct a brand audit with Pearl Marketing!

Your target audience could be expanding. Considering a shift in your marketing strategy could benefit your business by bringing in new revenue opportunities. Pearl Marketing can assist you in strengthening your brand strategy so that you can make informed marketing decisions to reach more potential customers. From one-on-one coaching to seminars and speaking engagements, our promise is to educate and inspire business professionals to bring their brand to life.

Call 603-732-9070 or email info@pearlmarketing.com and unlock your brand’s potential!

Looking to improve your marketing efforts on your own? Pearl Marketing Academy provides business professionals with the necessary tools and resources to implement the latest marketing strategies so that they can successfully manage their own marketing plan. From social media, to lead generation and corporate branding, Pearl Marketing Academy empowers professionals to learn the latest marketing trends at their own time and pace with a unique virtual learning experience. Visit PearlMarketingAcademy.com to select your courses!

Be sure to follow us on Facebook, Twitter, Instagram, LinkedIn, and YouTube!

How to Market Without Breaking Your Budget

Marketing on a strict budget? We’ve got you covered!

Investing in marketing efforts might initially seem like a costly venture. If you are on a tight budget, you might even be thinking about skipping out on these costs altogether. Having a solid marketing strategy will achieve more than gaining exposure; it will increase your brand awareness, expand your audience, and attract more loyal customers to your business.

Businesses should never completely cut their marketing budgets. Instead, they should shift their focus on more cost-effective solutions to allocate their budget. The goal is to receive the highest ROI (Return On Investment), which can be accomplished using these inexpensive marketing tips!

Distinguish your target consumer.

To reduce unnecessary costs from your marketing plan, take the time to discover your target consumer, the top candidate who would be interested in what you can offer them. Identify your ideal customer’s habits and interests, and deliver your sales pitch in the areas that they will be most likely to see them.

Network.

Volunteer your time and get to know the people in your community who could be interested in your product or service.

Consumers demand the assurance that they are spending their money at businesses with a mission and purpose. Networking is a valuable way to convey your brand image to consumers. This fosters strong, trusting relationships that will turn new customers into devoted ones.

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Maximize social media channels that fit your business.

Select the right social media channels based off of your audience and the commodity you sell. Determining your audience will assist in selecting the right social media platforms to utilize.

Younger audiences are most active on Twitter and Instagram. If you have a broader audience, Facebook is the perfect place to target both men and women of all ages. LinkedIn is where you will find business professionals, who can be targeted by the industry that they work in, and their job titles.

Choosing the right channel will help you focus your energy on users who will be more apt to engage with your posts. This economical approach will decrease the amount of time you spend targeting your audience… and time is money!

Pearl Marketing Design Lead Generaton

Join the #conversation.

Just as important as selecting the right channel is the content you produce. The goal of social media marketing is to create content that will generate leads. Enticing content will influence consumers purchase decisions, without having to break your budget.

Attracting social media users without paying to sponsor your posts can be attained by creating a conversation or joining an existing one. Sparking conversation with your audience about a trending topic followed by a hashtag will get your post reach and engagement, and drive traffic to your page.

Micro-Influencers.

Rather than paying social media sites to promote your product, invest in micro-influencers (influencers with a niche following) who have followers that would be interested in your product. Influencer marketing is on the rise and is statistically proven to deliver higher ROI than other forms of marketing. Micro-influencers are a more cost-efficient means of influencer marketing because they will expect smaller payment for their contribution.

Reach out and offer free services in exchange for a review or shout-out on their social media or blog. This strategy can be effective if you select the right influencers because they have already established a fanbase of individuals who trust their word. When these influencers promote brands, their fans are confident that the influencer is sending them to the right place.

DIY your SEO.

Great content and marketing methods are worthless if you do not maximize your search engine optimization (SEO). If your website or blog isn’t on the first page of a search engine result page, consumers are not going to recognize that you exist.

Instead of hiring someone to do your SEO, try doing it yourself. Ensure that you have a strong SEO strategy by assigning relevant keywords to your web content and proper meta descriptions that will allow search engines to recognize the purpose of your website. Think about the keywords and phrases that your ideal customer would search for in relation to your website. Embedding these words and phrases into your site will solidify your spot on the top of search engine results.

The readability of your site is another important element that you need to ensure works well on both desktops and mobile devices. If users cannot easily view your website, they will leave before continuing to read your content.

With proper training, you can be a marketing expert on your own!

At Pearl Marketing, we provide training and seminars to business professionals who want to learn the latest and greatest marketing tools and techniques. We work one-on-one with marketing DIYers to coach them on marketing strategies that will enhance their brand and attract more customers for their business. Our goal is to leave clients feeling empowered to manage their own marketing strategies that will drive their businesses future success.

Let us help you bring your brand to life! Call 603-732-9070 or email info@pearlmarketing.com 

Follow us on Facebook, Twitter, Instagram, LinkedIn, and YouTube!

Say Goodbye to Google+

Revamping Your Social Media Marketing Strategy After Google+

Google recently announced that it will be closing down its consumer version of Google+, set to take effect April 2019. If you employed Google+ as your social media marketing strategy, you might be wondering… Now What? Rest assured, Pearl Marketing has several ways you can redirect your social media marketing strategy to boost your online presence.

What’s Happening to Google+?

Google’s decision to shut down Google+ occurred after reports of data breaches that exposed user’s information to unauthorized parties. In addition to the data breaches, the number of users engaging on the platform was relatively low. If you did utilize Google+ however, you will have the opportunity to export and save information from your Google+ account through Google Takeout.

What Should I Do Now?

Now that you have the data from your Google+ account, you might be looking for ways to utilize this information on a different channel. Or, perhaps you are left to shift your focus from Google+ to another social networking site. Luckily, there are several social media platforms that are flourishing with active users looking for engaging content to interact with.

Maximize Your Social Media Strategy

As a result of low engagement on Google+, you likely weren’t receiving the best social media potential for your brand. Instead, you will want to refocus your attention on a platform that has active users who will be more apt to read your content, and in turn, like, comment and share your posts.

The more people that reference your brand and cite the information you have published, the better your search engine optimization (SEO) will be. Improving your SEO is crucial, as it allows your website and social media pages to appear at the top of users’ Google searches.

Search Engine Optimization

Improve Search Engine Optimization

Google rates its search engine rankings based off of metadata, bounce rate, and levels of engagement. When users spend time reading your content for example, it reduces your bounce rate, indicating that people are viewing pages on your website for longer periods of time. This prioritizes your content, placing it higher in search engine results, which increases the probability of having your content viewed by others. The more people viewing and discussing your content, the better!

Creating content that is enticing will assist in this process, prompting high levels of engagement from eye-catching posts. You can achieve this best with visual content that grabs the audience’s attention through images or video.

YouTube is a video-sharing network owned by Google that houses a thriving community of content creators. Publishing videos to your YouTube channel is an effective way to capture your audience’s attention quickly. These videos can also be linked to your other social media sites, such as Facebook and Twitter. This will increase your online exposure, by driving traffic to your website and social media.

Need More Assistance?

Pearl Marketing can help you strengthen your social media marketing strategy! If you are interested in setting up a consultation, call us at (603) 732-9070, email info@pearlmarketing.com, or visit us at https://www.pearlmarketing.com. Don’t forget to check us out on Facebook, Twitter, Instagram, LinkedIn, and YouTube

Strategic SEO Marketing | Pearl Marketing Design

The world of digital marketing is continually shifting, learn how your company can improve their platform visibility through SEO.

What is SEO?

Search Engine Optimization is the basic activity that increases your company’s ranking within search engines. Mostly commonly known search engine is Google, which displays links to pages that receive credible authority by analyzing the number and quality of links from other web pages.

In simpler terms. Google presents the most qualified searches first.

My content is resourceful and relevant to the services/products we sell, but we still are not ranked number one. Why?

Google doesn’t give out participation trophies. You have to earn your right to be at the top.

And that’s where proper utilization of SEO is necessary when trying to rank your website within the first few results. This means that having experts use the right tools to achieve high search rankings.

Who should manage my company’s SEO?

There are many options including hiring a marketing consultant, using a marketing agency, or utilizing your marketing department. There are also SEO companies that specifically specialize in the craft of search engine rankings.

Can’t I just use Google Analytics?

Google Analytics is powerful tool for increasing search rankings. When used to its maximum potential, it can increase your company’s traffic and ultimately convert clicks into actions.

Google’s ranking algorithms are the magic behind what companies have the best chance for audience views. The two most famous algorithms are Panda and Penguin. The animal theme stemmed from creator Navneet Panda who actually created Panda first in 2011. In brief, Panda reduces the number of low-quality sites appearing at the the top of Google’s results whereas Penguin focuses on the backlink profile of your site in real time.

Search Engine Optimization

Do I really need someone to managing my SEO?

Before Google’s ranking algorithms, there was a possibility of almost anyone being able to create relevant content for consumers and potentially coming out on top. Now, it is much more difficult to do so without a professional. It is important to not only create great content to get people to link your pages, but also show Google that your pages are interesting and authoritative.

Who should I contact?

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company’s search rankings!

Why Hire a Marketing Consultant | Pearl Marketing Design

If you have stumbled upon this article, you might be deciding whether your business should invest in hiring an independent marketing consultant. There are many different factors that contribute to whether a company should hire a contract marketing agency to help evolve their marketing strategies. In a competitive online world of getting your brand recognized, sometimes help from a specialist might be the best option. Here are 5 advantages to hiring a marketing consultant.

If you have no marketing team or want to strengthen your current marketing team.

Marketing consultants are great resources for those who currently have no marketing strategy and are not currently looking to build out a team within the company. On the other hand, if you think your marketing team is losing a sense of direction, hiring a marketing agency could be a great solution. Often times agencies can provide unique insights and ideas that the team can run with. This can add a huge rate of return directly to your company and marketing team.

No fear of losing staff mid-way through projects.

Marketing consultants are hired on a contract basis, so there is no fear about losing staff throughout the year. Losing a member of a team during important projects or right before a large event, could take a massive toll on your company’s future financial health and success. Hiring a marketing consultant can take the edge off of that worry due to the contract they sign, agreeing to be committed to your business for a certain amount of time. This also allows your company to be flexible and decide after the contract ends whether you might want to build your own marketing team instead.

No on-board training.

Marketing professionals can immediately give you advice and tend to have experience in many industries. This will save on time and cost that a new marketing hire would have to go through with their on boarding training. The advantage to this cost savings can go directly back into areas of your marketing needs such as website development, promotional content, and other projects your consultant might recommend.

Team of experts costs less than you think.

You would think that a team of marketing professionals would induce costly expenses. Marketing agencies are formed as a team of strong professionals who have 10+ years of experience in various industries. The cost of hiring a marketing agency to place you with one of their advanced consultants will almost always cost less than hiring a whole team. This is especially important if your company is just starting to build upon their marketing developments.

Ability to ‘Shop Around’ to find the right fit. 

Every marketing consultant has a different expertise, this allows your company to research and meet with whomever could be the best fit. When researching various agencies it is important to ask yourself some questions. Does this firm’s functionality match the unmet needs we have? Is the price range flexible and can meet your company’s budget? What efficiencies are you looking for and do you think the team/consultant is the right fit to work with your company? Do you need local knowledge or a consultant that strictly specializes in one field? All of the questions answered can lead you to the best consultant to form your marketing strategy.

Marketing consultants bring a lot of knowledge to companies who need more focus. Sometimes a company might need an external perspective to figure out how to improve their marketing strategy. And in some cases, companies might have too many ideas in which they ultimately spread themselves too thin. A marketing consultant can use their expertise to ultimately determine which ideas to put into action for your company for maximum brand recognition. If you or your company identifies with one or more of these statements above, meeting with a marketing consultant could be the next step.

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company!

How To Use Facebook Data To Your Advantage

Facebook and its data sharing has been one the most talked about stories of the year. Americans are now becoming even more aware of the immense amount of personal data that is collected on them, and shared, daily. Pearl Marketing and Design has known this for years, and although we remain mildly concerned about our own personal information floating out there in cyber space, the tools that Facebook and Google provide helps to fuel the success of our business and our clients. To provide you with a better understanding of how this can work for your business, we will start by explaining a few facts about Facebook and Google’s data collection:

How does Facebook collect data?

  1. Actions and behaviors, aka your interactions (likes, comments, links, clicks, and saved content).
  2. Profile information, including content uploaded to your page.
  3. Digital footprint on mobile devices (i.e. location, contacts).
  4. IP addresses, operating systems, browser types, etc. on laptops or desktop computers.
  5. Through partners (i.e. companies that sell data) and cookies on your operating system.

How does Google collect data?

  1. Keywords that you are using to search for specific content.
  2. Websites you are visiting and the videos you are watching (YouTube is owned by Google).
  3. Ads you click on and keywords you searched for to find that advertisement.
  4. Your location, device information, IP address and cookie data within your browser history

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Why is collecting data important?

  1. Allows businesses to make data-driven decisions instead of acting on intuition. A lot of different companies collect your personal data (especially social media sites). Often they’ll use that data to provide you with personalized suggestions to keep you engaged. Facebook for example uses your personal information to suggest content you might like to see based on what other people similar to you like.
  2. Transactional data is incredibly important for businesses because it helps them to analyze variability in consumer trends, uncover hidden patterns, and identify correlations. This information provides insight into consumer behaviors that can then be used for decision making, strategies, and competitive advantages.
  3. Web data is important because it’s one of the major ways businesses can access information that isn’t generated by themselves. When creating business models and making important business decisions, companies need information on what is happening internally and externally within their organization and what is happening in the wider market.
  4. Sensor data is produced by objects and is often referred to as the Internet of Things (IoT). It covers everything from your smartwatch measuring your heart rate to a building with external sensors that measure the weather. The power of this data is its real time reporting and geolocating capabilities.

Who uses your data?

Personal data is aggregated (to privatize it somewhat) and thensold to other companies, mostly for advertising purposes. That’s one of the ways you get targeted ads and content from companies you’ve never even heard of.

What are these data “tools” we are talking about?

  1. Pretty much every website and social media site you visit collects transactional data of some kind, either through Google Analytics, another 3rd party system or their own internal data capture system. Our company subscribes to several tools that retrieve this data.
  2. Cookies are placed on your computer and track your search history.
  3. Surveys, focus groups, and interviews are tools and ways to collect data as well.

How can I use these tools to my advantage?

Data can be used to monitor competitors, understand consumer behaviors, track potential customers, keep track of channel partners, generate leads, build apps, and much more. Considering the immense amount of activity occurring online each day, there is no better way to make informed decisions for your business. It is no coincidence that today’s most successful businesses utilize online data to expand their influence and grow their enterprises.

Pearl Marketing Design

How can Pearl Marketing help?

Pearl Marketing & Design utilizes data collection and analytics to provide our clients with consumer behaviors and trends. This information can be used to make informed decisions on business strategies and brand positioning. Call us today at 603.732.9070 to schedule a consultation on how to best utilize data services to benefit your business. www.pearlmarketingdesign.com

The Importance of Educating, Training and Mentoring your Marketing Personnel.

What makes your company stand out from your competition? Is it your unique product? Maybe it’s the personalized way you tailor your services to your clients’ needs. Which ever the case may be, ultimately your competitive advantage will only stand out against your competition if you work on your brand recognition. A higher return of investment is made possible if your marketing personnel is trained thoroughly in order to effectively market your company to the needs of your consumers.

At Pearl Marketing, we want to teach you the latest in marketing tools for you to adapt into your practice. Our marketing techniques have proven to inspire creative ideas and strategies that will enhance your brand. We offer the following services to get your company up and running.

Consulting: Companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea.

In House Training: We provide team-training sessions designed to develop the marketing know-how of your employees and to inspire creative ideas and strategies to enhance your brand.

Training’s/Seminars: We conduct group training programs and seminars on various topics in marketing.

One-On-One Coaching: We provide one-on-one coaching to marketing DIY-ers.

By using Pearl Marketing as your company’s mentors, it will enable your company to build a first-class marketing team. If this is done strategically, mentoring can provide an abundance of benefits to the employees and the organization overall.

Strength Skill Sets: Mentoring allows employees to address their weaknesses in their workplace. A training program allows marketing personnel to strengthen these weaknesses in a supportive environment which can help to reduce the weak links. Employees will see the improved performance through consistent training which will lead them to an overall satisfaction in their developing knowledge and translate into better work performance.

Create Transparency: Creating a clear organizational flow of marketing tactics is crucial for the success of your team. It is important to get a clear sense of roles in any organization in order to reduce office politics and keep everyone assigned to their task needed for the success of the marketing campaign.

Enhance Collaboration: Any marketer knows that the key to success is to collaborate effectively. Mentors understand the necessary tools to teach teamwork in an organic way which empowers employees to bounce ideas and tasks off of one another.

Increase Engagement: According to a recent study, 70% of respondents report that they are disengaged in their work organization. Effective mentoring is the key to unlocking the interests and goals of many employees as they seek growth with the company. People want to feel engaged and successful in their career, but sometimes along the way there are lulls in this progress which mentoring can help in combatting.

Rise in Ranks: Providing effective training can ultimately help your organization rise in ranks against competitors. Employees have a vested interest in investing in their company, and hope to gain personal career benefits from their time spent there.

Source: https://imeetcentral.com/build-first-class-marketing-team-mentoring

To get started with your training, contact us.

 

How Do You Know Your Marketing Efforts Are Paying Off?

You have planned the perfect campaign for your brand. Your newsletter is sent, your Facebook Ads are hitting your targeted audience, your video is posted on YouTube, and SEO Keywords are in Google Adwords. Hooray!

What now?

The next step is to analyze how much of an impact your campaign made. How do you know your marketing efforts paid off? Did I gain more business and customers? Did my conversion rate increase? What kind of numbers determine if I made an impact?

In this blog, we will dive into how to track your success and how to plan a stellar campaign with proven results.


SMART Goals

Setting SMART Goals

Before measuring success, brands must brainstorm ideas and set goals. This process helps a team focus and push them to be better.

To make grounding goals, think of the acronym S.M.A.R.T.

  • Specific – Do set real numbers with real deadlines. Don’t say, “I want more visitors.”
  • Measurable – Do make sure that you can track your goal. Don’t hide behind buzzwords like “brand engagement” or “social influence.”
  • Attainable – Do work toward a goal that is challenging but possible. Don’t try to take over the world in one night.
  • Realistic – Do be honest with yourself, because you know what you and your team are capable of. Don’t forget any hurdles you may have to overcome.
  • Time-Bound -Do be honest with yourself, because you know what you and your team are capable of. Don’t forget any hurdles you may have to overcome.

How To Measure Success!

In these next sections, we will layout tips on whether your marketing campaigns are paying off. When you are pitching your campaign to your audience, you should analyze the Bounce Rate, Organic Traffic Searches, Landing Pages, and Conversions. These four tools will help you determine your success and how to move forward!

Bounce Rate

Bounce Rate

Bounce Rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. This stat can easily be ignored, but it is important to know if your content is reaching the audience and how long they stay on your website or blog.

Many sites have a bounce rate of 45 to 50 percent. Anything under 40 percent is considered a win. Though a high bounce rate may be negative, it can also be a positive. A visitor may receive all the information they need in a single page of your website or blog. Use discretion on whether your content is reaching your audience.

 

Organic Traffic Searches

Google

Almost everyone who has access to the internet is asking questions or searching for some answers on search engines. These queries could potentially bring people to your content–but are Google and Bing actually throwing any love your way?

You’ll get your answer by looking at the number of people who arrive at your site through organic search. Just as with bounce rate, you must monitor your numbers growing through organic searches. If you do not see steady growth, you may need to re-strategize your website or content to ensure that they’re fully optimized for search engines.

 

Click-Through Landing Pages

Landing Page

Whether visitors on your site arrive through organic search, a Facebook referral, or an email link, you’re ultimately going to want to guide them from the content into a sales-focused environment.

One way to achieve this is to weave contextual links to relevant e-commerce or landing pages right into your content. Customers are more engaged by, and more likely to interact with content that contains helpful information about your brand. You can see just how effectively your blog as a whole or individual articles is driving to e-commerce or other landing pages by setting up a custom segment in your analytics program. If you’re not seeing a lot of clicks from your content into e-com, you may need to reevaluate how you’re integrating brand mentions in your content.

 

Blogging to E-Commerce Conversions

Blogging

When a viewer lands on your e-commerce page, are they making purchases?

You can set up your analytics to track the path that readers take once they enter your blog, and learn about their buying habits. You can see exactly how many purchases were influenced by the blog, the average amount purchased per transaction, and how much total revenue that part of the site generated.

Don’t be discouraged if your customer didn’t buy your product during the conversion period. They may return tomorrow, a week, or a month to buy your good or service!


Sources

Kreuser, A. (2016, March 2). 4 Easy Ways To Tell if Your Marketing Is Working. Retrieved from https://www.inc.com/amanda-pressner-kreuser/4-easy-ways-to-tell-if-your-marketing-is-working.html

Visual Storytelling

Have you noticed the growth in video marketing? Are you constantly bombarded with live video feeds on your social media accounts?

With brands constantly using videos to target their audience, visual storytelling is also on the rise. Society’s attention spans are shrinking each year and it is important for your story to capture those who may be interested in your business.

In this blog, we will share some tips on how you can create your perfect visual story, where to publish them, and some great examples for you!


Why You Should Use Visual Storytelling With Your Brand 

Typewriter

When you first visit your Facebook account, what do you see? A lot of images and videos!

Within these graphics comes with a story. More and more consumers are now searching for something that can resonate within their lives. People now these days want to feel included with their interests and share their stories with others who also may be interested. This creates networking opportunities and grows your fan base to the next level!


The Trends of Storytelling You Should Know

Infographic Storyteling


How Do I Create Great Stories?

Stories can be powerful. With the growth of social media, society is seeking trust and authenticity within organizations.

But how can you connect with your targeted audience? Read this infographic

Infographic Stories


I Have A Story! Now What?

Now that you’ve sculptured your story, you need to pitch it to your intended audience.

Before you pitch your story, you must strategize the artwork behind it. Ask yourself: “What kind of image will represent my story? Do I want to shoot a video?” 

They say a picture is worth a thousand words. Photos are sort of the “proof” that you’ve done something or seen something. People share millions of photos every day. When those are shared, your story will receive more recognition.

When choosing or taking a PHOTOGRAPH, review these tips.

  • Is this photo authentic?
  • If I was looking at this photo, would I relate to this story?
  • Did I get permission using this photo?
  • Will this photo be shared and capture the attention of the busy individual?
You also might want to create a VIDEO for your story. Here are some things to consider.

  • Create a script for your video. Write down what you want to say and practice in front of a mirror.
  • Choose the location of your video. Remember – does your location relate to the story you are telling?
  • Dress appropriately for the role
  • Keep your video under 3 minutes. Since society has short attention spans, try to keep your video as short as possible.

Types of Platforms to Share Your Story

video camera

Blogging

Blogging continues to be one of the greatest platforms to pitch stories to audiences who may be interested in your business. Though blogs mostly contain words, try to narrate an image to your audience. They then can imagine your story and where you are going. Create your blogs by using WordPressBloggerSquarespaceTumblr, and more! The more photos/videos you post, the more recognition your story will be picked up. 

Social Media Channels 

Within regards to visual storytelling, Instagram continues to climb to the top. A photo or video can capture the attention of your intended audience. Facebook, Twitter, and YouTube are also great tools to create and display your visual story.

Live Video Feed

One of the great things in today’s tech savvy world is using Live Video feed at your finger tips! Facebook, YouTube, and Instagram now lets you broadcast to a wide range of users.

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