Tag: Viral Marketing

Live Video is Dominating the Internet! Here’s How to Use It.

Live Video has continued to rise, and shows no signs of slowing down.

The use of live video in content marketing was once thought to be a novelty act used by quirky or niche brands. Those days are long gone, as the way in which brands interact with their audience continues to evolve.

It has been estimated by the Digital Information World that almost 14% of all traffic on the internet will be occupied by live video by early 2021. As every social media outlet continues to follow the YouTube and Facebook models of supporting live streams, this upcoming year you can expect the use of streaming to explode in popularity for businesses of any and every kind.

Live Video is Becoming a Must Have in Any Effective Marketing Strategy.

When scouring the internet for opinions of live video, numbers found from credible sources like New York Magazine and LiveStream.com are especially staggering.

While standard social media posting and marketing practices such as blogs (like the one you are reading now) have cemented their place as key and worthwhile marketing initiatives for years to come, the call for more live video could not be any more clear from consumers.

Percentages like 100% – or 80% of consumers reporting they enjoy live video over text are too enticing to ignore. Neglecting video in your marketing package equals less of your audience becoming customers.

Brands Are Already Using Live Video to Their Advantage.

A blueprint for successful live video is already forming, and right in line with the social media era, it lends itself to those willing to go for it and take risks.

Brands are often afraid to do something that isn’t polished and perfected. With live video, you have to ditch those instincts. Having a plan is still important, as we can’t just wing it, but the willingness to simply ask your followers questions, listen, and respond, is what creates the best live video.

People will always value a genuine two way exchange, and to create that back and forth, there just isn’t the time to always be editing down and perfecting your response. Polished video will always have a huge space in marketing, but the ability to answer quickly and immediately can bring you more customers in an age where attention spans continue to shrink.

How to Use Live Video With Your Business:

There are tons of platforms offering live video, and those who aren’t will be soon. Facebook is a place where the majority of business still do the bulk of their posting, so Facebook Live is a great place to start.

As Facebook saw more and more consumers leaving for more video friendly options, they quickly pivoted their brand model towards becoming a leader in video friendly social media.

Since then, they have already built a base of over 2 million people who consistently watch video on their site. Plus, they make it incredibly easy for businesses to post videos, or “go live”.

What are some live video ideas that work?

Something consumers love to see is a behind the scenes look at your business. It helps them learn who you really are, makes you more relatable, and creates a strong feeling of trust with your brand.

Sharing day to day activities and interviewing employees, or trusted customers, is the perfect place to start.

In addition to that, you can easily recycle blog content into great informative videos.

For example, if you had a blog post that drove a ton of traffic months ago, but has steadily decreased in weekly views as it gets buried behind new content, you can go live with the same topic and spike that traffic again with half the work.

Live video is rapidly taking over the internet. Using its easy functionality to your advantage can only help make your business even stronger.

Interested? Pearl Marketing is Here to Help!

If you have any questions or concerns in regards to video content and implementing live video into your social media marketing strategy, contact Pearl Marketing. We have a solid team of experienced marketing consultants that specialize in a wide variety of marketing services. Reach us at 603-732-9070, or email info@pearlmarketing.com

Take Advantage of our Pearl Marketing Academy!

Pearl Marketing also has an online academy with four educational courses that are guaranteed to boost your marketing know-how on topics like this and more! Our four courses involve Social Media Marketing, Video Marketing, Lead Generation, and Corporate Branding. To view more on the courses that we offer, click HERE: https://www.pearlmarketingacademy.com/, or email academy@pearlmarketing.com with your questions.

How to Market Without Breaking Your Budget

Marketing on a strict budget? We’ve got you covered!

Investing in marketing efforts might initially seem like a costly venture. If you are on a tight budget, you might even be thinking about skipping out on these costs altogether. Having a solid marketing strategy will achieve more than gaining exposure; it will increase your brand awareness, expand your audience, and attract more loyal customers to your business.

Businesses should never completely cut their marketing budgets. Instead, they should shift their focus on more cost-effective solutions to allocate their budget. The goal is to receive the highest ROI (Return On Investment), which can be accomplished using these inexpensive marketing tips!

Distinguish your target consumer.

To reduce unnecessary costs from your marketing plan, take the time to discover your target consumer, the top candidate who would be interested in what you can offer them. Identify your ideal customer’s habits and interests, and deliver your sales pitch in the areas that they will be most likely to see them.

Network.

Volunteer your time and get to know the people in your community who could be interested in your product or service.

Consumers demand the assurance that they are spending their money at businesses with a mission and purpose. Networking is a valuable way to convey your brand image to consumers. This fosters strong, trusting relationships that will turn new customers into devoted ones.

Live Streaming Pearl Marketing & Design

Maximize social media channels that fit your business.

Select the right social media channels based off of your audience and the commodity you sell. Determining your audience will assist in selecting the right social media platforms to utilize.

Younger audiences are most active on Twitter and Instagram. If you have a broader audience, Facebook is the perfect place to target both men and women of all ages. LinkedIn is where you will find business professionals, who can be targeted by the industry that they work in, and their job titles.

Choosing the right channel will help you focus your energy on users who will be more apt to engage with your posts. This economical approach will decrease the amount of time you spend targeting your audience… and time is money!

Pearl Marketing Design Lead Generaton

Join the #conversation.

Just as important as selecting the right channel is the content you produce. The goal of social media marketing is to create content that will generate leads. Enticing content will influence consumers purchase decisions, without having to break your budget.

Attracting social media users without paying to sponsor your posts can be attained by creating a conversation or joining an existing one. Sparking conversation with your audience about a trending topic followed by a hashtag will get your post reach and engagement, and drive traffic to your page.

Micro-Influencers.

Rather than paying social media sites to promote your product, invest in micro-influencers (influencers with a niche following) who have followers that would be interested in your product. Influencer marketing is on the rise and is statistically proven to deliver higher ROI than other forms of marketing. Micro-influencers are a more cost-efficient means of influencer marketing because they will expect smaller payment for their contribution.

Reach out and offer free services in exchange for a review or shout-out on their social media or blog. This strategy can be effective if you select the right influencers because they have already established a fanbase of individuals who trust their word. When these influencers promote brands, their fans are confident that the influencer is sending them to the right place.

DIY your SEO.

Great content and marketing methods are worthless if you do not maximize your search engine optimization (SEO). If your website or blog isn’t on the first page of a search engine result page, consumers are not going to recognize that you exist.

Instead of hiring someone to do your SEO, try doing it yourself. Ensure that you have a strong SEO strategy by assigning relevant keywords to your web content and proper meta descriptions that will allow search engines to recognize the purpose of your website. Think about the keywords and phrases that your ideal customer would search for in relation to your website. Embedding these words and phrases into your site will solidify your spot on the top of search engine results.

The readability of your site is another important element that you need to ensure works well on both desktops and mobile devices. If users cannot easily view your website, they will leave before continuing to read your content.

With proper training, you can be a marketing expert on your own!

At Pearl Marketing, we provide training and seminars to business professionals who want to learn the latest and greatest marketing tools and techniques. We work one-on-one with marketing DIYers to coach them on marketing strategies that will enhance their brand and attract more customers for their business. Our goal is to leave clients feeling empowered to manage their own marketing strategies that will drive their businesses future success.

Let us help you bring your brand to life! Call 603-732-9070 or email info@pearlmarketing.com 

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Strategic SEO Marketing | Pearl Marketing Design

The world of digital marketing is continually shifting, learn how your company can improve their platform visibility through SEO.

What is SEO?

Search Engine Optimization is the basic activity that increases your company’s ranking within search engines. Mostly commonly known search engine is Google, which displays links to pages that receive credible authority by analyzing the number and quality of links from other web pages.

In simpler terms. Google presents the most qualified searches first.

My content is resourceful and relevant to the services/products we sell, but we still are not ranked number one. Why?

Google doesn’t give out participation trophies. You have to earn your right to be at the top.

And that’s where proper utilization of SEO is necessary when trying to rank your website within the first few results. This means that having experts use the right tools to achieve high search rankings.

Who should manage my company’s SEO?

There are many options including hiring a marketing consultant, using a marketing agency, or utilizing your marketing department. There are also SEO companies that specifically specialize in the craft of search engine rankings.

Can’t I just use Google Analytics?

Google Analytics is powerful tool for increasing search rankings. When used to its maximum potential, it can increase your company’s traffic and ultimately convert clicks into actions.

Google’s ranking algorithms are the magic behind what companies have the best chance for audience views. The two most famous algorithms are Panda and Penguin. The animal theme stemmed from creator Navneet Panda who actually created Panda first in 2011. In brief, Panda reduces the number of low-quality sites appearing at the the top of Google’s results whereas Penguin focuses on the backlink profile of your site in real time.

Search Engine Optimization

Do I really need someone to managing my SEO?

Before Google’s ranking algorithms, there was a possibility of almost anyone being able to create relevant content for consumers and potentially coming out on top. Now, it is much more difficult to do so without a professional. It is important to not only create great content to get people to link your pages, but also show Google that your pages are interesting and authoritative.

Who should I contact?

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company’s search rankings!

Why Hire a Marketing Consultant | Pearl Marketing Design

If you have stumbled upon this article, you might be deciding whether your business should invest in hiring an independent marketing consultant. There are many different factors that contribute to whether a company should hire a contract marketing agency to help evolve their marketing strategies. In a competitive online world of getting your brand recognized, sometimes help from a specialist might be the best option. Here are 5 advantages to hiring a marketing consultant.

If you have no marketing team or want to strengthen your current marketing team.

Marketing consultants are great resources for those who currently have no marketing strategy and are not currently looking to build out a team within the company. On the other hand, if you think your marketing team is losing a sense of direction, hiring a marketing agency could be a great solution. Often times agencies can provide unique insights and ideas that the team can run with. This can add a huge rate of return directly to your company and marketing team.

No fear of losing staff mid-way through projects.

Marketing consultants are hired on a contract basis, so there is no fear about losing staff throughout the year. Losing a member of a team during important projects or right before a large event, could take a massive toll on your company’s future financial health and success. Hiring a marketing consultant can take the edge off of that worry due to the contract they sign, agreeing to be committed to your business for a certain amount of time. This also allows your company to be flexible and decide after the contract ends whether you might want to build your own marketing team instead.

No on-board training.

Marketing professionals can immediately give you advice and tend to have experience in many industries. This will save on time and cost that a new marketing hire would have to go through with their on boarding training. The advantage to this cost savings can go directly back into areas of your marketing needs such as website development, promotional content, and other projects your consultant might recommend.

Team of experts costs less than you think.

You would think that a team of marketing professionals would induce costly expenses. Marketing agencies are formed as a team of strong professionals who have 10+ years of experience in various industries. The cost of hiring a marketing agency to place you with one of their advanced consultants will almost always cost less than hiring a whole team. This is especially important if your company is just starting to build upon their marketing developments.

Ability to ‘Shop Around’ to find the right fit. 

Every marketing consultant has a different expertise, this allows your company to research and meet with whomever could be the best fit. When researching various agencies it is important to ask yourself some questions. Does this firm’s functionality match the unmet needs we have? Is the price range flexible and can meet your company’s budget? What efficiencies are you looking for and do you think the team/consultant is the right fit to work with your company? Do you need local knowledge or a consultant that strictly specializes in one field? All of the questions answered can lead you to the best consultant to form your marketing strategy.

Marketing consultants bring a lot of knowledge to companies who need more focus. Sometimes a company might need an external perspective to figure out how to improve their marketing strategy. And in some cases, companies might have too many ideas in which they ultimately spread themselves too thin. A marketing consultant can use their expertise to ultimately determine which ideas to put into action for your company for maximum brand recognition. If you or your company identifies with one or more of these statements above, meeting with a marketing consultant could be the next step.

At Pearl Marketing, companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea. We have a combined 55 yeas of experience in various industries and can effectively penetrate target markets. Primary consultant and CEO, Amanda Schneck has over 13+ years of marketing and social media experience and over 12+ years of being a marketing professor at one of the top business universities in the country. Contact us today to see how we can help your company!

The Importance of Educating, Training and Mentoring your Marketing Personnel.

What makes your company stand out from your competition? Is it your unique product? Maybe it’s the personalized way you tailor your services to your clients’ needs. Which ever the case may be, ultimately your competitive advantage will only stand out against your competition if you work on your brand recognition. A higher return of investment is made possible if your marketing personnel is trained thoroughly in order to effectively market your company to the needs of your consumers.

At Pearl Marketing, we want to teach you the latest in marketing tools for you to adapt into your practice. Our marketing techniques have proven to inspire creative ideas and strategies that will enhance your brand. We offer the following services to get your company up and running.

Consulting: Companies hire us for objective advice and marketing strategies related to launching a new product, service, or business idea.

In House Training: We provide team-training sessions designed to develop the marketing know-how of your employees and to inspire creative ideas and strategies to enhance your brand.

Training’s/Seminars: We conduct group training programs and seminars on various topics in marketing.

One-On-One Coaching: We provide one-on-one coaching to marketing DIY-ers.

By using Pearl Marketing as your company’s mentors, it will enable your company to build a first-class marketing team. If this is done strategically, mentoring can provide an abundance of benefits to the employees and the organization overall.

Strength Skill Sets: Mentoring allows employees to address their weaknesses in their workplace. A training program allows marketing personnel to strengthen these weaknesses in a supportive environment which can help to reduce the weak links. Employees will see the improved performance through consistent training which will lead them to an overall satisfaction in their developing knowledge and translate into better work performance.

Create Transparency: Creating a clear organizational flow of marketing tactics is crucial for the success of your team. It is important to get a clear sense of roles in any organization in order to reduce office politics and keep everyone assigned to their task needed for the success of the marketing campaign.

Enhance Collaboration: Any marketer knows that the key to success is to collaborate effectively. Mentors understand the necessary tools to teach teamwork in an organic way which empowers employees to bounce ideas and tasks off of one another.

Increase Engagement: According to a recent study, 70% of respondents report that they are disengaged in their work organization. Effective mentoring is the key to unlocking the interests and goals of many employees as they seek growth with the company. People want to feel engaged and successful in their career, but sometimes along the way there are lulls in this progress which mentoring can help in combatting.

Rise in Ranks: Providing effective training can ultimately help your organization rise in ranks against competitors. Employees have a vested interest in investing in their company, and hope to gain personal career benefits from their time spent there.

Source: https://imeetcentral.com/build-first-class-marketing-team-mentoring

To get started with your training, contact us.

 

The Internet of Things!

We are living in a tech-savvy decade, where smartphones are now a part of society, talking to “Alexa” in finding a solution, drones capturing photos from an aerial view,  and much more!

Currently, marketers are able to receive a demographic and a psychographic based on cell-towers, global satellites, and empirical data. Now, innovators are working to collect marketing behavior by the things you touch, including FitBits, Google Glasses, even your stove, and refrigerators!

This newsletter will dive into how marketers will be able to measure demographics and marketing behavior through new tools and how “The Internet of Things” is the next revolution in the relationship between brands and consumers.

 


 

What is “The Internet of Things?”

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The Internet of Things is is the inter-networking of physical devices, vehicles (also referred to as “connected devices” and “smart devices”), buildings, and other items embedded with electronics, software, sensors, actuators, and network connectivity which enable these objects to collect and exchange data.
For example, innovators have created new ways to make grocery shopping easier for consumers. Electronic grocery lists are installed in newer refrigerators. When you enter an item on your list, it then transfers to the internet and analyzes what specific brand you are buying, how long you should keep your food/drink items, and where to find the best-priced brand of your choice.
More and more companies are hopping onto the Internet of Things, where market research can be utilized at a consumers finger tips.

Marketing & The Internet of Things!
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Marketing professionals are able to study relationships between a brand and a consumer. Currently, we can study these behaviors by studying keywords customers are using through search engines, what web pages they are visiting, and which emails they are clicking.

Each year, technology develops further into how buyers personalize with a brand. Consumers will want to personalize their experience where interactions and easy and meaningful to them.

There are an estimated 1.9 billion connected devices today and will grow to 9 billion by next year. Experts believe that there will be more connected devices than users by 2020.

With the Internet of Things growing, companies will be able to collect consumer data and determine the appropriate communication channels that are most effective with each customer.

 


 

How Businesses Utilize the IoT’s

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Some businesses today are starting the revolution of the Internet of Things. Amazon is taking flight with “Alexa” and Google “Home” is jumping onboard as well.

How does the IoT utilize and impact a business?

Here’s how –

  • Data – Businesses will have access to more data than before. Consumers can now interact in new ways with the IoT’s. Smart devices will track and record patterns of consumer behavior. Organizations can learn more from buyers, making intelligent product recommendations and customizing searches in new, innovative ways.
  • Inventory Tracking and Management – If you are a business that relies on warehousing, manufacturing, or storage, you probably use remote scanners to keep track of your inventory. In the future of the IoT’s, smart devices should be able to keep tabs on inventory changes completely automatically.
  • Speed & Accessibility – Since consumers will access new forms of research and purchasing, the buying cycle will diminish in length. Buyers will be able to find and order exactly the product they are looking for and the demand for delivery will be faster.
  • Efficiency and Productivity – Businesses will get more done in less time. The latest and greatest IoT developments will likely allow managers and workers to accomplish large-scale tasks faster and with greater precision, including data analysis and management.
  • New Consumer Needs – Buyers want things they didn’t know they wanted before, and they’ll expect more out of every new purchase they make. Consumers will also demand more integration, more efficient tools, and accessories that make their new smart home-enabled lives smoother and more efficient.
  • New Staffing Needs – You’ll need experts in IoT technology if you’re going to be successful in integrating these devices into your current procedures, and data analysts if you want to make the best use of the data. These are highly skilled positions but will serve to ensure you get the most out of your new investments.

 

Source – DeMers, J. (2017, January 11). 7 Ways The Internet Of Things Will Change Businesses In 2017. Retrieved from https://www.forbes.com/sites/jaysondemers/2017/01/11/7-ways-the-internet-of-things-will-change-businesses-in-2017/2/#391ee37f1ab0

 

Wearable Devices and Smart Appliances

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The Internet of Things is quickly adapting to today’s modern technology.

Let’s look at the learning thermostat, Nest. By connecting a thermostat with any laptop, tablet or phone, the Nest learning thermostat can help program straight from the WiFi-enabled device. And to protect information on the cloud, Nest uses a 128-key encryption system, blending security with customer experience.

Another IoT example would be the Fitbit. These wearable devices track your physical activities, including steps walked, sleep quality, stairs climbed, and more.

With these type of devices, marketing professionals can analyze how consumers behave. When a buyer is acting upon the device, it is integrated into data and then processed for analysis.

The IoT’s era is just beginning to expand. Stoves, Televisions, Kindles, and Car’s will soon be collecting consumer data by how they interact with a certain product through the internet.


 

Visit Pearl Marketing & Design for all your marketing needs! 

Video Marketing Is Important To Your Marketing Strategy

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Video marketing is important to your marketing strategy

How important is creating online video when planning your marketing campaigns and brand strategy? Consider these three trends:

  1. By 2019, 80% of all internet traffic will be video[1]
  2. A 2014 survey of 1,046 consumers aged 18-54 who have shopped online found that 53% (+/-3.3%) of Americans said that a YouTube video influenced their decision to purchase a product at least once in their life[2]
  3. Considering that YouTube is viewed by more 18 to 49 year olds than any cable network[3], there is potential to influence hundreds of millions of people in the US and throughout the world into purchasing your product or service[4]

Why are videos so influential?

  • video information is processed quicker by the brain than text information
  • video shows personality in a way that text cannot
  • video boosts search engine optimization
  • video demonstrations on a product or checkout page leads to higher product order values and conversions

Having video on your website boosts Search Engine Optimization and improves its ranking on Google Search. Furthermore, video can create an emotional bond with your audience as humans naturally connect with video and process visual data faster than reading text[5]. For consumers who won’t read long descriptions, videos effectively increase the understanding of your product or service and influence consumers purchasing decisions. It is reported that 90% of users say that viewing a video about a product is helpful in their decision-making process5. At Pearl Marketing & Design, we see an increase in likes/shares on our customers social media pages and increased customer engagement and comments when we post a video to their website and social networks. For companies that do email marketing, our customers find double the click-through rates by adding a video to their email marketing strategy.

The “how to’s” of making a video

Every business dreams of its video going viral. Often times a video that is unconventional, funny or witty has a high chance of going viral. Certain emotions such as awe, surprise, joy, humor and courage help your video to go viral as well. A viral video will drive visitors to your website, increase likes on social networks, and expand your “followers”. Here are a few simple tips for creating video content:

  • Know your target audience – as the intention of a video is to gain an interested audience, take some time to research the interests and behaviors of your target audience
  • Craft your message – communicate your intended message clearly by staying on point, minimizing “um”s, and keeping your eyes on the camera at all times
  • Have fun with it – remember, this video is showcasing your company’s personality to the world, so you want to exude confidence, high energy, and creativity
  • Keep it relatively short – The average attention span of someone is approximately 8.25 seconds. That is why we see some commercials have gone from 1 minute long to 15 seconds or 30 seconds long. People tend to absorb content quickly during shorter commercials and lose interest when exposed to longer content.
  • Posting – post your video on your website, preferred social media platforms (including YouTube), and place in email newsletters and blogs. Be sure to add “tags” in order to attract the appropriate audiences. And then “boost” your post.
  • Hire a professional – although we have all seen amateur videos go viral, oftentimes their popularity comes as a surprise. Think of a video as your “virtual store or office” and make sure it is representing your business in the manner in which you want your audience to perceive it.

Contact Pearl Marketing & Design today (info@pearlmarketingdesign.com or 603-732-9070) to schedule your next company video.  Our video team will work with you to create video content that expresses the personality of you and your brand. We have the most current camera technologies (a licensed drone, 360-degree camera, etc.) and software to record, edit, and create just about anything you would like. We will even edit self-made videos. Let us help you build customer relationships, tell your company’s story, and showcase your brand through a professional video.

You can see some of our recent videos by visiting our website at https://www.pearlmarketingdesign.com/portfolio.html

[1] Cisco Visual Networking Index: Forecast and Methodology, 2014–2019. Retrieved March 6, 2016, from http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next- generation-network/white_paper_c11-481360.pdf
[2] 53% Say a YouTube Video Influenced a Purchase at Least Once? (2013). Retrieved March 6, 2016, from http://www.reelseo.com/youtube-video-influenced-purchase/
[3] (n.d.). Retrieved March 6, 2016, from https://www.youtube.com/yt/press/statistics.html
[4] How Video Marketing Influences Your Customers’ Decisions [Infographic] – Vidyard. (n.d.). Retrieved March 6, 2016, from https://www.vidyard.com/blog/how-video-marketing-influences-your-customers-decisions-infographic/
[5] 50 Must-Know States About Video Marketing 2016, January 12, 2016. Retrieved March 6, 2016 from http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

Welcome To Our City – The Experience from Amanda Schneck, Owner of Pearl Marketing & Design

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I want to take this opportunity to share my experience in working on the Welcome to Our City Music Video.   This video project opened my eyes to many wonderful people, organizations and the positivity that exist in our community. This blog post is long, but it is important that I share the entire story behind our video project.

 

Welcoming Week:

Friday September 16th marked the kickoff to National #WelcomingWeek, a nationwide initiative to embrace the cultural diversity in our communities and send a welcoming message to all. With all of the tensions occurring in our country right now and the negativity we hear on the news, we wanted to present a unified message that our community is a welcoming city, where we respect one another’s unique perspectives and talents and work together to provide opportunity, enjoyment, safety, and support.

 

Why Create A Video?

This idea of a video project began after the constant negativity, rioting, protesting and divide I was hearing about in the news.   The news does a great job of communicating what is going on… and it always seems to be something negative. I knew that I wanted to make a difference in our community and show that not all cities/towns are divided. In fact, in Nashua we are a community that celebrates diversity and respects one another. No matter your profession, your religious view or your ethnicity, we are one community.

My husband Kyle participated in the Leadership of Greater Nashua program through the Chamber of Commerce.  He came home one day after listening to a presentation and shared how Nashua is one of the most diverse population’s for its size in the U.S., yet there are inequities that exist and people that feel excluded from the community as a whole. That night we talked about how we still live in a world where one’s skin color, religion, age, gender, or physical appearance, is judged and often times discriminated against. As white caucasians we are afforded special privileges because we rarely face discrimination. Kyle shared the challenge he was given and asked me if I wanted to take on a challenge with him: in order to make a difference in our community, we have to better understand others’ perspectives and experiences. In order to do this, we have to be willing to constantly step out of comfort zone and do things and meet people that are outside of our social circles.

Challenge accepted! From his experience and our passion for our great community of Nashua, a video project was born

 

My Experience:

One of my first experiences in filming this video was getting to know a wonderful transgender family.  This family shared with me their struggles to fit in and be a part of the community.  They took part in our video project and had such a fun time.  We invited them back to our house after the video shoot to celebrate and have some food.  As we sat there on that hot (and I mean 100 degree HOT day), I learned more about this family.  I learned that people often looked at them strangely and make comments behind their backs.  I learned that they cared for and appreciated the same things that I did.  All that this family wanted was to be appreciated and loved like any other person.  Getting to know them and learning about their experiences in our community was probably the best part of that day.  Before this conversation, I had never truly heard someone tell me that they had a hard time fitting in.  One of the women came up to me afterwards to thank me.  Thinking that she was thanking me for the food, I said of course you are welcome.  She proceeded to say

“No. Thank you. Thank you for including us.  Thank you for looking at us and treating us with respect, love and appreciation.  You showed us why we love being a part of Nashua and never looked at us any differently.”

I felt very touched by her comment and moved that this meant so much to her.  The last thing she said to me as she left was

“We may never see each other again, or maybe we will.  But I want you to know that you made a friend for life by going out of your way to be so nice to us.”

Her comments truly resonated with me.  It was her comments that made me realize that there are people who do not always feel like they fit in.  There are people that struggle to see where they can fit in.

Over the next few weeks, my team and I would attend numerous community and cultural events, in order to not only capture scenes for our video, but more importantly to meet and learn more about our city’s residents. I attended a mosque for the first time and learned so much about the Islamic faith and Muslim culture. I danced and ate food at the Latino American, Brazil, and Indian festivals. I visited several non-profit events, such as the YMCA’s Silver Sneakers class and the Boys & Girls Club National Night Out, where I spoke with several of our amazing service members from the police, fire, and emergency. I would say, for the first time in my life, I fully immersed myself in my community and it enriched my life!

 

Lets All Make A Difference!!

This is what I challenge all of us to do. Love. Show respect. Take the time to get to know someone you don’t know. We are all human and deep down care about the same things. A quick smile. A high five. Even a handshake. Those little gestures might not seem like much to you, but they can mean the world to someone else.

 

About the Video:

This video project was a collaboration of many different organizations and people, celebrating the welcoming community of Nashua, NH.  Most notably the United Way, Great American Downtown, Positive Street Art, and the City of Nashua. Every person in this video, including my staff who filmed and edited the video, donated 100% of their time because they wanted to make a difference in our community.  After we released our video on the 16th, we learned on Monday, September 19th that Money Magazine ranked Nashua, NH #16 on the best places to live in 2016!!  I am also happy to say that in just a few days, we have watched our video go viral and be shared over 500+ times and counting!

 

Thank you:

We want to take this opportunity to share this message to our community. We have received so many positive messages from all of you over the last few days. Thank you from the bottom of our hearts.  As many of you know, we did not film this video for the recognition.  We did this because we love our community, we believe in the people, and we want to send a positive message to all.   Thank you to everyone who donated his or her time, dancing skills, and resources to make this video project incredibly successful. If you have not seen the video, here is the link: Welcome To Our City Music Video

 

Sincerely,

Amanda Schneck and the entire team at Pearl Marketing & Design

www.pearlmarketingdesign.com

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