Live Video has continued to rise, and shows no signs of slowing down.
The use of live video in content marketing was once thought to be a novelty act used by quirky or niche brands. Those days are long gone, as the way in which brands interact with their audience continues to evolve.
It has been estimated by the Digital Information World that almost 14% of all traffic on the internet will be occupied by live video by early 2021. As every social media outlet continues to follow the YouTube and Facebook models of supporting live streams, this upcoming year you can expect the use of streaming to explode in popularity for businesses of any and every kind.
Live Video is Becoming a Must Have in Any Effective Marketing Strategy.
When scouring the internet for opinions of live video, numbers found from credible sources like New York Magazine and LiveStream.com are especially staggering.
While standard social media posting and marketing practices such as blogs (like the one you are reading now) have cemented their place as key and worthwhile marketing initiatives for years to come, the call for more live video could not be any more clear from consumers.
Percentages like 100% – or 80% of consumers reporting they enjoy live video over text are too enticing to ignore. Neglecting video in your marketing package equals less of your audience becoming customers.
Brands Are Already Using Live Video to Their Advantage.
A blueprint for successful live video is already forming, and right in line with the social media era, it lends itself to those willing to go for it and take risks.
Brands are often afraid to do something that isn’t polished and perfected. With live video, you have to ditch those instincts. Having a plan is still important, as we can’t just wing it, but the willingness to simply ask your followers questions, listen, and respond, is what creates the best live video.
People will always value a genuine two way exchange, and to create that back and forth, there just isn’t the time to always be editing down and perfecting your response. Polished video will always have a huge space in marketing, but the ability to answer quickly and immediately can bring you more customers in an age where attention spans continue to shrink.
How to Use Live Video With Your Business:
There are tons of platforms offering live video, and those who aren’t will be soon. Facebook is a place where the majority of business still do the bulk of their posting, so Facebook Live is a great place to start.
As Facebook saw more and more consumers leaving for more video friendly options, they quickly pivoted their brand model towards becoming a leader in video friendly social media.
Since then, they have already built a base of over 2 million people who consistently watch video on their site. Plus, they make it incredibly easy for businesses to post videos, or “go live”.
What are some live video ideas that work?
Something consumers love to see is a behind the scenes look at your business. It helps them learn who you really are, makes you more relatable, and creates a strong feeling of trust with your brand.
Sharing day to day activities and interviewing employees, or trusted customers, is the perfect place to start.
In addition to that, you can easily recycle blog content into great informative videos.
For example, if you had a blog post that drove a ton of traffic months ago, but has steadily decreased in weekly views as it gets buried behind new content, you can go live with the same topic and spike that traffic again with half the work.
Live video is rapidly taking over the internet. Using its easy functionality to your advantage can only help make your business even stronger.
Interested? Pearl Marketing is Here to Help!
If you have any questions or concerns in regards to video content and implementing live video into your social media marketing strategy, contact Pearl Marketing. We have a solid team of experienced marketing consultants that specialize in a wide variety of marketing services. Reach us at 603-732-9070, or email [email protected]
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