Bausch Articulating Paper

Providing the Most Accurate Articulating Products, Trusted by Dentists Worldwide

Overview

Bausch Articulating Paper with progressive color transfer was immediately accepted by dentists worldwide, considered revolutionary for its time.

Founded by dentists Dr. Jean Bausch (1884 – 1966) and his son, Dr. Hans Bausch (1928 – 1998) in 1953, Bausch has always kept occlusion at the core of every product they create. Supported by his father, Dr. Hans Bausch studied dentistry in Cologne, Germany after World War II. After tireless work in his own laboratory, he succeeded in developing a unique articulating paper that marks intensively on moist surfaces.

Project

 Brand Audit, Brand Strategy, Website Design, Commercials, Ad Design, Lead Generation, Search Engine Optimization

Client

Bausch Articulating Papers

What We Did

Strategy, Consulting, Video Marketing, Graphic Design, Website Development

The Challenge

“Bausch needed a brand audit, and we knew our expertise would come in handy for them.”

Amanda SchneckPresident, Pearl Marketing

Their prior website had too many pages and links, so the primary goal was to create an attractive site which was easier for consumers to navigate and to find available housing opportunities.

Bausch Articulating Papers collaborated with Pearl Marketing to design and develop a new website and branding strategy.

Bausch was looking to expand their brand awareness in the United States and target more dental dealers and dentists in the industry.  They were not sure that their marketing efforts were netting them a return on their investment and needed to create updated marketing material.  They also felt that their existing website was lacking in terms of converting users. 

The Solution

“Working with Pearl Marketing has truly helped us shift our brand to a more profitable position. In addition to being accessible, friendly, and knowledgeable, the team has helped us redesign our brand image and strategy for the future. We continuously seek out their consulting wisdom on our new ideas. We've definitely found the partner who will continue to elevate our business for many years to come.”

Dan R.Director of Marketing, Bausch Articulating Papers

 We updated their campaigns and imagery. 

Pearl conducted a brand audit to review how each of their marketing efforts were working for them.  The brand audit also reviewed some of their key competitors within the industry to determine the similarities and differences to their organization.  Pearl also built them a brand new website, which allowed visitors to find information easily and convert into new sales.  

The Outcome

Bausch has noted remarkable success from their ad campaigns with Pearl.

We maintain monthly strategy consulting for marketing growth.

They have seen an increase in sales year over year.  They have branched into new dental publications with their advertisements.  Through continuous consulting, Pearl has helped them to reach new customers while nurturing their existing customers.  

186

Conversion Rate Increase

56

Growth in Leads

46

New Partnerships