Catholic Medical Center is one of the leading medical systems of New Hampshire
Catholic Medical Center
A Wide Variety of Healthcare Services in a Highly Technical and Mission-Oriented Environment
Overview
Catholic Medical Center (CMC), a member of GraniteOne Health, is a nonprofit acute-care hospital and regional health system based in Manchester, New Hampshire, with a commitment to delivering the highest quality and most advanced healthcare to patients across the state.
Project
Commercials
Client
Catholic Medical Center
What We Did
Video Marketing
The Challenge
“We wanted to make sure that Manchester residents were aware of the new developments at CMC.”
Amanda SchneckPresident, Pearl Marketing
CMC was ready to expand their inpatient care, but didn’t know how to get the word out…
The hospital had recently hired some new staff members and wanted to help recruit new patients for them. They wanted to grow the number of patients to those units and needed some help accomplishing that.
The Solution
With a robust ad campaign across multiple television networks, Pearl Marketing helped shine a light on CMC’s providers.
Catholic Medical Center partnered with Pearl Marketing to film and produce “provider videos” of its doctors and specialists.
The Outcome
CMC experienced a growth in loyalty throughout the state.
CMC saw a substantial increase in interest for inpatient services…
The videos are used on their website and social media as a way to “get to know” your provider.
143
Provider Satisfaction
45
New Patients
58
Increase Brand Awareness
