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Lawrence Memorial / Regis College

A Unique Blend of Classroom and Clinical Experience, Expert Faculty and Dynamic Curricula

Overview

The Lawrence Memorial Regis College Nursing and Radiography Programs continue a tradition of excellence providing students with the professional knowledge and skills needed in the ever-changing health care professions.

In 1998, the Lawrence Memorial Hospital School of Nursing, in existence since 1924, collaborated with Regis College to provide an associate degree nursing program. In 2004, the Radiography Program was started to meet the need for more radiographers for the health care industry. The Lawrence Memorial/Regis College Nursing and Radiography Programs provide students with a unique blend of classroom and clinical experience, expert faculty and dynamic curricula.

Project

Social Media Marketing, Consulting, Graphic Design, Commercials, Photography

Client

Lawrence Memorial / Regis College

St Joseph Hospital

What We Did

Social Media Content, Brand Strategy, Image Design, Video Marketing and Photography

The Challenge

“We wanted to make sure that LM/RC knew they could place their trust in us and not have to worry.”

Amanda SchneckPresident, Pearl Marketing

LMRC needed strategies for increased enrollment.

 LMRC was looking for a means to increase the brand awareness of their radiography program while continuing to promote their school of nursing.  

They wanted support in doubling the radiography program applicants and increasing the brand awareness of the radiography program.

The Solution

“The team at Pearl Marketing is amazing. They understand the unique challenges that we have as a business and a college, and they've met those challenges exceedingly well. The lead generation campaign which they set up for our Radiography Program has accelerated the growth of the program. Through our partnership, we have seen a substantial increase in our ROI.”

Hattie DerrickFormer Director of Marketing, Lawrence Memorial Regis College

With a lead generation campaign and revised social media, we developed the LM/RC Nursing and Radiography brands.

We helped LMRC to develop a social media strategy and rebrand their social media pages. We have also produced multiple promotional videos to raise program awareness and inform current students and interested applicants about all the school has to offer. We have also consulted on client management and lead generation automations that would convenience key marketing personnel and staff.  Collaborating with the LM/RC marketing personnel, we created a landing page for the radiography program which is still being promoted on their social media. 

The Outcome

Pearl continues to manage LM/RC’s social media.

Both LM/RC programs are active and thriving.

The program has doubled its capacity in program attendees and college applications.  Our efforts helped keep the radiography program active for the 2020 academic year.  

76

New Enrollments

84

Brand Awareness

91

Increase in Students