Website / eCommerce
A website is the virtual gateway to a business, providing visitors with information and a visual representation of your brand. When integrated with CRM systems like Salesforce, HubSpot, SharpSpring, and Marketo, your website becomes a digital tool for collecting consumer behaviors and data.
Pearl’s website designs are developed to optimize:
- Search Engine Optimization (SEO)
- User Experience (UX)
- Responsive Design
- Conversion Rates
- eCommerce/Shopping Carts
Pearl works with various website platforms such as WordPress, Joomla, WooCommerce, Shopify, Drupal, Kentico and HTML.
Brand identity and personality shapes how consumers relate to and interact with a business. The visible elements of a brand, such as colors, logo, graphics, website, and video, tell consumers a story.
Pearl’s brand services include:
- Brand Audit
- Graphic Design
- Digital Media
- Print Media
An effective brand strategy starts with understanding the preference and behaviors of consumers and ends with attractive and consistent messaging delivered through multiple mediums.
Lead Generation / CRM
A customer relationship management (CRM) system provides a single platform to manage customer data, sales tracking, and marketing communications. When integrated with a website and other digital tools, a properly designed CRM will automate lead nurturing and revenue generation.
Pearl’s lead generation services include:
- CRM Development
- Landing Pages
- Pay Per Click
- Retargeting Advertisements
- Email Drip Campaigns
A CRM can also be used to measure the Return on Investment (ROI) of marketing efforts. A well executed strategy that combines brand elements, with digital tools with marketing automations, will result in an increased ROI.
Marketing consulting educates, advises and supports a business with implementing effective marketing strategies. As consumer needs and behaviors are ever-changing due to technological advancements, a business must know how to continually adapt its strategies in order to maintain and grow market share.
Pearl’s team of marketing experts provide:
- Market Research and Data Analytics
- Brand Strategy
- Website Design
- Social Media Strategy
- CRM Development
- Video Messaging
- Marketing Seminars and Trainings
Pearl’s consulting services provides a business with expert advice, informative data and innovative ideas. Our aim is to educate and assist our clients with implementing more effective marketing practices throughout their organization.
Nothing brings a brand to life better than video. Video content accounts for over 80% of the world’s Internet traffic and further enhances search engine optimization (SEO). A well produced video is informative and engaging.
Pearl’s video marketing services include:
- 3D Tours
- DIY Video Consulting
- Drone Footage
Integrating video into a marketing strategy helps to capture a wider audience, nurture customers, and boost sales.
Marketing Analytics & Research
Understanding consumer needs and behaviors is essential to a successful marketing strategy. Industry leaders use consumer data and innovative marketing techniques to gain a competitive advantage.
Pearl’s marketing research and analytics services include:
- Website and SEO Analytics
- Social Media Analytics
- Pay Per Click Campaigns
- Industry and Competitor Analysis
- Consumer Behaviors and Trends
- Surveys and Focus Groups
Using data to make informed decisions about a business strategy, product, or service, minimizes risk and maximizes your return on investment (ROI).
Online Marketing Courses and Seminars for Business Professionals
Pearl Marketing Academy offers comprehensive online marketing courses and seminars tailored to the marketing and business professional.