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Podcast

What Makes You Click?

Our podcast explores the marketing strategies that help businesses find and grow new revenue. Marketing experts, influencers and business owners share what drives customers to act.

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Episodes

▶Episode 6Lead Generation for Businesses of All Sizes→▶Episode 5Automating a Campaign: The Key to Personalization→▶Episode 4Advertisements, Conversions, and Landing Pages→▶Episode 3Buyer Decision Journey→▶Episode 2CRM: Functionality and Usage→▶Episode 1Lead Generation vs. Lead Nurturing→

Marketing Blog

Latest thinking

Monthly insights on AI, marketing strategy, lead generation and website performance.

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Artificial IntelligenceDigital MarketingMarketing StrategyWebsite DesignHow AI Is Powering Smarter Product & Service Recommendations, and What That Means for Modern Brands
January 31, 2026

How AI Is Powering Smarter Product & Service Recommendations, and What That Means for Modern Brands

Artificial intelligence is no longer a future consideration in marketing—it is actively shaping how customers discover, evaluate, and choose products and services today. From streaming platforms and e-commerce sites to…
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Artificial IntelligenceDigital MarketingLead GenerationMarketingMarketing StrategyViral MarketingGEO vs SEO: Why Modern Marketing Needs Both and How Pearl Helps
January 31, 2026

GEO vs SEO: Why Modern Marketing Needs Both and How Pearl Helps

In today’s competitive landscape, business leaders and marketing executives need to think beyond single-channel tactics. Two foundational approaches—GEO (geotargeted advertising) and SEO (search engine optimization)—play very different but equally important…
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Digital MarketingLead GenerationMarketingMarketing StrategyViral MarketingHow to Effectively Monitor Your Marketing Efforts: A Comprehensive Guide
February 6, 2025

How to Effectively Monitor Your Marketing Efforts: A Comprehensive Guide

In today’s fast-paced digital landscape, monitoring your marketing efforts is not just a necessity—it's a vital component for driving success. Whether you are a small business owner or part of…
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Digital MarketingMarketing StrategyWebsite Design5 Benefits of Going Local with Your Marketing
July 10, 2024

5 Benefits of Going Local with Your Marketing

In today's fast-paced digital world, businesses of all sizes are vying for attention in an increasingly crowded marketplace. While many might be tempted to turn to large, well-known marketing firms…
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Digital MarketingMarketing StrategyWebsite DesignWhy You Should Start Planning Your Holiday Marketing This Summer
June 19, 2024

Why You Should Start Planning Your Holiday Marketing This Summer

As the temperatures rise and the days get longer, it might seem counterintuitive to start thinking about the holiday season. After all, summer is synonymous with relaxation and fun in…
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Digital MarketingMarketing StrategyWebsite DesignElevate Your Online Presence: The Importance of Choosing the Right Website Hosting Provider
June 5, 2024

Elevate Your Online Presence: The Importance of Choosing the Right Website Hosting Provider

In today's digital age, your website is often the first point of contact between your business and potential customers. It's your virtual storefront, your brand ambassador, and your 24/7 sales…
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Free Resources

Tools you can use today

Free templates, guides and training for entrepreneurs and business leaders.

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Free Instagram TemplatesFree Template SetFree Instagram Templates12 layouts for planning Instagram posts that draw in prospects — and we’ll customize one to fit your branding.Download →Lead Generation WebinarFree WebinarLead Generation WebinarThe tools and strategies you need to run a lead generation campaign that attracts new customers and sales.Watch Now →Maximize Your Company’s Anniversary CelebrationFree Branding GuideMaximize Your Company’s Anniversary CelebrationUse a company milestone to fuel growth — with guidance on event planning, brand promotion and PR.Download →Improve Your Website’s Search Engine OptimizationFree GuideImprove Your Website’s Search Engine OptimizationKey steps for optimizing your webpages to improve organic traffic and conversion rates.Download →Ensure Your Website’s Optimal PerformanceFree ChecklistEnsure Your Website’s Optimal PerformanceHow we build websites for optimal performance — a checklist for more organic traffic and conversions.Download →

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